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caltex.com

16 technologies
VerifiedGrowingVisit240.8K/mo$73M16616 Tech12 Leads
Deep Dive

Caltex Singapore: The Fuel Giant's Digital Pivot

How a legacy fuel brand is winning online with 240K monthly visitors

In an industry built on physical infrastructure, Caltex Singapore isn't just selling fuel at pumps—it's capturing digital territory. With 240,813 monthly visits, this legacy brand is proving that heavy industry can thrive online when you optimize for the right search terms.

240,813
monthly visits
63%
organic search traffic
29%
direct traffic
$73.3M
annual revenue

"They're not just competing with Shell and BP—they're competing with Google for search dominance in the oil & gas space."

The Search Engine Oil Tycoon

Caltex Singapore's traffic strategy reveals a masterclass in local SEO dominance. While global brands fight for broad keywords, they've cornered the Thai market with 4,180 monthly searches for 'ราคาน้ำมันวันนี้' (today's oil prices). Their 63% organic traffic share isn't accidental—it's a calculated play on price-sensitive consumers who check fuel prices before filling up.

Tech Stack: Modernizing Legacy

Beneath the surface, Caltex runs a surprisingly modern tech stack. They've adopted Tailwind CSS, Bootstrap, and DaisyUI for responsive design, while Splide handles carousels. jQuery remains (a legacy footprint), but Google Analytics and Tag Manager power their data strategy. This isn't a tech startup—it's a 100-year-old brand that refuses to let its digital presence stagnate.

The real story is in the traffic composition: 29% direct traffic suggests strong brand loyalty, but the 63% organic search reveals a brand that's mastered the art of being found when customers are actively searching. Their global rank of #199,645 puts them in the top 0.02% of websites worldwide—a remarkable feat for a regional fuel station network.

  • Dominates Thai fuel price searches with 7,460+ monthly 'caltex' queries
  • 63% of traffic comes from organic search (industry average is ~50%)
  • Uses modern frontend frameworks (Tailwind, Bootstrap) despite being a legacy brand
  • 29% direct traffic indicates strong brand recall and customer loyalty
No Trustpilot reviews or public ratings
Dominates regional search with 4,180+ monthly Thai fuel price queries
Minimal backlink data available
Modern tech stack with Tailwind CSS and Splide for UX
Traffic data shows 'undefined' countries (analytics tracking gaps)
Strong direct traffic (29%) shows brand stickiness

The Digital Fuel Station Model

Caltex proves that even heavy industry can win online by mastering local search and maintaining brand consistency across 240K monthly visitors.

What tech stack does Caltex use?

31 detected
Performance1
Web Standards1
UI Libraries2
JavaScript Libraries2
Frontend Frameworks1
Tracking & Analytics15
F
Facebook Pixel
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
G
Google Tag Manager
G
Google Analytics
F
Facebook Pixel
T
TikTok Pixel
T
Tracking Pixel
G
Google DoubleClick
A
Analytics Service
F
Facebook
G
Google APIs
G
Google Static

How much traffic does Caltex get?

Traffic & Engagement

240.8K
Monthly Visits
1.9
Pages/Visit
0:35
Avg. Duration
54%
Bounce Rate
Monthly Traffic Trend+25%
192.4K
Oct 2025
Oct
219.3K
Nov 2025
Nov
240.8K
Dec 2025
Dec

Traffic Sources

Search
63%
Direct
29%
Social
1%
Referrals
6%
Email
0%
Paid
1%

Where is Caltex's audience located?

🌍28.9%
🌍16.7%
🌍12.5%
🌍6.9%
🌍6.0%

What keywords does Caltex rank for?

5 keywords
1caltex7.5K vol$0.76
2ราคาน้ำมันวันนี้4.2K vol
3ราคาน้ํามันวันนี้3.5K vol
4ราคาน้ำมัน6.7K vol
5caltex malaysia280 vol$0.27

How is Caltex's SEO?

Open Graph Image

OG Image preview
og:image

http://www.caltex.com

Meta Tags

title74 chars

Caltex Singapore | Quality Fuels, Lubricants & Petrol Stations | Singapore

description141 chars

Visit Caltex for high-quality fuels, lubricants, and a range of services to keep your vehicle running smoothly. Discover our commitment here.

og:title

Caltex Singapore | Quality Fuels, Lubricants & Petrol Stations

languageEN-GB

H1 Tags

h1AND PRIZES
h1AROUND
h1THE WORLD

Schema Types

WebSiteOrganization

Who works at Caltex?

Loading leads...

What do customers think of Caltex?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Caltex

What is Caltex's Revenue?
Caltex generates approximately $73M in annual revenue. With 166 employees, that's $441,756 per employee.
What does Caltex do?
Visit Caltex for high-quality fuels, lubricants, and a range of services to keep your vehicle running smoothly. Discover our commitment here.
How fast is Caltex growing?
Caltex employee count has changed by 30% year over year.
What technologies does Caltex use?
Caltex uses 16 technologies across their website including Maps, Advertising, Analytics & Marketing. Key technologies include Google Maps, DoubleClick Floodlight, TikTok Pixel, Google Tag Manager, Google Analytics.
Who are Caltex's competitors?
Caltex's main competitors include EPEC Group, Silver City Drilling, Neoen Australia, EVO Power Pty Ltd, 5B. These companies operate in similar markets and compete for the same customer base.

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What are Caltex's key pages?

Export caltex.com Data

Download the complete tech stack, analytics, leads, and company data for caltex.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About caltex.com

Visit Caltex for high-quality fuels, lubricants, and a range of services to keep your vehicle running smoothly. Discover our commitment here.

Company Overview

caltex.com
Website
heavy_industry_and_engineering
Industry
#199,645
Global Rank
240.8K
Monthly Visitors
16
Technologies
12+
Employees

caltex.com Key Pages

Technology Stack

caltex.com uses 16 technologies across their website including Google Maps, DoubleClick Floodlight, TikTok Pixel, Google Tag Manager, Google Analytics, and more.

Maps

Google Maps

Advertising

DoubleClick Floodlight, TikTok Pixel, Google Ads, Facebook Pixel

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading

Web Standards

Twitter Cards

UI Libraries

DaisyUI, Ant Design

Traffic & Audience

240.8K
Monthly Visits
54%
Bounce Rate
1.9
Pages/Visit
0:35
Avg. Duration

caltex.com receives approximately 240.8K monthly visitors and ranks #199,645 globally. The website has a bounce rate of 54% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:35 on the site.

The majority of caltex.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is caltex.com?
Visit Caltex for high-quality fuels, lubricants, and a range of services to keep your vehicle running smoothly. Discover our commitment here.
What technologies does caltex.com use?
caltex.com uses 16 technologies including Google Maps, DoubleClick Floodlight, TikTok Pixel, Google Ads, and 10 more. View the full tech stack analysis above.
How do I contact caltex.com?
You can contact caltex.com via email at [email protected].
What are caltex.com's social media accounts?
caltex.com is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is caltex.com?
caltex.com receives approximately 240.8K monthly visitors and ranks #199,645 globally. Traffic is growing by 9.8% month-over-month.

Related Searches

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This page provides publicly available information about caltex.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit caltex.com directly at https://caltex.com.