Moeve isn't just a website; it's a 6,871-employee, $3.8B revenue fossil fuel giant trying to wear a sustainable tech startup's clothes. The domain name change from Cepsa to Moeve is a desperate attempt to pivot from oil to mobility, but the data tells a story of a legacy giant struggling to shed its skin.

"Rebranding from Cepsa to Moeve is like putting a spoiler on a tractor—it doesn't change the engine, but it signals a desperate desire to go fast."

The social media strategy reveals a split personality. They maintain a TikTok account (@moeveglobal) while also running a Facebook page (@MoeveES). This suggests they're trying to capture both Gen Z mobility users and traditional energy consumers. The YouTube embed structure with 'rel=0&controls=2&showinfo=0' indicates they're controlling the narrative tightly—no distractions, no related videos, just pure corporate messaging.

• Revenue Reality Check: $3.87B is impressive, but it's legacy energy money, not tech growth capital
• Search Dependency: 38% direct traffic suggests strong brand recall, but 'Cepsa' searches still dominate
• Backlink Baggage: 676K backlinks carry the weight of a decade of oil industry associations
• Employee Portal Priority: 'Moeve portal del empleado' ranking shows internal systems > external innovation