9:41
careaparent.com
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careaparent.com

23 technologies
VerifiedVisit1.7K/mo$9M9023 Tech17 Leads
Deep Dive

CareAparent: The Quiet Giant of In-Home Senior Care

A deep dive into a $9M revenue player disrupting the home health market through operational excellence

While most senior care startups chase VC funding and app-based platforms, CareAparent is building a $9M revenue engine the old-fashioned way: by showing up. Operating with 90 employees in the heart of Minnesota's aging population, they're proving that in-home care remains a deeply human, high-touch business that resists digital disruption.

$9.0M
annual revenue
90
employees
66%
organic traffic
1,738
monthly visits

"In an industry obsessed with platforms and apps, CareAparent's 66% organic traffic proves that word-of-mouth and local reputation still win."

The Unsexy Truth About Senior Care

CareAparent's leadership team reads like a healthcare dream team: Jody Hahn (CEO), Dennis Todora (COO), and Grace Kinne (Director of Care Operations) have built a 90-person operation that's deeply embedded in local communities. Their LinkedIn and Facebook presence isn't flashy, but it's consistently human—showing caregivers with clients, not stock photos. This is a business built on trust, not viral marketing.

The SEO Paradox

Here's what's fascinating: CareAparent ranks for 'home care jobs near me' (430 monthly volume) and 'in home care minneapolis' (320 monthly volume), but their traffic is modest. They're not playing the SEO game at scale. Instead, their 66% organic traffic suggests they're winning on branded searches and local reputation. This is a business that doesn't need to shout—it needs to show up.

The tech stack tells a story of practicality over innovation. jQuery, Bootstrap, and Google Analytics—no fancy React frameworks or AI chatbots. Their ClearCareOnline login portal suggests they're using existing healthcare platforms rather than building proprietary tech. This is a company investing in people, not code.

  • 90 employees serving a hyper-local market (likely Twin Cities metro)
  • Revenue-per-employee of ~$100K—healthy for service businesses
  • No VC funding, no growth-hacking, just steady operational excellence
  • Dominant local SEO presence despite modest traffic numbers
  • Leadership team with deep healthcare operations experience
No mobile app or tech platform
Strong local brand recognition (66% organic traffic)
Modest digital footprint (1,738 monthly visits)
Experienced leadership team with healthcare backgrounds
No Trustpilot reviews or public social proof
Sustainable $9M revenue without external funding
Limited geographic expansion visible
Deep community integration through Facebook/LinkedIn

The Anti-Startup Success Story

CareAparent proves that in-home care remains a local, relationship-driven business where operational excellence beats digital disruption. For investors and founders, the lesson is clear: some markets resist platformization, and that's where the real opportunities hide.

What tech stack does Careaparent use?

39 detected
Video1
Programming Languages1
Marketing Automation1
Customer Support1
E-commerce & Payments1
Web Standards2
UI Libraries1
JavaScript Libraries2
Tracking & Analytics16
F
Facebook Pixel
G
Google Tag Manager
H
Hotjar
L
LinkedIn Insight Tag
H
Hotjar
H
HubSpot
G
Google APIs
H
Hotjar
G
Google Tag Manager
G
Google Static
L
LinkedIn Insight Tag
F
Facebook Pixel
G
Google Analytics
G
Google DoubleClick
L
LinkedIn
F
Facebook

How much traffic does Careaparent get?

Traffic & Engagement

1.7K
Monthly Visits
2.4
Pages/Visit
1:31
Avg. Duration
33%
Bounce Rate
Monthly Traffic Trend+90%
916
Oct 2025
Oct
2.1K
Nov 2025
Nov
1.7K
Dec 2025
Dec

Traffic Sources

Search
66%
Direct
16%
Social
11%
Referrals
5%
Email
0%
Paid
1%

Where is Careaparent's audience located?

🌍100.0%

What keywords does Careaparent rank for?

5 keywords
1cvs login woodbury430 vol
2home care jobs near me430 vol$1.65
3aging at home 'the key'320 vol
4in home care minneapolis320 vol
5how to implement changes in the new year280 vol

How is Careaparent's SEO?

Open Graph Image

OG Image preview
og:image

https://careaparent.com/wp-content/uploads/2019/02/careAparent-logo.png

Meta Tags

title47 chars

Senior Parent Home Care Solutions - CareAparent

description157 chars

Most people prefer to live and age in their home as long as possible. Our job is to make that happen, through a variety of senior/parent home care solutions.

languageEN-US

H1 Tags

h1In-Home Care for Independent Living!
h1Quality Home Health Care

Schema Types

Unknown

Who works at Careaparent?

Loading leads...

What do customers think of Careaparent?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Careaparent

What is Careaparent's Revenue?
Careaparent generates approximately $9M in annual revenue. With 90 employees, that's $100,000 per employee.
What does Careaparent do?
Most people prefer to live and age in their home as long as possible. Our job is to make that happen, through a variety of senior/parent home care solutions.
How fast is Careaparent growing?
Careaparent employee count has changed by 8% year over year.
What technologies does Careaparent use?
Careaparent uses 23 technologies across their website including Video, Fonts, Programming Languages. Key technologies include Vimeo, Font Awesome, Google Fonts, PHP.
Who are Careaparent's competitors?
Careaparent's main competitors include Banyan Community, Access of the Red River Valley, MN ADOPT, Hammer Residences, Children of Tomorrow Learning Centers. These companies operate in similar markets and compete for the same customer base.

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What are Careaparent's key pages?

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About careaparent.com

Most people prefer to live and age in their home as long as possible. Our job is to make that happen, through a variety of senior/parent home care solutions.

Company Overview

careaparent.com
Website
#7,706,518
Global Rank
1.7K
Monthly Visitors
23
Technologies
17+
Employees

careaparent.com Key Pages

careaparent.com Social Media

Technology Stack

careaparent.com uses 23 technologies across their website including Vimeo, Font Awesome, Google Fonts, PHP, and more.

Video

Vimeo

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CMS

WordPress

Marketing Automation

HubSpot

Advertising

LinkedIn Insight Tag, Facebook Pixel

Traffic & Audience

1.7K
Monthly Visits
33%
Bounce Rate
2.4
Pages/Visit
1:31
Avg. Duration

careaparent.com receives approximately 1.7K monthly visitors and ranks #7,706,518 globally. The website has a bounce rate of 33% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:31 on the site.

The majority of careaparent.com's traffic comes from .

Frequently Asked Questions

What is careaparent.com?
Most people prefer to live and age in their home as long as possible. Our job is to make that happen, through a variety of senior/parent home care solutions.
What technologies does careaparent.com use?
careaparent.com uses 23 technologies including Vimeo, Font Awesome, Google Fonts, and 17 more. View the full tech stack analysis above.
How do I contact careaparent.com?
You can contact careaparent.com via email at [email protected] or through their contact page.
What are careaparent.com's social media accounts?
careaparent.com is active on facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is careaparent.com hiring?
Check careaparent.com's careers page for current job openings and opportunities. The company has 17+ known employees.
How popular is careaparent.com?
careaparent.com receives approximately 1.7K monthly visitors and ranks #7,706,518 globally. Traffic is declining by 17.1% month-over-month.

Related Searches

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This page provides publicly available information about careaparent.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit careaparent.com directly at https://careaparent.com.