cer.bo
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Cerbo: The Unsung EHR Giant
How a 58-person team quietly serves 7,519 monthly healthcare visits.
In a market dominated by billion-dollar giants, Cerbo is executing a silent takeover of the independent practice space. With just 58 employees and a laser focus on 'all-in-one' functionality, they are proving that agility beats scale in modern healthcare software.
"Cerbo isn't chasing the Fortune 500; they are building the operating system for the independent medical practice."
The Founder's Perspective
Led by CEO Jonathan Dunn and co-founders Slayde Hawkins Dappen and Ben Dappen, Cerbo operates with a lean, product-led mindset. Their team structure suggests a high ratio of engineering to operations, prioritizing product stability over aggressive sales expansion. This is a company built by builders, not just salespeople.
The Traffic Paradox
Cerbo's traffic profile is a masterclass in brand strength. With 44% organic search and 40% direct traffic, nearly 85% of their visitors aren't accidental clicks—they are searching for 'Cerbo' specifically. This indicates high retention and a user base that views the software as essential infrastructure rather than a commodity tool.
Their tech stack reveals a pragmatic approach. They leverage jQuery and Bootstrap alongside modern AWS infrastructure and Cloudflare. It's not the flashiest stack, but it's battle-tested, ensuring reliability for practices that cannot afford downtime. This stability is their selling point.
- Dominant brand recall: 'Cerbo' generates 990 monthly searches, outpacing specific feature queries.
- Niche dominance: They compete against massive keywords like 'practice better' (25.6K volume) and 'tebra' (15.3K volume) without diluting their core identity.
- Vertical depth: With 44% organic traffic, they own the healthcare conversation, not just the software listing.
The Silent Aggregator
Cerbo is the quiet choice for practices that value workflow over hype. For investors, this is a stable, high-margin niche player that is likely flying under the radar of public market scrutiny.
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Comprehensive EHR Solutions for Modern Practices | Cerbo
Discover our all-in-one EHR solutions tailored to streamline healthcare practices. Experience a seamless integration of care with Cerbo EHR.
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About cer.bo
Discover our all-in-one EHR solutions tailored to streamline healthcare practices. Experience a seamless integration of care with Cerbo EHR.
Company Overview
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Technology Stack
cer.bo uses 17 technologies across their website including Google Fonts, HSTS, Webflow, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
cer.bo receives approximately 7.5K monthly visitors and ranks #2,890,795 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:19 on the site.
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