The domain chordiant.com doesn't host a startup; it hosts a ghost. It redirects to Pega.com, the enterprise transformation giant. This isn't a technical glitch—it's a strategic relic. We're looking at the digital footprint of a $1.7B acquisition that has been fully digested, leaving only a domain redirect and a question: what happens to a brand's identity after the M&A dust settles?

"Chordiant.com is the digital tombstone of a 2010 acquisition. The technology lives on, but the brand is purely historical."

For founders and investors, chordiant.com is a case study in brand sunsetting. Pega didn't just buy the technology; they bought the customer base and the IP. By keeping the domain alive as a redirect, they ensure that legacy backlinks, bookmarks, and search queries for 'Chordiant' still land on Pega's modern marketing funnel. It’s a low-cost, high-efficiency SEO strategy that preserves every ounce of value from the original acquisition.

• Legacy Redirect Strategy: The domain functions solely as a traffic funnel to Pega.com.
• Modern Underpinnings: The site uses current frontend frameworks (Tailwind, Ant Design) despite its static nature.
• Data Anomalies: Public data aggregators list outdated figures ($0.6M revenue, 8 employees), highlighting the difficulty of tracking post-acquisition entities.
• Brand Equity Preservation: Pega maintains the domain to capture residual search volume and direct traffic from the Chordiant era.