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cardconnect.com

19 technologies
VerifiedGrowingVisit1.1M/mo$70M42919 Tech25 Leads
Deep Dive

CardConnect: The Invisible Giant of Payments

How Fiserv's quiet powerhouse dominates through partners, not direct hype

While Stripe and Square chase headlines, CardConnect quietly moves $69.7M in revenue through a 429-person operation built for one purpose: making ISO partners filthy rich. This is the infrastructure layer of payments no one talks about.

1.1M
monthly visits
$69.7M
annual revenue
70%
direct traffic dominance
429
employees

"CardConnect doesn't sell to merchants. They sell to the people who sell to merchants—and that makes all the difference."

The Partner-First DNA

CardConnect's entire model is inverted from typical fintechs. Instead of direct-to-merchant acquisition, they power 10% of their traffic through organic search while 70% comes direct—likely ISO partners logging into CardPointe. Their 1.1M monthly visits aren't merchants browsing pricing; they're partners managing portfolios. This B2B2C moat is brutally efficient: acquire one partner, unlock thousands of merchants. The 1.9/5 Trustpilot rating becomes irrelevant when your customers are resellers, not end-users.

The Fiserv Acquisition Play

Fiserv didn't buy CardConnect for their brand—they bought their partner engine. At $69.7M revenue with 429 employees, that's $162K revenue per employee, lean for payments infrastructure. The CardPointe platform (7,760 monthly searches) is the real asset: a white-label command center that lets ISOs brand their own payment empire. When Fiserv integrated CardConnect, they weren't adding a product; they were weaponizing a distribution channel.

  • CardPointe platform drives 7,760 monthly searches—partners are locked in
  • 70% direct traffic proves sticky, habitual usage (not marketing fluff)
  • ISO model creates exponential leverage: 1 partner = 100s of merchants
No direct brand equity with merchants
Dominant partner infrastructure (CardPointe)
Low Trustpilot score (1.9/5) from end-user confusion
Fiserv backing for enterprise credibility
Organic search only 10%—SEO isn't the growth driver
Deep integration capabilities for custom ISO workflows

The tech stack reveals the story: Chart.js for partner analytics, Hotjar for UX optimization, and Twitter/Facebook pixels tracking B2B conversions, not consumer sales. They're not building a beautiful marketing funnel—they're building a functional utility for partners to extract value. The undefined country traffic (97.6%) is likely US-centric ISOs who don't need SEO because they're already in the ecosystem.

The Unsexy Billion-Dollar Blueprint

CardConnect proves infrastructure beats branding when you own the partners who control the merchants

What tech stack does Cardconnect use?

35 detected
Security1
Tag Managers1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics16
F
Facebook Pixel
G
Google Tag Manager
H
Heap
T
Twitter Pixel
M
Microsoft Ads (Bing)
G
Google APIs
G
Google Tag Manager
G
Google Static
G
Google Analytics
T
Twitter Ads
B
Bing
F
Facebook Pixel
G
Google DoubleClick
T
Twitter/X
F
Facebook
A
Analytics Service

How much traffic does Cardconnect get?

Traffic & Engagement

1.1M
Monthly Visits
4.7
Pages/Visit
4:13
Avg. Duration
31%
Bounce Rate
Monthly Traffic Trend-2%
1.1M
Oct 2025
Oct
1.0M
Nov 2025
Nov
1.1M
Dec 2025
Dec

Traffic Sources

Search
10%
Direct
70%
Social
0%
Referrals
20%
Email
0%
Paid
0%

Where is Cardconnect's audience located?

🌍97.6%
🌍0.6%
🌍0.6%
🌍0.5%
🌍0.2%

What keywords does Cardconnect rank for?

5 keywords
1cardpointe7.8K vol$5.01
2cardpointe login3.0K vol$5.29
3cardconnect2.6K vol$8.79
4card connect850 vol$7.19
5card pointe750 vol$5.36

How is Cardconnect's SEO?

Meta Tags

title47 chars

CardConnect | Merchant Services Partner Program

description186 chars

CardConnect is a payments platform of Fiserv, focused on providing Agent and ISO partners with powerful opportunities in Merchant Services that facilitate success and boost sales growth.

languageEN-US

H1 Tags

h1Your Partner in Accelerating Opportunity.

Schema Types

CorporationWebSite

Who works at Cardconnect?

Loading leads...

What do customers think of Cardconnect?

CardConnect

CardConnect

1.9
13 reviews

Categories

Business to Business Service#undefinedCard Processing Service#undefinedPayment Service#undefinedEftpos Equipment Supplier#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
Continental Drive 1000
King of Prussia, US

Reviews (13)

Filter by rating:
A Tung
9/6/2025
🇺🇸 United States3 reviewsOrganicUnverified
Experience date: 9/1/2025
Card Connect is a scamming service

Card Connect is a scamming service. I signed on to use Clover without knowing Card Connect is the behind-the-scene processor. This company arbitrarily charges exorbitant fees, fees that other processors charge a few dollars monthly, Card Connect charges $299 per year. Their customer service is rude and their only mission is to deny, deny, deny. They also downgraded my simple straight forward credit card transactions to mid-qualified and non-qualified to extract higher fees. Their practice is shameless and borderline scamming, they thought they can do anything since they are in the driver's seat. My advice is, stay away from this company to avoid being ripped off $

