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CBX: The NYC Design Agency That Doesn't Chase Traffic
How a boutique agency built a $40M empire on brand strategy, not SEO clicks
In an industry obsessed with viral traffic, CBX operates in the opposite direction. With just 3,576 monthly visits, this NYC and Minneapolis agency has quietly built a $39.8M revenue powerhouse by focusing on brand strategy and design for major CPG and retail brands.
"The most successful agencies don't optimize for clicks—they optimize for client outcomes. CBX proves this daily."
The Client-First Model
With 149 employees generating $39.8M in revenue, CBX achieves an impressive $267K revenue per employee—well above industry averages. This efficiency isn't accidental; it's the result of a focused service offering: brand positioning, architecture, naming, and identity design. The 47% direct traffic share reveals a critical truth: their clients find them through referrals and repeat business, not through SEO gaming.
The Anti-Growth Strategy
While competitors chase broad keywords, CBX dominates ultra-specific searches. Their top organic keyword 'cbx' gets 28,860 monthly searches—likely brand traffic from existing clients. More telling: 'cbx agency' (130 searches) and 'cbx white labelling' (70 searches) reveal their niche positioning. They're not trying to be everything to everyone; they're the go-to for white-label brand strategy.
The tech stack tells a story of pragmatism, not trend-chasing. jQuery and Bootstrap sit alongside modern Tailwind CSS, revealing a team that prioritizes function over flash. The inclusion of Hotjar and Google Ads shows they track what matters for client work, not vanity metrics. Their social presence is deliberately minimal—Twitter, LinkedIn, Instagram—each serving a specific purpose in their client acquisition funnel.
- Revenue per employee: $267K (elite tier for agencies)
- Direct traffic dominance (47%) signals strong referral network
- Ultra-niche keywords (70-130 monthly searches) = high-value clients
- Multi-city presence (NYC + Minneapolis) without over-expansion
The Quiet Giant Strategy
CBX proves that in B2B services, depth beats breadth every time. Their $40M revenue on minimal traffic is a masterclass in building a business that clients seek out, not algorithms.
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CBX - NYC & Minneapolis, Brand Strategy & Design Agency
CBX is a brand strategy & design agency; brand positioning, purpose & meaning, architecture, naming, identity design, packaging design, innovation
CBX | A Brand Strategy, Design & Experience Agency
We Create Brand eXperiences; brand strategy, purpose & meaning, brand architecture, naming, identity design, packaging design, innovation, experience design
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About cbx.com
CBX is a brand strategy & design agency; brand positioning, purpose & meaning, architecture, naming, identity design, packaging design, innovation
Company Overview
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Technology Stack
cbx.com uses 16 technologies across their website including Vimeo, Font Awesome, PHP, and more.
Video
Vimeo
Fonts
Font Awesome
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PHP
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WordPress
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Traffic & Audience
cbx.com receives approximately 3.6K monthly visitors and ranks #4,922,873 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:21 on the site.
The majority of cbx.com's traffic comes from .
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