candlescience.com
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CandleScience: The Unsung Giant of DIY
600K monthly visits and a $28.8M revenue engine built on wax, wicks, and fragrance.
While the world chases AI and SaaS, a quiet giant is dominating the $10B+ candle market. CandleScience isn't just a store; it's the operating system for American candle makers, from hobbyists to Fortune 500 gift brands.
"They don't just sell wax; they own the educational funnel. If you Google 'how to make a candle,' you're likely entering their ecosystem."
The Community Flywheel
CandleScience has mastered the 'Creator Economy' model before it was cool. Their 600K monthly visitors aren't just buyers; they're students. With a robust YouTube channel and social presence, they convert curiosity into commerce. The 38% organic search traffic proves they rank for intent, not just brand terms.
The Revenue Reality
With 127 employees and $28.8M in revenue, they are pulling in roughly $226K per employee. This is a lean, efficient machine. The 55% direct traffic is the most telling stat—it indicates extreme brand loyalty and repeat purchase behavior. Customers don't comparison shop; they just go to CandleScience.
- Owned Media Dominance: They leverage TikTok and YouTube to fuel a discovery-to-purchase loop that Amazon can't replicate.
- Niche Keyword Capture: Ranking for specific scents like 'Petrichor' and 'Fiber Reeds' shows deep inventory depth.
- Tech Stack Agility: Using Vite and Tailwind suggests a modern, fast frontend experience crucial for conversion.
The Verdict: A Masterclass in Niche E-commerce
CandleScience proves that in a fragmented market, becoming the category educator is the ultimate defensible moat.
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Candle Making Supplies | Fragrance Oils, Soy Wax, & Kits - CandleScience
Shop quality candle making supplies at CandleScience, America’s leading supplier for soy and paraffin wax, fragrance oils, wicks, jars, and starter kits. Fast shipping, expert support, and everything you need to create candles for fun or business.
Candle Making Supplies | Fragrance Oils, Soy Wax, & Kits
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Reviews (20)
great experiences so far
Nothing but great experience so far. The fragrances ive tried have been great. Some have been increidble. I have approximately 4 dozen fragrances from here. Prices are fair and the products have been consistently good. I've tried fragrances, wax, jars and wicks. Customer service was great when I had a packing issue. I really like the way they explain their clean scents program so it doesn't sound like greenwashing. I also really like their YouTube channel. The shipping is a little pricey, but it always arrives quickly for me.
Novice
I just started dabbling in making my own candles. I will tell you that my first order was perfect, the instructions were incredibly easy to follow and it made my first experience worthwhile! I already placed another order!
A Great Choice for Supplies
I'm in the beginning phase of candle making and trying different suppliers, this will definitely be my go to! Compared to other suppliers, I was very impressed with the quality of their oils and the packaging they use to ship keeps everything safe in transit. Prices are great as well! They also have spectacular customer service, which is an absolute must for me when doing business.
CANDLE SCIENCE OUT DID THEMSELVES!!
We are new to the candle business however we ordered from several manufacturers to test the fragrance, soy wax, soy/coconut wax to obtain the results we were looking for in all natural candles. I also want to add we have 300 different types of wicks to include whisper wood wicks. As far as Candle Science fragrance is concerned, “HANDS DOWN ARE THE TRUEST IN REGARDS TO SCENT! THEIR SOY BLEND WAX IS AMAZING, THEIR SHIPPING, PACKAGING WAS IMPECCABLE AND WE RECEIVED OUR ORDER WITHIN 48HRS! I WILL DEFINITELY PURCHASE IN BULK NEXT TIME! THANK YOU CANDLE SCIENCE FOR MAKING OUR EXPERIENCE A GREAT ONE! The CT/HT IS LITERALLY SCENTING MY ENTIRE 2 STORY HOUSE!
I like how the company responds to any…
I like how the company responds to any issues I had and delivered np no hassles
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About candlescience.com
Shop quality candle making supplies at CandleScience, America’s leading supplier for soy and paraffin wax, fragrance oils, wicks, jars, and starter kits. Fast shipping, expert support, and everything you need to create candles for fun or business.
Company Overview
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Technology Stack
candlescience.com uses 23 technologies across their website including Wistia, Font Awesome, Google Fonts, HSTS, and more.
Video
Wistia
Fonts
Font Awesome, Google Fonts
Security
HSTS
Cloud & Hosting
Amazon S3, AWS CloudFront, Cloudflare
Marketing Automation
Braze
Advertising
Microsoft Ads, TikTok Pixel, Facebook Pixel
Traffic & Audience
candlescience.com receives approximately 606.1K monthly visitors and ranks #55,076 globally. The website has a bounce rate of 38% with visitors viewing an average of 8.2 pages per visit. Users spend an average of 3:13 on the site.
The majority of candlescience.com's traffic comes from undefined, undefined, .
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