In the fragmented $20B+ insurance compliance market, CertFocus isn't shouting—it's executing. With 104 employees and $13.5M in revenue, this isn't a startup chasing hype; it's a mature SaaS player building a fortress around the boring, essential workflow of certificate of insurance tracking.

"Their traffic is low, but their revenue is high. This is the classic profile of a B2B platform solving a mission-critical problem for a niche, high-value audience."

The technology stack reveals a pragmatic, no-nonsense approach. jQuery and Bootstrap suggest a mature codebase optimized for stability over flashy rewrites. The use of D3.js and Chart.js hints at robust dashboarding capabilities—essential for tracking compliance across hundreds of vendors. They aren't chasing the latest React hype; they're shipping reliable software to an industry that values uptime over aesthetics.

• High Barrier to Entry: The 104-person team suggests deep institutional knowledge and sales cycles that favor incumbents.
• Niche Dominance: They own a specific vertical (Construction/Finance) where compliance is non-negotiable.
• Revenue over Traffic: Proof that a massive web footprint isn't required for a $13.5M business.