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Moeve: The Rebrand That’s Betting Everything on Green
Why a century-old oil giant is pivoting its entire digital identity to become a mobility platform.
Cepsa, the Spanish energy behemoth, didn't just change its name to Moeve; it fundamentally changed its URL strategy. The corporate portal cepsa.com is now a digital museum of a legacy energy company, while the real action happens at moeveglobal.com—a deliberate severance from the 'oil' stigma. This isn't a refresh; it's a survival tactic in the face of European decarbonization mandates.
"They are trading the stability of legacy energy for the volatility of the mobility market—and their SEO strategy is the first casualty."
The SEO Identity Crisis
The data reveals a fractured digital identity. While 'moeve' generates 16.8K monthly searches, the old brand 'cepsa' still pulls 7.7K. The corporate portal cepsa.com ranks for 770 monthly searches for 'cepsa empleo' (jobs), acting primarily as a recruitment funnel rather than a brand showcase. The traffic is concentrated in undefined regions (likely Spain), suggesting the global rebrand hasn't fully penetrated international search behavior yet.
The B2B Fortress
Moeve isn't chasing Gen Z on TikTok for direct sales; they are building a B2B ecosystem. With 47% organic search traffic and a tech stack built on Tailwind CSS and PWA capabilities, the site is optimized for heavy industrial partners and job seekers. Their social presence—spanning LinkedIn to TikTok—is a branding play, but the corporate portal remains a utilitarian tool for investors and enterprise clients.
The company’s revenue ($2820.5M) and employee count (8,223) indicate a massive operational scale that a simple website cannot fully reflect. However, the Trustpilot rating of 1.8/5 from 33 reviews signals a disconnect between corporate ambition and customer sentiment. For a company pivoting to 'mobility,' user experience is currently a weak point.
- Strategic Rebrand: 'Moeve' is the future; 'Cepsa' is the past being managed.
- Traffic Stagnation: 57K monthly visits is low for a $2.8B revenue entity, indicating a closed B2B ecosystem.
- Tech Stack: Modern frontend (Tailwind, Swiper) but relies on legacy jQuery, suggesting a hybrid codebase in transition.
The Pivot is Digital First
Moeve is betting that its web presence will redefine it as a tech-mobility player, not just an oil refiner.
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Open Graph Image
http://www.moeveglobal.com/recursos_corporativo/images/Moe-OG.jpg
Meta Tags
Moeve, formerly Cepsa | Corporate Portal
We want to guarantee the energy of today while working ambitiously to transform the energy and mobility of tomorrow.
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CEPSA Corporate
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Reviews (20)
La atención del personal y su eficacia
La atención del personal y su eficacia, las ganas de agradar, la educación y el respeto, su simpatía y buen hacer, da gusto llegar a una estación de servicio con tantas y tan buenas virtudes y cualidades. Fdo: José Maria Larrouy
Quisiera agradecer el buen trato
Quisiera agradecer el buen trato, y el buen hacer de los trabajadores de CEPSA ( Estacion en los Canapes- Aviles-Asturias). Da gusto tratar con ellos. Llevo muchos años utilizando sus instalaciones y asi seguiré. Muchas gracias por todo
Buen servicio muy amables
Buen servicio muy amables. Llame por teléfono y en menos de 24 horas tenía la bombona en casa. Telefonista muy agradable.
Voy a decirlo de forma objetiva.
Voy a decirlo de forma objetiva. Mi madre estaba sola en casa, el repartidor de la bombona estaba fuera, en la puerta de casa. Mi madre confió en él y dejó la puerta abierta, y fue a buscar cambio a otra sala. Cuando volvió, el repartidor estaba DENTRO de la casa. Después de que se fue, ni mi madre ni yo, conseguimos encontrar un medicamento de mi madre, valorado en 30€. Y seguimos sin encontrarlo. Llamamos a la empresa, y hablamos con ellos. Dijeron que nos llamarían con una respuesta sobre el tema. No han llamado siquiera. Muy mal.
Servicio a Domicilio,NEFACTO.
El servicio a domicilio,con muuuuucho retraso.cuando se hace un pedido,es de entender que se necesita reponer la bombona.y se lo pasan por el arco del triunfo.Son unos INCONPETENTE........
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About cepsa.com
We want to guarantee the energy of today while working ambitiously to transform the energy and mobility of tomorrow.
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cepsa.com Social Media
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Technology Stack
cepsa.com uses 15 technologies across their website including Leaflet, YouTube Embed, HSTS, reCAPTCHA, and more.
Maps
Leaflet
Video
YouTube Embed
Security
HSTS, reCAPTCHA
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards, PWA
Traffic & Audience
cepsa.com receives approximately 57.6K monthly visitors and ranks #497,248 globally. The website has a bounce rate of 41% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 1:32 on the site.
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This page provides publicly available information about cepsa.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit cepsa.com directly at https://cepsa.com.