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Eventable: The Calendar Marketing Specialist
A niche SaaS quietly serving brands with calendar integration and analytics.
In a crowded martech landscape, Eventable carved out a hyper-specific niche: making calendars a marketing channel. While most brands fight for inbox or social media attention, Eventable targets the one real estate users check daily—their calendar.
"They aren't trying to be the next HubSpot—they're trying to own a single, high-intent touchpoint."
The Growth Paradox
With only 12,791 monthly visits and a global rank of ~1.9M, Eventable isn't winning the traffic war. However, their 45% organic search share suggests a product-led growth strategy focused on intent-driven discovery rather than paid acquisition. The real story is in their revenue-per-employee: approximately $75K per head, indicating a lean, profitable operation that doesn't rely on massive scale.
The Identity Crisis
Eventable's keyword data reveals a fascinating split: while 'eventable' (230 volume) anchors their brand, the top organic queries are wildly unrelated—ranging from Gnostic mythology to venture capital PDFs. This suggests either a content marketing experiment gone awry or a domain authority issue where the brand isn't strong enough to dominate its own niche search terms.
The tech stack (Tailwind CSS, Bootstrap) is standard for a lightweight SaaS, but the 4-employee team size raises questions about scalability. Are they intentionally staying small and profitable, or is this a mature product in maintenance mode? The single Trustpilot review (3.2/5) offers little social proof, yet the revenue figure suggests real customers exist.
- Hyper-niche focus on calendar marketing (Add to Calendar buttons, SmartEvents™)
- Lean operations: 4 employees, ~$300K revenue
- Organic-first acquisition strategy (45% of traffic)
- Low global visibility but potentially high-intent visitors
The Quiet Profit Play
Eventable proves you don't need to scale to 100M users to build a sustainable SaaS business. Sometimes, owning a tiny slice of a big problem is enough.
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Eventable Calendar Marketing Software | Add to Calendar, Reminders & Analytics
Eventable is calendar marketing software that helps brands drive attendance, engagement, and sales with Add to Calendar buttons, targeted reminders, and SmartEvents™ analytics—on every calendar and device.
Drive action through the calendar with Add to Calendar buttons, targeted reminders, and SmartEvents™ analytics—compatible with every major calendar.
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Don't waste you time with this company.
I gave it a try and such a mistake. I had to upgrade to get some features that I needed and it didn't work at all those features. I have contacted with support by email, website chat and answering their newsletter and I haven't got any not answer from them. Almost 1 week later and I haven't got an answer yet.
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About eventable.com
Eventable is calendar marketing software that helps brands drive attendance, engagement, and sales with Add to Calendar buttons, targeted reminders, and SmartEvents™ analytics—on every calendar and device.
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Technology Stack
eventable.com uses 2 technologies across their website including Bootstrap, Tailwind CSS.
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Bootstrap, Tailwind CSS
Traffic & Audience
eventable.com receives approximately 12.8K monthly visitors and ranks #1,941,766 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:19 on the site.
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This page provides publicly available information about eventable.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit eventable.com directly at https://eventable.com.