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cardekho.com
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cardekho.com

11 technologies
VerifiedVisit37.2M/mo$1.2B2.6K11 Tech25 Leads
Deep Dive

CarDekho: India's Auto Titan

How a car comparison site scaled to 37M monthly visits and $1.2B revenue

While Western investors obsess over global SaaS, India's CarDekho quietly built an empire in the world's largest two-wheeler market. With 37 million monthly visits and $1.2B in revenue, this isn't just a car listing site—it's the operating system for Indian automotive commerce.

37.2M
monthly visits
1,206
global rank
80%
organic traffic
$1.2B
annual revenue

"CarDekho isn't just selling cars—it's democratizing automotive intelligence for 1.4 billion people."

The SEO Moat That Crushed Competitors

CarDekho dominates organic search with 2.1M backlinks and 80% organic traffic share. Their keyword strategy is surgical: they rank for 'Tata Sierra' (490K monthly searches) and capture commercial intent with 'Tata Sierra on road price' (44K searches). This isn't accidental—it's a calculated SEO fortress built over years. While competitors burn cash on ads, CarDekho owns the discovery layer.

The Indian Car Buyer's Journey

The 90.5% traffic concentration in India isn't a weakness—it's validation. CarDekho has become the default starting point for car purchases in a market where 70% of buyers research online before buying offline. Their 360° views, price comparisons, and news updates transform a fragmented, opaque market into a transparent, data-driven experience. They've built trust where traditional dealerships failed.

The tech stack reveals their hybrid approach: Tailwind CSS and Bootstrap for speed, PWA for mobile-first India, and Contentful for content scale. They're not just a marketplace—they're a media company, using news and reviews to capture high-intent traffic before competitors even wake up.

  • Revenue model: Multi-pronged—lead generation, classifieds, and financial services
  • Scale: 2,580 employees processing 37M monthly visits
  • Funding: $497.5M raised to build a defensible, capital-intensive moat
Don't rely on paid acquisition
Own 80% of their traffic organically
Don't operate globally yet
Dominate India's $300B auto market
Don't have a perfect Trustpilot score (3.8/5)
Build deep, vertical-specific trust

The Unsexy Giant That Won

CarDekho proves vertical depth beats horizontal breadth. They didn't chase global expansion—they conquered India's chaos with data, trust, and relentless SEO. For investors: this is a blueprint for winning emerging markets. For founders: it's a lesson in owning the customer journey end-to-end.

What tech stack does Cardekho use?

13 detected
Analytics & Marketing1
Web Standards2
UI Libraries1
Tracking & Analytics2
G
Google Analytics
G
Google Tag Manager

How much traffic does Cardekho get?

Traffic & Engagement

19.4M
Monthly Visits
-14.3%
3.9
Pages/Visit
6:13
Avg. Duration
70%
Bounce Rate
Monthly Traffic Trend-7%
20.8M
Oct 2025
Oct
22.6M
Nov 2025
Nov
19.4M
Dec 2025
Dec

Rankings

#2,693
Global Rank
#174
India Rank
Online Services
Category

Backlinks & Authority

2.1M
Backlinks
29.1K
Ref. Domains
90
Authority Score
Low
Penalty Risk
Backlinks Trend-22%
2.7M
Jul 2025
Jul
2.9M
Aug 2025
Aug
2.9M
Sep 2025
Sep
2.7M
Oct 2025
Oct
2.4M
Nov 2025
Nov
2.1M
Dec 2025
Dec

Search Traffic

Organic
40.3M
Paid
43.6K

Top Organic Keywords

#1cardekho
1,500,000 vol3.1%
#1car dekho
1,500,000 vol3.1%
#1xuv 700
550,000 vol0.7%
#2car
1,220,000 vol0.4%
#1baleno on road price
301,000 vol0.4%

Where is Cardekho's audience located?

🇮🇳India95.6%
🇺🇸United States1.3%
🇦🇪United Arab Emirates0.5%
🇬🇧United Kingdom0.3%
🇨🇦Canada0.3%

Device Distribution

Desktop13.2%
Mobile86.8%

What keywords does Cardekho rank for?

5 keywords
1cardekho123.4K vol$0.53
2car dekho73.1K vol$0.13
3tata sierra490.5K vol$0.18
4tata sierra on road price44.1K vol$0.17
5tata sierra 202570.1K vol$0.31

How is Cardekho's SEO?

Open Graph Image

OG Image preview
og:image

https://stimg.cardekho.com/pwa/img/Desktop-logo.svg

Meta Tags

title61 chars

CarDekho: New Cars, Car Prices, Buy & Sell Used Cars in India

description165 chars

Thinking of buying a car? At CarDekho.com, buy new and used cars, search by filter and preferences, compare cars, read latest news and updates, see 360 views & more!

languageEN

H1 Tags

h1Find your right car

Schema Types

UnknownWebPage

What is Cardekho's revenue?

