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Ceribell: The 60-Second Brain Monitor
How a point-of-care EEG startup turned ICU neurology into a $142M revenue engine
In the high-stakes world of ICU neurology, timing is everything. Ceribell didn't just build another EEG device—they built a 60-second seizure detection system that fits in a pocket, fundamentally rewriting the playbook for how hospitals monitor brain activity at the bedside.
"Ceribell didn't compete with traditional EEG—they made it obsolete for emergency triage."
The Silent ICU Crisis
Every year, 1 in 100 patients in the US develops non-convulsive seizures in the ICU—often missed for hours because traditional EEG requires a 2-hour setup by a neurologist. Ceribell's solution? A single-use, disposable headband with 10 electrodes that connects to a portable analyzer, delivering diagnostic-quality results in under a minute. This isn't incremental improvement; it's a paradigm shift that turns neurologists from gatekeepers into consultants.
The 60% Organic Power Play
With 48% direct traffic and 45% organic search, Ceribell's acquisition engine runs on brand equity and clinical validation, not paid ads. When your top keyword is literally your own name (1,580 monthly searches), you've achieved what most medical device companies dream of: becoming the category verb. The real story? Their second most-searched term reveals the pain point they're solving: '60 days in ICU no insurance cost'—patients and families seeking answers when traditional EEG is too slow or unavailable.
What makes Ceribell's $142M revenue particularly impressive is the market they cracked: emergency departments and ICUs that previously couldn't afford 24/7 EEG coverage. By reducing setup time from 2 hours to 60 seconds and eliminating the need for a neurologist on-site, they've turned a luxury diagnostic into a standard of care. The company's 406 employees aren't just selling hardware—they're building an entire ecosystem of single-use disposables that create recurring revenue streams.
- Point-of-care EEG in 60 seconds vs. traditional 2-hour setup
- Disposable headband design eliminates cross-contamination risk
- Single-sign-on integration for hospital EMR systems
- 10-electrode system meets American Clinical Neurophysiology Society standards
The $142M Question: Is This the Future of Neurology?
Ceribell's model proves that in medical devices, the winning strategy isn't always about being better—it's about being faster, simpler, and accessible when traditional care fails. With $138M in funding and a clear path to profitability, they've turned a niche neurological tool into a hospital standard. The real test? Scaling beyond the undefined region that currently drives 95.7% of their traffic.
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Triage and continuously monitor hospital patients at risk for seizures in minutes with Ceribell's point-of-care EEG solution. Learn more.
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About ceribell.com
Triage and continuously monitor hospital patients at risk for seizures in minutes with Ceribell's point-of-care EEG solution. Learn more.
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ceribell.com uses 14 technologies across their website including Vimeo, Google Fonts, PHP, and more.
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ceribell.com receives approximately 29.8K monthly visitors and ranks #915,459 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 2:45 on the site.
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