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Caseking: The German Hardware Titan
Inside the 102-person team generating $40M+ in revenue from PC enthusiasts
While US giants like Newegg and Micro Center dominate headlines, a lean Berlin-based team of just 102 employees is quietly commanding a 1.2M monthly visit stronghold in the European PC hardware market. Caseking.de isn't just selling components; they're monetizing the obsession of hardcore gamers and builders.
"They aren't competing on scale—they're winning on specificity and brand loyalty."
The Revenue-per-Employee Playbook
Caseking generates approximately $400,000 in revenue per employee. This is an exceptional ratio for e-commerce, suggesting a highly automated, high-margin operation. They don't need a massive workforce because they've built a self-serving ecosystem where enthusiasts know exactly what they want. The 45% organic search traffic validates this: they own the discovery funnel for high-intent keywords like 'gaming pc' (275K monthly volume) and 'caseking' itself (62K searches).
The Trustpilot Paradox
A 3.4/5 rating from 2,342 reviews is concerning for a company of this size. In the hardware world, where logistics and RMA handling define brand reputation, this score suggests operational friction. However, the traffic numbers tell a different story: 39% direct traffic indicates a fiercely loyal customer base that returns despite service complaints. This is the 'hardcore hardware paradox'—enthusiasts will tolerate service friction for product availability and competitive pricing.
The tech stack reveals their priorities: jQuery and Bootstrap suggest legacy codebases, but Vite, PWA, and Lazy Loading indicate aggressive modernization. They're bridging the gap between maintaining a massive catalog and delivering a fast mobile experience. The 64.5% 'undefined' traffic share likely represents Germany's dominance, but their international footprint is growing.
- Owned brand equity: 'Caseking' searches (65K+ monthly) exceed generic terms, proving they've transcended commodity status
- Content moat: The hardware showcase and blog suggest they're building SEO authority beyond pure commerce
- Social presence: Active on TikTok, Instagram, and YouTube—unusual for a B2C hardware retailer targeting older demographics
Caseking is a cash-flow monster, not a hype story
They've built a defensible, high-margin business by serving the most demanding customers in tech—PC builders—without chasing venture scale. The 3.4 Trustpilot rating is their biggest vulnerability and opportunity.
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Meta Tags
Caseking | Gaming PC & Computer Hardware Online Shop
Alles für den Computer: Gehäuse, PC Hardware, Gaming Monitor, Grafikkarte, CPU, Wasserkühlung, Gaming Maus, Tastatur. Jetzt Gaming PC zusammenstellen & kaufen.
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Caseking
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Reviews (20)
Got an excellent value pc on the black…
Got an excellent value pc on the black Friday sales, discovered when it arrived i received the wrong cpu cooler, I reached out to them, they responded within 24 hrs and kindly sent out the cooler and I received it 2 weeks later over the busy Christmas period and told me to keep the old one. Great customer service thanks caseking.
Very happy with the service
I’m extremely happy with the PC I ordered from Caseking — the quality and performance are exactly what I hoped for (especially for the price). The build is clean, well assembled, and arrived in perfect condition. Shipping took a bit longer than usual, but that was completely understandable due to the Black Friday rush. Throughout the entire process, the communication made a big difference. I want to give a special thank you to the support teams at Caseking and King Mod for their fast, clear, and reassuring responses. In particular, Ricardo M., Kevin Melchert, and Anne were incredibly helpful and professional, keeping me informed and confident every step of the way. Overall, a great experience and I would absolutely recommend Caseking to anyone looking for a high-quality custom PC and reliable customer support.
I'll be back
Very happy with my experience with Caseking. I bought a new complete system with the components I chose. They were very helpful throughout the process. Special thanks to Anne, Dimitri and Ricardo, who were responsive to my many questions. The computer is well built and exactly how i pictured in my head. Very happy.
Hello Shane, Thank you so much for your fantastic feedback! We’re thrilled to hear that your new system turned out exactly as you imagined and that our team could support you smoothly throughout the process. Anne, Dimitri, and Ricardo will be especially happy to know their efforts made a difference! Our goal is always to make the building experience seamless and enjoyable, so we’re glad we could deliver that for you. We can’t wait to welcome you back for your next build — we’ll be ready! Enjoy your new PC to the fullest and have fun putting it to the test! Best regards Abdul.A Caseking KingMod Team
Overall Great
Great service when ordering, processing, payment and delivery. Even got an reply for an question about a 4 years old invoice answered within minutes.
Dear Customer, Thank you very much for your great review! We are delighted that you are so satisfied with our service—from ordering and processing to payment and delivery. We are particularly pleased that we were able to quickly help you with your query about an older invoice. Your satisfaction and trust mean a lot to us. Thank you very much for taking the time to give us this positive feedback! Best regards, Michael from Caseking Customer Service
Amazing
Service client was very fast, didn't have any issue, even as a foreigner who doesn't speak german. My pc got fixed, and I also upgraded it, very professional
Hey Adam, Thank you for your feedback! We’re thrilled to hear that you’re happy with our service. It was great working with you on your upgrade — we wish you lots of fun with it and are excited for your next one!😎 Kind regards Abdul.A Caseking KingMod Team
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About caseking.de
Alles für den Computer: Gehäuse, PC Hardware, Gaming Monitor, Grafikkarte, CPU, Wasserkühlung, Gaming Maus, Tastatur. Jetzt Gaming PC zusammenstellen & kaufen.
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caseking.de uses 19 technologies across their website including YouTube Embed, Cloudflare, Cookiebot, and more.
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Traffic & Audience
caseking.de receives approximately 1.2M monthly visitors and ranks #36,366 globally. The website has a bounce rate of 27% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 2:43 on the site.
The majority of caseking.de's traffic comes from undefined, undefined, .
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This page provides publicly available information about caseking.de. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit caseking.de directly at https://caseking.de.