$1.2B
Annual Revenue
2,580
6%
Employees
$472K
Revenue/Employee
$498M
Total Funding
$300M
Valuation
#1,918
Growjo Rank
Automotive
Jaipur, IND
Headquarters

Who works at Cardekho?

Loading leads...

What do customers think of Cardekho?

Cardekho

Cardekho

3.8
13 reviews

Categories

Auto Market#undefinedCar Dealer#undefinedCar Rental Agency#undefinedUsed Car Dealer#undefinedAuto Auction#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (13)

Filter by rating:
Manish
9/24/2025
🇮🇳 India3 reviewsOrganicUnverified
Experience date: 9/17/2025
Car khareedni thi to yahi se dekh ke…

Car khareedni thi to yahi se dekh ke final ki thi bahut acchi details milti hai showroom wale bhi confuse nahi kar paate saari info yahi hai

Karan Avtar
4/30/2025
🇮🇳 India1 reviewsOrganicUnverified
Experience date: 4/30/2025
Best car app

Best car app. Precise and complete information. Easy to search.

Shailesh Chandra
7/26/2020
🇮🇳 India29 reviewsOrganic
This is one of the top used cars site…

This is one of the top used cars site in India, and we got lot of leads for vegfruvyapari.in from CarDekho. Excellent Navigation, Good Inventory, Good Prices.

Tony Ellison
8/19/2025
🇺🇸 United States3 reviewsOrganicUnverified
Experience date: 9/9/2024
I purchase a used car from this…

I purchase a used car from this platform last year, the car condition was avg, price are also good, so my overall experience was ok ok.

AKASH SHARMA
10/5/2023
🇮🇳 India2 reviewsOrganicUnverified
Experience date: 9/14/2023
good place to see but not best

good place to see but not best. I have an idea but I don't know how to connect with you

Frequently Asked Questions about Cardekho

What is Cardekho's Revenue?
Cardekho generates approximately $1.2B in annual revenue. With 2,580 employees, that's $471,900 per employee. The company has raised $498M in total funding.
What does Cardekho do?
Thinking of buying a car? At CarDekho.com, buy new and used cars, search by filter and preferences, compare cars, read latest news and updates, see 360 views & more!
How fast is Cardekho growing?
Cardekho has declined by 14.3% in the last 6 months according to traffic data. employee count has changed by 6% year over year.
How do people interact with Cardekho?
When visiting Cardekho, visitors view an average of 3.9 pages per visit, and spend around 6:13 on the site, and the bounce rate is 70.4%.
How do people find Cardekho?
40.3M (208%) find them through organic search. 43.6K (0%) come through paid advertising.
Who uses Cardekho?
Cardekho's top market is India with 18.5M visitors (95.6%). United States is 2nd with 252.5K (1.3%). United Arab Emirates is 3rd with 95.2K (0.5%).
What technologies does Cardekho use?
Cardekho uses 11 technologies across their website including Video, CMS, Advertising. Key technologies include YouTube Embed, Contentful, DoubleClick Floodlight.
Who are Cardekho's competitors?
Cardekho's main competitors include CarWale, CARS24, Spinny, Swift. These companies operate in similar markets and compete for the same customer base.
What do customers think of Cardekho?
Cardekho has a Trustpilot score of 3.8 out of 5 (4 stars) based on 13 customer reviews.

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About cardekho.com

Thinking of buying a car? At CarDekho.com, buy new and used cars, search by filter and preferences, compare cars, read latest news and updates, see 360 views & more!

Company Overview

cardekho.com
Website
vehicles
Industry
#1,206
Global Rank
37.2M
Monthly Visitors
11
Technologies
25+
Employees

cardekho.com Key Pages

Contact cardekho.com

Technology Stack

cardekho.com uses 11 technologies across their website including YouTube Embed, Contentful, DoubleClick Floodlight, and more.

Video

YouTube Embed

CMS

Contentful

Advertising

DoubleClick Floodlight

Analytics & Marketing

Google Tag Manager

Performance

Lazy Loading, Priority Hints

Web Standards

Twitter Cards, PWA

Traffic & Audience

37.2M
Monthly Visits
38%
Bounce Rate
3.9
Pages/Visit
2:32
Avg. Duration

cardekho.com receives approximately 37.2M monthly visitors and ranks #1,206 globally. The website has a bounce rate of 38% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 2:32 on the site.

The majority of cardekho.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is cardekho.com?
Thinking of buying a car? At CarDekho.com, buy new and used cars, search by filter and preferences, compare cars, read latest news and updates, see 360 views & more!
What technologies does cardekho.com use?
cardekho.com uses 11 technologies including YouTube Embed, Contentful, and 5 more. View the full tech stack analysis above.
How do I contact cardekho.com?
You can contact cardekho.com via email at [email protected] or through their contact page.
What are cardekho.com's social media accounts?
cardekho.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is cardekho.com hiring?
Check cardekho.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is cardekho.com?
cardekho.com receives approximately 37.2M monthly visitors and ranks #1,206 globally.

Related Searches

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This page provides publicly available information about cardekho.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cardekho.com directly at https://cardekho.com.