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Chemtrade Logistics: The Industrial Chemicals Backend
A $191M revenue company powering North American industry with invisible infrastructure
In the sprawling ecosystem of industrial chemicals, Chemtrade Logistics operates as the essential backend—providing the critical materials that make everything from water treatment to mining possible. With 1,364 employees and $191M in revenue, they're not a household name, but they're the infrastructure behind the infrastructure.
"Chemtrade doesn't sell chemicals—they sell reliability. Their real product is supply chain certainty in an industry where downtime costs millions."
The Invisible Backbone
Chemtrade's business model reveals a classic B2B playbook: dominate niche industrial markets where customer relationships are sticky and technical barriers are high. Their top search terms—'chemtrade careers' and Quebec-specific chemical queries—show a company deeply embedded in regional industrial ecosystems rather than chasing mass-market visibility.
The SEO Reality Check
With only 12,281 monthly visits and a global rank of #2,064,177, Chemtrade's digital footprint is modest. Yet this isn't a weakness—it's a sign of a traditional B2B model where relationships drive revenue, not website traffic. The 50% organic search traffic suggests they're optimizing for high-intent industrial queries rather than broad visibility.
The tech stack tells a story of pragmatic modernization: jQuery and Bootstrap (legacy reliability) alongside Tailwind CSS and modern analytics. They're not chasing bleeding-edge tech, but they're not stuck in 2010 either. The presence of Ant Design suggests they're building internal tools that matter more than flashy public-facing features.
- Revenue concentration in North America (implied by regional search terms)
- Heavy reliance on direct traffic (39%)—indicating established B2B relationships
- French-language keyword dominance suggests strong Quebec market presence
- CEO Scott Rook leads a team with specialized roles like VP Tax—indicating complex compliance needs
The B2B Infrastructure Play
Chemtrade proves that in industrial chemicals, digital presence matters less than operational excellence and regional relationships. For investors and founders, it's a reminder that some of the most valuable businesses remain invisible to the average web user.
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Home - Chemtrade Logistics Inc.
Chemtrade provides industrial chemicals and services to customers in North America and around the world.
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About chemtradelogistics.com
Chemtrade provides industrial chemicals and services to customers in North America and around the world.
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Technology Stack
chemtradelogistics.com uses 19 technologies across their website including YouTube Embed, HSTS, reCAPTCHA, PHP, and more.
Video
YouTube Embed
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HSTS, reCAPTCHA
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PHP
CMS
WordPress
CDN
cdnjs
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Cloudflare
Traffic & Audience
chemtradelogistics.com receives approximately 12.3K monthly visitors and ranks #2,064,177 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:13 on the site.
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