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The 13-Week Cash Flow Obsession
How CashAnalytics dominates a niche with surgical precision
While most fintechs chase broad marketplaces, CashAnalytics has built a fortress on a single, unsexy metric: the 13-week cash flow forecast. They aren't selling software; they're selling the ability to survive the next quarter.
"Cash flow is the oxygen of business. Most companies wait until they're gasping. CashAnalytics puts them on a ventilator."
The Niche is the Moat
CashAnalytics doesn't try to be a general accounting platform. Their SEO strategy reveals a laser focus on the '13-week cash flow'—a specific tool used by CFOs in distress or high-growth mode. By owning the top 5 search results for terms like 'biws 13wk cash flow' and '13 week cash flow pdf', they capture high-intent traffic without paying for generic clicks. This isn't accidental; it's a calculated siege on a high-stakes problem.
The Efficiency Paradox
With 24 employees and $2.4M in revenue, the math is stark: roughly $100k in revenue per employee. For a SaaS company, this is relatively lean. It suggests a high-margin product with low service overhead, or a team that is deliberately small to maintain agility. They aren't burning VC cash on a bloated sales floor; they are a specialized unit solving a specific pain point for treasury and finance teams.
The leadership team composition tells the story of a product-led company. With two technical co-founders (Gareth Stenson and Chris Blake) at the helm alongside CEO Conor Deegan, the engineering foundation is solid. The presence of a Director of Information Security & Compliance (Vincenzo Rea) signals that they operate in the enterprise space where trust is non-negotiable.
- They own the '13-week cash flow' conversation online.
- They serve a high-stakes, high-value niche (CFOs/Treasurers).
- Their tech stack (Tailwind, Ant Design) prioritizes utility over flash.
- They are profitable (implied by revenue/employee ratio) without public funding.
The Anti-Unicorn Playbook
CashAnalytics proves you don't need millions of users to build a valuable business—just the right ones.
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Cash Flow Forecasting - Streamline Cash Forecasting | GTreasury
Streamline your financial planning with GTreasury's cash flow forecasting solution. Predict cash flows, improve accuracy, and make strategic decisions with confidence.
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About cashanalytics.com
Streamline your financial planning with GTreasury's cash flow forecasting solution. Predict cash flows, improve accuracy, and make strategic decisions with confidence.
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cashanalytics.com uses 23 technologies across their website including Vimeo, Google Fonts, Webflow, and more.
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cashanalytics.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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