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Cashlink: The Boring Infrastructure Powering Europe's Tokenized Future
How a German fintech is quietly building the rails for the $100B tokenized securities market
While crypto exchanges chase hype cycles, Cashlink is building something far more valuable: regulated infrastructure. This German fintech isn't betting on Bitcoin prices—it's betting that every traditional security will eventually become a token. And they might be right.
"They're not selling a product; they're selling a future where every bond, stock, and real estate share exists as a token on a blockchain."
The Infrastructure Play
Cashlink operates in the unsexy but critical layer of financial infrastructure. They provide the complete stack for tokenizing securities—from issuance to settlement to custody. Their value proposition is brutally simple: cut costs by 85% while meeting BaFin and MiFID II requirements. For German banks drowning in legacy systems, this is a lifeline, not a disruption.
The Traffic Paradox
Here's the contradiction: Cashlink generates only 2,032 monthly visits, yet commands $14.2M in revenue. This isn't a B2C startup—it's a B2B infrastructure provider where deals are closed through boardrooms, not blog posts. The 46% organic search traffic comes from specific, high-intent queries like 'kryptoverwahrlizenzen' (crypto custody licenses), indicating they're solving regulatory headaches, not chasing retail investors.
The keyword data reveals their strategic positioning. While 'tokenization' gets 31,140 monthly searches globally, Cashlink isn't competing for attention—they're capturing demand for compliance. Their top keywords aren't sexy; they're regulatory. This is a company that understands that in finance, trust is worth more than virality.
- Regulatory-first approach: Built for BaFin from day one, not as an afterthought
- End-to-end custody: Solves the hardest problem in tokenization—secure, regulated storage
- Bank-grade partnerships: Works with established financial institutions, not against them
- Cost arbitrage: 85% efficiency gains aren't marketing fluff—they're mathematical reality
The 2.5/5 Trustpilot rating with only 5 reviews tells a story: Cashlink isn't optimized for consumer satisfaction scores. They're optimized for institutional reliability. In traditional finance, 2.5 stars would be a crisis. For a B2B infrastructure provider, it's noise. What matters is whether Deutsche Bank trusts them with tokenized bonds—and the revenue suggests they do.
The Silent Winner of Tokenization
When every security becomes a token, Cashlink will own the plumbing. That's a $100B opportunity hiding in plain sight.
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Die führende Infrastruktur für den tokenbasierten Kapitalmarkt - Cashlink
Emission und Abwicklung von tokenbasierten Wertpapieren – mit bis zu 85% Einsparpotenzial entlang der Wertschöpfungskette.
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Reviews (2)
Just giving 3 stars as I liked the Idea…
Just giving 3 stars as I liked the Idea but could not really understand how they are doing that.
Fishy methods of collecting personal…
Fishy methods of collecting personal data - Acting as classical spammers, collect personal data and do not provide the information promised at the registration
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About cashlink.de
Emission und Abwicklung von tokenbasierten Wertpapieren – mit bis zu 85% Einsparpotenzial entlang der Wertschöpfungskette.
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cashlink.de uses 21 technologies across their website including HSTS, PHP, Ghost, WordPress, and more.
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cashlink.de receives approximately 2.0K monthly visitors and ranks #7,104,911 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:03 on the site.
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