Michelle
8/28/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 8/26/2025
AVOID AT ALL COSTS

AVOID AT ALL COSTS My small merchant processor relationship was established in 2011- it was sold to First Data which was sold to CardConnect/Fiserv. My rates continued to creep up without warning year after year. I noticed a $299 "PCI Annual Fee" on my latest invoice. Mind you, I am PCI compliant and submit the self evaluation each year. There's NO WARNING that this fee will be applied and the amount is unheard of in the industry. The fun part is trying to cancel the account. A ticket is made for the request to go to "Retention". Two days later I call back and insist on speaking with Cancellations. The associate aggressively informs me that "You only requested cancellation two days ago". SO WHY HAVEN'T I RECEIVED A CONFIRMATION OF SUCH? Absolutely no communication from them after phone calls and emails. She said it could take 30 days to close the account. I've never heard of such BS! They want MONEY from you. They want you to be busy with your small business and not notice the ridiculous fees they take month after month. Honestly can't believe their practices are legal. RUN FAR AWAY!

Matt M
2/11/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 2/11/2025
Hidden fees

Hidden fees, dishonest employees, cannot get a hold of anyone when you need help.

Dan Tanna
12/20/2024
🇺🇸 United States3 reviewsOrganicUnverified
Experience date: 12/19/2024
Den Of Thieves

This is the absolute worst option you can choose for credit card processing. They increase fees without notification. Overcharge you. Do NOT choose them for your CC processing. This company refuses to send me a copy of my contract. As part of the "requirements" they insist on sending full social security number via unsecured email. Ive been dealing with their customer service for 3 months. They do not give consistent information. Initially telling me they could work with only the last 3 digits on my SS#. After completing the form, they did not respond. I called weeks later and they said "we did not include full SS#" and they refuse to send it. A true nightmare.

Dr Paul
11/14/2024
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 11/14/2024
They don't tell you how to cancel! It took me 3 times!

So I had a problem with a terminal 4-5 years ago. Got in a heated conversation with a manager and told him I will never work with their company again and to cancel everything. I am a small business so I work in the office, my wife does paperwork and bookkeeper does the taxes. Little did if find out that this little 29.95 a month bill was still being pulled out of our account! They demand that you email them a cancelation or write them a letter! But when you cancel them on the phone they don't tell you that!! I put in a complaint to the FTC. Shame on them!!

Frequently Asked Questions about Cardconnect

What is Cardconnect's Revenue?
Cardconnect generates approximately $70M in annual revenue. With 429 employees, that's $162,500 per employee.
What does Cardconnect do?
CardConnect is a payments platform of Fiserv, focused on providing Agent and ISO partners with powerful opportunities in Merchant Services that facilitate success and boost sales growth.
How fast is Cardconnect growing?
Cardconnect employee count has changed by -2% year over year.
What technologies does Cardconnect use?
Cardconnect uses 19 technologies across their website including Fonts, Security, Advertising. Key technologies include Font Awesome, HSTS, DoubleClick Floodlight, Microsoft Ads.
Who are Cardconnect's competitors?
Cardconnect's main competitors include Stripe, Square, Finix, TransCard, Toast. These companies operate in similar markets and compete for the same customer base.
What do customers think of Cardconnect?
Cardconnect has a Trustpilot score of 1.9 out of 5 (2 stars) based on 13 customer reviews.

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What are Cardconnect's key pages?

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About cardconnect.com

CardConnect is a payments platform of Fiserv, focused on providing Agent and ISO partners with powerful opportunities in Merchant Services that facilitate success and boost sales growth.

Company Overview

cardconnect.com
Website
finance
Industry
#47,616
Global Rank
1.1M
Monthly Visitors
19
Technologies
25+
Employees

cardconnect.com Key Pages

Contact cardconnect.com

Technology Stack

cardconnect.com uses 19 technologies across their website including Font Awesome, HSTS, DoubleClick Floodlight, Microsoft Ads, and more.

Fonts

Font Awesome

Security

HSTS

Advertising

DoubleClick Floodlight, Microsoft Ads, Twitter Pixel, Google Ads +1 more

Tag Managers

Tealium

Analytics & Marketing

Kissmetrics, Matomo, Heap, Hotjar +2 more

UI Libraries

Ant Design

Traffic & Audience

1.1M
Monthly Visits
31%
Bounce Rate
4.7
Pages/Visit
4:13
Avg. Duration

cardconnect.com receives approximately 1.1M monthly visitors and ranks #47,616 globally. The website has a bounce rate of 31% with visitors viewing an average of 4.7 pages per visit. Users spend an average of 4:13 on the site.

The majority of cardconnect.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is cardconnect.com?
CardConnect is a payments platform of Fiserv, focused on providing Agent and ISO partners with powerful opportunities in Merchant Services that facilitate success and boost sales growth.
What technologies does cardconnect.com use?
cardconnect.com uses 19 technologies including Font Awesome, HSTS, and 13 more. View the full tech stack analysis above.
How do I contact cardconnect.com?
You can contact cardconnect.com through their contact page.
How popular is cardconnect.com?
cardconnect.com receives approximately 1.1M monthly visitors and ranks #47,616 globally. Traffic is growing by 6.8% month-over-month.

Related Searches

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This page provides publicly available information about cardconnect.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cardconnect.com directly at https://cardconnect.com.