carbogenics.com
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Carbogenics: Turning Waste into Gold
An Edinburgh startup betting on biochar to solve anaerobic digestion's biggest problem
While most startups chase software scalability, Carbogenics is building hardware that turns the world's most stubborn organic waste—coffee cups and wastewater screenings—into high-value carbon adsorbents. This isn't another climate tech promise; it's a hardware play with $2.79M in funding and a clear path to disrupting anaerobic digestion.
"Their tech stack is built for speed, but their business model is built for scale—turning waste streams into revenue streams."
The Hardware Reality Check
Carbogenics operates in the hard tech space where physical infrastructure meets biological processes. With 17 employees and $0.6M in revenue, they're still in the early stages of commercializing their carbon adsorbent technology. The 80% direct traffic suggests a highly targeted audience—likely industrial partners and waste management companies rather than general consumers. This isn't a consumer app; it's B2B industrial tech with long sales cycles and high barriers to entry.
The Traffic Paradox
Here's the telling data: 162 monthly visits with 80% direct traffic. This reveals a company that's either exceptionally niche or intentionally flying under the radar. The organic search traffic (7%) is minimal, but the top keywords tell a story of brand confusion—'carbonogrnics' appears with 280 monthly searches, suggesting they're still establishing brand identity. Meanwhile, unrelated terms like 'wells fargo pay online' dominate their keyword profile, indicating they're not yet optimized for search visibility. This is classic early-stage hardware startup behavior: focused on product and partnerships, not SEO.
The tech stack reveals a pragmatic approach: jQuery, Swiper, Tailwind CSS, Bootstrap, and Ant Design suggest a lean web presence built for function over flash. No complex frameworks—just reliable tools to support their core mission. The use of Google Analytics and social integrations shows they're tracking what matters, even if traffic numbers are modest. For a hardware company, this digital footprint is appropriate: the website serves as a credibility layer for industrial partnerships, not a growth engine.
- Biochar production from difficult-to-recycle waste streams (coffee cups, wastewater screenings)
- Anaerobic digestion enhancement as primary use case
- Edinburgh-based with strong Scottish enterprise backing
- Clear B2B focus with industrial waste partners
The Real Opportunity Isn't Traffic—It's Transformation
Carbogenics represents the hard tech future: solving industrial waste problems with biological innovation, one coffee cup at a time
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Carbogenics is an Edinburgh-based start-up company which produces sustainable carbon adsorbents from difficult to recycle organic waste, including coffee cups and wastewater screenings.
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About carbogenics.com
Carbogenics is an Edinburgh-based start-up company which produces sustainable carbon adsorbents from difficult to recycle organic waste, including coffee cups and wastewater screenings.
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carbogenics.com uses 19 technologies across their website including Vimeo, YouTube Embed, Font Awesome, reCAPTCHA, and more.
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Vimeo, YouTube Embed
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reCAPTCHA
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PHP
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Traffic & Audience
carbogenics.com receives approximately 162 monthly visitors and ranks #8,351,863 globally. The website has a bounce rate of 30% with visitors viewing an average of 6.4 pages per visit. Users spend an average of 3:52 on the site.
The majority of carbogenics.com's traffic comes from .
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