casual.pm
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The Visual PM Tool That Stays in the Shadows
Casual.pm is a lean, visual project management tool thriving in a crowded market with minimal marketing.
In a market dominated by giants like Asana and Monday.com, Casual.pm is a quiet outlier. It’s a lean, visual project management tool built for clarity, not complexity, proving that you don’t need a massive team to serve a dedicated niche.
"Casual.pm isn’t trying to beat the giants; it’s thriving by serving users who want to see their workflow, not just manage it."
The Bootstrapped Reality
With only 8 employees and $0.6M in revenue, Casual.pm operates with extreme efficiency. This isn’t a VC-backed rocket ship; it’s a sustainable business built on a single founder, Nick Nikolaev, focusing on a product that solves a specific problem without bloat.
The SEO Contradiction
Traffic data reveals a fascinating story. 47% of visits come from organic search, yet the top keywords are a mix of brand misspellings ('causul') and unrelated queries like 'project proposal sample.' This suggests a product that retains users well (direct traffic is 34%) but struggles to capture new intent effectively.
The tech stack is pragmatic and modern—Tailwind CSS for styling, AWS CloudFront for delivery, and Mixpanel for analytics. It’s a setup that prioritizes speed and user experience over flashy features, mirroring the product’s philosophy.
- Visual-first workflow management: Seeing tasks as flowcharts, not lists.
- Extreme team efficiency: $75k revenue per employee.
- Niche dominance: Thrives by ignoring feature bloat.
- Global ambiguity: Traffic sources are undefined, hinting at a scattered but loyal user base.
The Quiet Giant in Visual PM
Casual.pm proves that a focused product can build a sustainable business without chasing hype or scale.
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Open Graph Image
https://s.casual.pm/facebook/casual-fb.png
Meta Tags
Visual and Simple Online Project Management Tool | Casual
Looking for a simple online project management tool? Casual.pm is the best tool for managing your projects as visual workflows online.
Casual — visual and simple online project management
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Casual
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About casual.pm
Looking for a simple online project management tool? Casual.pm is the best tool for managing your projects as visual workflows online.
Company Overview
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Technology Stack
casual.pm uses 14 technologies across their website including Vimeo, Google Fonts, HSTS, and more.
Video
Vimeo
Fonts
Google Fonts
Security
HSTS
CMS
Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Analytics & Marketing
Mixpanel, Google Tag Manager, Google Analytics
Traffic & Audience
casual.pm receives approximately 22.6K monthly visitors and ranks #1,249,508 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:23 on the site.
The majority of casual.pm's traffic comes from undefined, undefined, .
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This page provides publicly available information about casual.pm. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit casual.pm directly at https://casual.pm.