calendar.com
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Calendar.com: The SEO Giant vs. The Product Reality
A 29-person team, 291K monthly visits, and a 2.4-star rating. What's really happening?
In the brutal arena of productivity tools, Calendar.com holds a weapon that money can't buy: the exact domain name. With 29 employees and $2.9M in revenue, they've captured a massive audience, but the user sentiment tells a different, more complex story.
"Calendar.com is winning the SEO war for 'Google Calendar'—but losing the trust war with actual users."
The SEO Juggernaut
Calendar.com's traffic strategy is a masterclass in leveraging generic keywords. Ranking for terms like 'Google Calendar' (6.3M monthly volume) and 'calendar' (3.2M volume) drives 46% of their traffic organically. This isn't accidental; it's a calculated play to intercept users at the moment of intent. The 207K backlinks are a testament to a decade of SEO authority building, turning a simple domain into a high-traffic asset.
The User Experience Gap
Despite the traffic, the 2.4-star rating on Trustpilot (based on 26 reviews) reveals a critical disconnect. Users aren't finding the seamless experience they expect when landing on 'Calendar.com'. The product is a functional calendar app, but it competes in a space dominated by Google Calendar (free, deeply integrated) and Calendly (superior UX for scheduling). The 29-person team is stretched thin, trying to serve both individual users and teams on a WordPress/Gatsby stack that feels more like a marketing site than a robust SaaS platform.
The tech stack (Slick, Tailwind, PWA) suggests a modern front-end, but the underlying architecture (WordPress) hints at scalability challenges. With only 29 employees, the company is likely prioritizing growth over product refinement—a common trap for domain-driven businesses. The revenue figure ($2.9M) is respectable for a small team, but it pales in comparison to the valuation of their competitors, suggesting they are monetizing traffic, not user loyalty.
- The domain is the product's strongest moat and its biggest liability.
- High traffic, low conversion: 291K visits should yield more than $2.9M if the product was sticky.
- The 2.4-star rating is a red flag for investors: user acquisition is cheap, retention is expensive.
The Domain Is The Moat, Not The Product
Calendar.com is a high-traffic acquisition funnel masquerading as a SaaS product. For founders and investors, the lesson is clear: owning the keyword is not the same as owning the customer.
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5 keywordsHow is Calendar's SEO?
Open Graph Image
https://www.calendar.com/wp-content/uploads/2019/03/calendar-spend-time-1.png
Meta Tags
Calendar: Team Scheduling Software & Online Calendar App
Calendar app is an online calendar and team scheduling software for people like me and you. We make it easy to schedule appointments on your calendar.
Calendar: Team Scheduling Software & Online Calendar App
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Calendar
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Reviews (20)
Great software with updated features!
Great product! New features are rolling out every month and the software has got way better over the last year.
Love this tool!
Couldn't live without the tool. Amazing at eliminating back and forth scheduling.
The Calendar app has a great user…
The Calendar app has a great user interface and is very smooth and intuitive. The best part is the analytics. The way it is able to show me who I spend the most time with is something I haven't seen in a calendar app before. It seems they are very focused on time management and efficiency and not just day planning!
Modern Calendar app
Modern Calendar app - has some slick functionality that has saved me time & hassle of back and forth texts / emails etc. Makes my life easier.
Calendar is a fantastic app to try
While I’ve tried different Calendar software over the past years, I found Calendar.com to be the smartest among them all. As someone who attends a lot of meetings with prospective clients, Calendar let me give prospects options to choose between different locations with an address along with each one. The Calendar mobile app for iOS makes it easy to create, view, and manage my events. The software is ideal for companies that have a remote team spread across the globe in different time zones. It’s easy to communicate with our developers who are both in Europe and Asian countries. The real gem of Calendar lies in its Transcription feature. I can record every word said in a meeting. So if there’s any time I need to go back to important moments during the meeting, I can do that with ease.
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About calendar.com
Calendar app is an online calendar and team scheduling software for people like me and you. We make it easy to schedule appointments on your calendar.
Company Overview
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Phone Numbers
Technology Stack
calendar.com uses 10 technologies across their website including Google Fonts, WordPress, Cloudflare, and more.
Fonts
Google Fonts
CMS
WordPress
Cloud & Hosting
Cloudflare
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, PWA
CSS Frameworks
Tailwind CSS
Traffic & Audience
calendar.com receives approximately 291.7K monthly visitors and ranks #180,292 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:32 on the site.
The majority of calendar.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about calendar.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit calendar.com directly at https://calendar.com.