In an era of hyper-visibility, Car-Graph, Inc. operates as a ghost in the aviation machine. With $6.7M in revenue and 34 employees, they dominate their niche while leaving zero digital footprints—no organic traffic, no backlinks, no SEO strategy. This isn't a startup failure; it's a B2B masterclass in invisible scaling.

"They don't need customers to find them—customers need them to survive."

The team composition reveals their focus: a Production Control Manager, General Manager, Document Control Specialist, Quality Assurance Specialist, and Final Inspector. This isn't a software company masquerading as aviation; it's an aviation company that happens to have a website. Every role is operational, customer-facing, or compliance-focused. There's no CTO, no Head of Growth, no Product Manager. The digital presence is static because the business is dynamic.

• Revenue per employee: ~$197K (efficient for aviation services)
• Zero digital marketing spend—pure referral/relationship model
• Squarespace foundation suggests minimal tech investment
• Quality-focused team structure over growth-focused roles