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Carotte: The Swedish Catering Giant You Haven't Heard Of
A $20M revenue, 97-person powerhouse quietly dominating Stockholm's food scene
In a world obsessed with digital disruption, Carotte proves that old-school, high-touch service at scale is still a $20M business. This isn't a SaaS platform—it's a 97-person Swedish catering empire built on feeding people, not selling software.
"Carotte isn't chasing viral growth—they're building a catering monopoly through operational excellence and deep local roots."
The Multi-Service Playbook
Carotte doesn't just cater lunches. They've built a full-service ecosystem: catering, event planning, recruitment, and facility services. This isn't diversification—it's vertical integration. By controlling multiple touchpoints in their clients' operations, they become indispensable rather than just another vendor.
The Traffic Paradox
With only 5,365 monthly visits and a global rank of #3.5M, Carotte's digital footprint seems microscopic. But this reveals their secret: they're not a consumer-facing brand. Their traffic is almost entirely direct (14%) and branded searches (carotte, carrote). This is a B2B machine that doesn't need SEO because their clients come through relationships and referrals, not Google.
The keyword data tells the real story. 'werket carotte lunch' and 'catering stockholm' show they own corporate lunch contracts. The misspelling 'carrote' (690 monthly searches) proves brand recognition has crossed into common vernacular. They're not chasing keywords—they're the default answer when someone types 'catering Stockholm.'
- Built on WordPress with Tailwind CSS and Vite—modern but pragmatic tech stack
- Active on Facebook, LinkedIn, and Instagram with consistent brand presence
- Leadership team includes COO Anette Willberg and regional managers
- No funding rounds listed—profitable from day one or bootstrapped
The Unsexy Billion-Dollar Playbook
Carotte proves that in a world obsessed with disruption, the real opportunity is in mastering the basics at scale. They're not building an app—they're building an institution. And in the Swedish market, that's worth $20M and counting.
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Catering, Event, Personal och Facility Services - Carotte
Experter på catering, rekrytering, event & facility services. Kontakta oss & ta reda på hur vi kan ta fram helhetslösningen för dig.
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About carotte.se
Experter på catering, rekrytering, event & facility services. Kontakta oss & ta reda på hur vi kan ta fram helhetslösningen för dig.
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carotte.se uses 15 technologies across their website including Adobe Fonts, HSTS, PHP, and more.
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carotte.se receives approximately 5.4K monthly visitors and ranks #3,543,278 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:20 on the site.
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