campusworksinc.com
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CampusWorks: The Quiet Giant of Higher Ed Ops
A 25-year-old company quietly generating $44M by fixing broken university systems.
While Silicon Valley chases AI hype, a 25-year-old veteran in Florida is quietly running the backend of American higher education. CampusWorks isn't a startup—it's a scale-up that has survived three economic cycles by solving the unsexy, essential problem of making colleges actually function.
"They don't sell software. They sell operational sanity to universities drowning in legacy tech debt."
The Business Model: Staff Augmentation 2.0
CampusWorks operates in the high-margin, low-churn world of IT staff augmentation. They don't just throw bodies at problems; they embed specialized talent into university ecosystems. Their client list is essentially a who's who of higher ed institutions that have realized their internal IT teams are overwhelmed. The revenue model is recurring, sticky, and scales with the complexity of modern campus systems—think ERP migrations, cybersecurity overhauls, and cloud transformations.
The SEO Play: Targeting Intent, Not Volume
Their organic strategy is surgical. With only 5,796 monthly visits, they aren't chasing traffic—they're hunting high-value contracts. Keywords like 'staff augmentation in higher ed' (30 monthly searches) and 'it services for university' (80 monthly searches) signal serious buyers, not casual browsers. The 34% organic traffic share suggests a content strategy focused on solution pages and case studies rather than generic blog spam. They own the niche, not the noise.
The leadership team is telling. CEO Liz Murphy chairs the board, signaling long-term governance over short-term growth hacking. The C-suite includes a Chief Data Scientist (Phil Ice) and a CIO (Robert Clougherty)—technical depth that suggests they can actually deliver on complex implementations. This isn't a marketing-led consultancy; it's an engineering-led one.
- Survived the dot-com bust and 2008 recession by serving recession-proof higher ed budgets
- Revenue per employee: ~$160k—healthy for a services business
- Traffic is dominated by direct visits (43%), indicating strong referral networks and repeat clients
- Tech stack is pragmatic (jQuery, Bootstrap) over trendy, prioritizing reliability over bleeding-edge frameworks
The Unsexy Winner in EdTech's Backend
While edtech startups burn cash on user acquisition, CampusWorks quietly monetizes the operational chaos that keeps university CFOs awake at night. They're not building the next Coursera—they're the plumbing that keeps the university running. In a market where 90% of edtech startups fail, this is the business model that actually lasts.
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CampusWorks | Let's Get Back to Happy.
Since 1999, colleges & universities have relied on CampusWorks for innovative solutions to improve operations, lower costs & enhance the student experience.
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About campusworksinc.com
Since 1999, colleges & universities have relied on CampusWorks for innovative solutions to improve operations, lower costs & enhance the student experience.
Company Overview
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Technology Stack
campusworksinc.com uses 24 technologies across their website including Vimeo, YouTube Embed, Font Awesome, reCAPTCHA, and more.
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Vimeo, YouTube Embed
Fonts
Font Awesome
Security
reCAPTCHA
Programming Languages
PHP
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WordPress
CDN
unpkg, jsDelivr
Traffic & Audience
campusworksinc.com receives approximately 5.8K monthly visitors and ranks #3,108,635 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:47 on the site.
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