cargomatic.com
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Cargomatic: The B2B Freight Illusion
A $101M revenue logistics play with traffic numbers that don't add up
Cargomatic positions itself as the technology backbone for the $800B US freight market, yet their web traffic tells a story of a brand invisible to the digital world. This is a classic case of enterprise sales velocity masking a weak product-led growth engine.
"With 4,600 monthly visitors, Cargomatic is virtually invisible online—a red flag for a tech company claiming to digitize an industry."
The Enterprise Trap
Cargomatic operates in the 'business_and_consumer_services' sector, but their metrics scream old-school B2B. Generating $101M in revenue with under 5k monthly visits suggests a heavy reliance on direct sales and legacy relationships rather than organic product discovery. For a team of 288 people, the digital footprint is embarrassingly small.
The Traffic Paradox
Here's the smoking gun: 49% of traffic is direct (people typing 'cargomatic.com' into browsers) and only 35% comes from organic search. In 2024, a logistics tech company should be capturing massive intent around keywords like 'drayage' (3,920 monthly searches) and 'freight tech.' Instead, Cargomatic is losing the SEO war to competitors.
The tech stack reveals a modern facade built on Tailwind CSS and Bootstrap, but the user experience isn't driving engagement. With only one Trustpilot review (3.2/5 stars), there's zero social proof. The company has raised $55.8M, yet they can't crack the top 3M global websites. This is a fundraising machine, not a product-led company.
- Revenue concentration risk: $101M with minimal digital footprint suggests few large enterprise contracts
- SEO failure: Missing out on 3,920 monthly 'drayage' searches despite being a core offering
- Brand obscurity: More searches for 'craig fuller' than the actual company
- Trust deficit: Single Trustpilot review signals poor reputation management
Verdict: Sales-Led, Not Product-Led
Cargomatic is a traditional brokerage in tech clothing—powerful on paper, invisible in practice
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Reviews (1)
THEY DO NOT PAY!!!
That company owes us around $30K. We have moved a lot of loads for their parent company, ITG Transportation
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About cargomatic.com
Company Overview
Technology Stack
cargomatic.com uses 22 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs, unpkg, jsDelivr
Cloud & Hosting
Cloudflare
Traffic & Audience
cargomatic.com receives approximately 4.6K monthly visitors and ranks #3,104,196 globally. The website has a bounce rate of 39% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 1:40 on the site.
The majority of cargomatic.com's traffic comes from undefined, .
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This page provides publicly available information about cargomatic.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cargomatic.com directly at https://cargomatic.com.