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CarbonHelix: The Human-First Cybersecurity Play
A 28-person firm carving a $2.8M niche in the age of AI automation
In a market obsessed with fully autonomous AI security platforms, CarbonHelix is making a contrarian bet: that human-led, technology-assisted expertise wins. With just 28 employees, this boutique firm is generating $2.8M in revenue by integrating seamlessly into enterprise daily operations rather than replacing them.
"CarbonHelix isn't selling software—they're selling organizational integration. That's a much harder, but potentially stickier, business model."
The Talent Density Strategy
With a lean team of 28 generating $100K in revenue per employee, CarbonHelix operates with the density of a specialized boutique. Their leadership—David DeLozier (VP Sales), Megan Precious (Marketing Director), and Stephenie DeLozier (HR Manager)—focuses on operational efficiency, while technical leads like Jesus Soto and Keith Morris deliver hands-on cybersecurity engineering. This isn't a scaling play; it's a precision play.
The SEO Paradox
CarbonHelix's traffic tells a story of brand ambiguity. Their top keyword is 'ibm carbon helix' (180 monthly volume)—a search term dominated by IBM's infrastructure platform, not this cybersecurity firm. With only 920 monthly visits and 'undefined' as their top traffic source, they're either flying under the radar or struggling with brand differentiation. The 43% organic traffic suggests they're trying, but the search landscape is crowded with bigger players.
The company's tech stack reveals a pragmatic, modern approach: Tailwind CSS and DaisyUI for rapid frontend development, HubSpot for customer relationship management, and Vimeo for content delivery. They're not reinventing the wheel—they're building efficiently. But the lack of structured data, social profiles, and backlinks suggests a focus on direct client relationships over digital footprint.
- Human-led cybersecurity integration with technology assistance
- Boutique model with high revenue-per-employee ($100K)
- Focus on real-world operational needs, not just software delivery
- Minimal digital presence despite established service offerings
- Top search term confusion with IBM's Carbon Helix platform
The Boutique Advantage in a Consolidating Market
While giants chase AI automation, CarbonHelix bets on human expertise—potentially the ultimate differentiator in cybersecurity's trust crisis.
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CarbonHelix
We integrate seamlessly and respond to your organization’s daily needs with human-lead, technology-assisted expertise and solutions.
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About carbonhelix.net
We integrate seamlessly and respond to your organization’s daily needs with human-lead, technology-assisted expertise and solutions.
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carbonhelix.net uses 13 technologies across their website including Vimeo, Adobe Fonts, HSTS, and more.
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Vimeo
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Adobe Fonts
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HSTS
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Webflow
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jsDelivr
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AWS CloudFront
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carbonhelix.net receives approximately 920 monthly visitors. The website has a bounce rate of 74% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:34 on the site.
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