9:41
casual.pm
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casual.pm

14 technologies
VerifiedGrowingVisit22.6K/mo$1M814 Tech1 Leads
Deep Dive

The Visual PM Tool That Stays in the Shadows

Casual.pm is a lean, visual project management tool thriving in a crowded market with minimal marketing.

In a market dominated by giants like Asana and Monday.com, Casual.pm is a quiet outlier. It’s a lean, visual project management tool built for clarity, not complexity, proving that you don’t need a massive team to serve a dedicated niche.

$0.6M
Annual Revenue
22.6K
Monthly Visits
8
Employees
47%
Organic Traffic

"Casual.pm isn’t trying to beat the giants; it’s thriving by serving users who want to see their workflow, not just manage it."

The Bootstrapped Reality

With only 8 employees and $0.6M in revenue, Casual.pm operates with extreme efficiency. This isn’t a VC-backed rocket ship; it’s a sustainable business built on a single founder, Nick Nikolaev, focusing on a product that solves a specific problem without bloat.

The SEO Contradiction

Traffic data reveals a fascinating story. 47% of visits come from organic search, yet the top keywords are a mix of brand misspellings ('causul') and unrelated queries like 'project proposal sample.' This suggests a product that retains users well (direct traffic is 34%) but struggles to capture new intent effectively.

The tech stack is pragmatic and modern—Tailwind CSS for styling, AWS CloudFront for delivery, and Mixpanel for analytics. It’s a setup that prioritizes speed and user experience over flashy features, mirroring the product’s philosophy.

  • Visual-first workflow management: Seeing tasks as flowcharts, not lists.
  • Extreme team efficiency: $75k revenue per employee.
  • Niche dominance: Thrives by ignoring feature bloat.
  • Global ambiguity: Traffic sources are undefined, hinting at a scattered but loyal user base.
No massive marketing budget
Pure visual clarity
No enterprise-grade integrations
Low overhead, high focus
No viral growth engine
A product that speaks for itself

The Quiet Giant in Visual PM

Casual.pm proves that a focused product can build a sustainable business without chasing hype or scale.

What tech stack does Casual use?

21 detected
Video1
Security1
Performance1
Web Standards1
JavaScript Libraries1
Tracking & Analytics7
G
Google Tag Manager
M
Mixpanel
G
Google APIs
A
Amazon CloudFront
G
Google Tag Manager
G
Google Static
G
Google Analytics

How much traffic does Casual get?

Traffic & Engagement

22.6K
Monthly Visits
1.7
Pages/Visit
0:23
Avg. Duration
38%
Bounce Rate
Monthly Traffic Trend-21%
28.5K
Oct 2025
Oct
18.7K
Nov 2025
Nov
22.6K
Dec 2025
Dec

Traffic Sources

Search
47%
Direct
34%
Social
5%
Referrals
13%
Email
0%
Paid
1%

Where is Casual's audience located?

🌍19.9%
🌍12.0%
🌍9.1%
🌍7.9%
🌍5.8%

What keywords does Casual rank for?

5 keywords
1causul240 vol
2project proposal sample1.1K vol$1.48
3oroject proposal template200 vol
4template word proposal pengajuan proyek170 vol
5creative brief nike120 vol

How is Casual's SEO?

Open Graph Image

OG Image preview
og:image

https://s.casual.pm/facebook/casual-fb.png

Meta Tags

title57 chars

Visual and Simple Online Project Management Tool | Casual

description134 chars

Looking for a simple online project management tool? Casual.pm is the best tool for managing your projects as visual workflows online.

og:title

Casual — visual and simple online project management

languageEN

H1 Tags

h1Visual Project and Process Management
h1The Most Intuitive Project Management Tool

Who works at Casual?

Loading leads...

What do customers think of Casual?

Casual

Casual

0.0
0 reviews

Categories

Software Company#undefinedWeb Collaboration Platform#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
Kyiv, UA

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Casual

What is Casual's Revenue?
Casual generates approximately $1M in annual revenue. With 8 employees, that's $70,000 per employee.
What does Casual do?
Looking for a simple online project management tool? Casual.pm is the best tool for managing your projects as visual workflows online.
What technologies does Casual use?
Casual uses 14 technologies across their website including Video, Fonts, Security. Key technologies include Vimeo, Google Fonts, HSTS.
Who are Casual's competitors?
Casual's main competitors include Basecamp, Mango Technologies, Wrike, TeamGantt, Teamwork.com. These companies operate in similar markets and compete for the same customer base.
What do customers think of Casual?
Casual has a Trustpilot score of 0.0 out of 5 (0 stars).

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How to contact Casual?

Social Profiles

Contact Information

What are Casual's key pages?

Export casual.pm Data

Download the complete tech stack, analytics, leads, and company data for casual.pm in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About casual.pm

Looking for a simple online project management tool? Casual.pm is the best tool for managing your projects as visual workflows online.

Company Overview

casual.pm
Website
business_and_consumer_services
Industry
#1,249,508
Global Rank
22.6K
Monthly Visitors
14
Technologies
1+
Employees

casual.pm Social Media

Contact casual.pm

Technology Stack

casual.pm uses 14 technologies across their website including Vimeo, Google Fonts, HSTS, and more.

Video

Vimeo

Fonts

Google Fonts

Security

HSTS

CMS

Webflow

Cloud & Hosting

AWS CloudFront, Cloudflare

Analytics & Marketing

Mixpanel, Google Tag Manager, Google Analytics

Traffic & Audience

22.6K
Monthly Visits
38%
Bounce Rate
1.7
Pages/Visit
0:23
Avg. Duration

casual.pm receives approximately 22.6K monthly visitors and ranks #1,249,508 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:23 on the site.

The majority of casual.pm's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is casual.pm?
Looking for a simple online project management tool? Casual.pm is the best tool for managing your projects as visual workflows online.
How much does casual.pm cost?
You can view casual.pm's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does casual.pm use?
casual.pm uses 14 technologies including Vimeo, Google Fonts, and 8 more. View the full tech stack analysis above.
What are casual.pm's social media accounts?
casual.pm is active on twitter, facebook. You can find links to all their social media profiles in the social section above.
How popular is casual.pm?
casual.pm receives approximately 22.6K monthly visitors and ranks #1,249,508 globally. Traffic is growing by 20.9% month-over-month.

Related Searches

casual.pm pricingcasual.pm reviewscasual.pm alternativescasual.pm logincasual.pm careerswhat is casual.pmcasual.pm tech stackcasual.pm contactcasual.pm vs competitorscasual.pm featureshow to use casual.pmcasual.pm integrations

This page provides publicly available information about casual.pm. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit casual.pm directly at https://casual.pm.