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CHIRLA: Scaling Immigrant Rights
How a $27M non-profit outmaneuvers bureaucracy with tech and grassroots power.
In the chaotic landscape of immigrant rights, CHIRLA isn't just playing defense; they are engineering a $27M revenue machine designed to dismantle systemic barriers. They've turned the act of 'community organizing' into a scalable, data-driven operation that punches far above its weight class.
"CHIRLA proves that in the fight for human rights, the most potent weapon isn't just passion—it's operational scale."
The Traffic Moat
While most non-profits struggle for visibility, CHIRLA commands over 20,000 monthly visits with a staggering 52% coming from organic search. This isn't accidental; it's the result of becoming the definitive authority on immigration law. When users search for 'highly-ranked charities that support immigrants in the LA area,' CHIRLA is the answer. They own the intent.
The Multi-Generational Stack
They aren't just broadcasting—they are listening. With a footprint on TikTok, LinkedIn, and Instagram, CHIRLA has mastered the art of multi-channel engagement. They speak to the policy-maker on LinkedIn and the young activist on TikTok simultaneously, creating a unified front that drives both policy change and grassroots mobilization.
- Tech Stack Agility: Utilizing Tailwind CSS and Bootstrap, their web presence is fast, accessible, and mobile-first—critical for the communities they serve.
- Strategic Geography: While data flags 'undefined' traffic, the brand equity is laser-focused on 'CHIRLA Los Angeles,' dominating the SoCal non-profit sector.
- Operational Depth: With directors spanning Community Education, IT, and National Policy, they have institutionalized the infrastructure to scale impact beyond local borders.
The Verdict: A Model for Modern Advocacy
For founders and investors, CHIRLA is a masterclass in 'Mission-Driven Growth.' They demonstrate that you don't need venture capital to scale; you need a relentless focus on core competency and the infrastructure to support the demand.
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CHIRLA - The Coalition for Humane Immigrant Rights
The Coalition for Humane Immigrant Rights (CHIRLA) was founded in 1986. CHIRLA is a California leader with national impact made of diverse immigrant families and individuals who act as agents of social change to achieve a world with freedom of mobility, full human rights, and true participatory democracy. CHIRLA’s mission is to chieve a just society fully inclusive of immigrants.
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About chirla.org
The Coalition for Humane Immigrant Rights (CHIRLA) was founded in 1986. CHIRLA is a California leader with national impact made of diverse immigrant families and individuals who act as agents of social change to achieve a world with freedom of mobility, full human rights, and true participatory democracy. CHIRLA’s mission is to chieve a just society fully inclusive of immigrants.
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chirla.org uses 18 technologies across their website including Vimeo, YouTube Embed, Font Awesome, Google Fonts, PHP, and more.
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chirla.org receives approximately 20.9K monthly visitors and ranks #1,404,285 globally. The website has a bounce rate of 61% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:28 on the site.
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