In a world obsessed with scaling to millions, Carecode is playing a different game: perfecting identity for healthcare at a lean 5-person operation with $0.8M in revenue. This isn't a story about viral growth—it's about building the foundational layer for secure, private medical interactions in Finland and beyond.

"They're not building another health app—they're building the identity layer that makes all health apps safer."

The real story emerges in their traffic patterns: 31% direct traffic means people are typing carecode.fi directly into their browsers. This isn't accidental discovery—this is intentional seeking. When nearly a third of your visitors come directly, you've built something people need, not just something they found. In healthcare, where trust is everything, this direct engagement speaks volumes about their market position.

• Tunnistaja™ isn't just another authentication tool—it's healthcare-specific identity verification
• 5-person team with $160K revenue per employee shows extreme efficiency
• 31% direct traffic indicates strong brand recognition in a niche market
• 49% organic search shows they're solving real problems people search for
• Built on proven tech (Tailwind, Bootstrap) rather than chasing trends