calstrs.com
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CalSTRS: The $300M Pension Giant That Runs on Code
How California's teacher pension fund built a digital-first empire with 380K monthly visitors
Behind calstrs.com lies a $300M financial empire managing retirement for 1.3M California educators. This isn't your grandfather's pension fund—it's a digital-first organization where 380K monthly visitors navigate a sophisticated online platform, backed by 158K backlinks and a 1,347-strong workforce.
"CalSTRS doesn't just manage pensions—it operates like a tech company, with 46% of traffic coming organically and a sophisticated stack that includes Cloudflare, New Relic, and Google Tag Manager."
The Loyal User Base
With 49% direct traffic—nearly half of all visitors typing calstrs.com directly into their browser—CalSTRS has built remarkable brand loyalty. The top keyword 'calstrs' commands 28,520 monthly searches, while 'calstrs login' (3,040 searches) and 'mycalstrs' (1,380 searches) reveal a user base that's deeply embedded in the platform. This isn't casual browsing; this is daily pension management.
Digital Infrastructure
CalSTRS runs on a modern tech stack that would make many startups jealous: jQuery, Bootstrap, Flickity for UI components, Moment.js for time handling, and a CDN via Cloudflare. They're instrumented with Google Analytics, Google Tag Manager, and New Relic for performance monitoring. The reCAPTCHA integration shows they're serious about security. This is a $300M organization thinking like a SaaS company.
The leadership team reflects this dual identity: COO Lisa Blatnick and Cassandra Lichnock handle operations, while CTO Ashish Jain leads technology. CFO Julie Underwood manages the $300M revenue stream. They've built a platform that serves educators from San Francisco to San Diego, with social presence across YouTube, Facebook, LinkedIn, and Instagram—unusual for a pension fund.
- 158K backlinks suggest strong domain authority and trust from educational institutions
- 46% organic traffic indicates they're not just relying on brand awareness
- The tech stack (Bootstrap, jQuery, Cloudflare) prioritizes reliability over cutting-edge trends
- Social profiles span 4 platforms—uncommon for government-adjacent entities
CalSTRS is a blueprint for institutional digital transformation
They prove that even pension funds can build tech-first experiences—when you have 1.3M members depending on you, the website becomes the front door to retirement security.
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Open Graph Image
https://streamline.imgix.net/27a4bdd2-1d1a-457c-86c4-d526e16092c2/ec506917-04a5-404b-aa6b-56332f92a862/calstrs-logo.png?ixlib=rb-1.1.0&w=2000&h=2000&fit=max&or=0&s=ed8e73dcd8231b514c2d6251585e6b8a
Meta Tags
CalSTRS
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About calstrs.com
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Technology Stack
calstrs.com uses 18 technologies across their website including imgix, Google Fonts, Algolia, and more.
Media
imgix
Fonts
Google Fonts
Search
Algolia
Security
hCaptcha, reCAPTCHA
Backend Frameworks
Ruby on Rails
CDN
cdnjs
Traffic & Audience
calstrs.com receives approximately 381.0K monthly visitors and ranks #85,850 globally. The website has a bounce rate of 34% with visitors viewing an average of 8.0 pages per visit. Users spend an average of 15:39 on the site.
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