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chubb.com
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chubb.com

12 technologies
VerifiedVisit2.2M/mo$16.0B52.0K12 Tech25 Leads
Deep Dive

Chubb.com: The Insurance Giant's Digital Fortress

How a 2,160,000 monthly visit domain dominates insurance through brand dominance and direct traffic.

In the cutthroat world of insurance, Chubb doesn't play the SEO game—it owns the board. With 2.16 million monthly visitors and a staggering 51% direct traffic share, their digital strategy isn't about discovery; it's about dominance.

2.16M
Monthly Visits
51%
Direct Traffic
41%
Organic Search
#22,854
Global Rank

"Chubb's website isn't a customer acquisition funnel—it's a destination. When 51% of traffic types 'chubb.com' directly, you're not marketing; you're commanding."

The Trust Paradox

With 52,004 employees and $16B in revenue, Chubb operates at a scale where brand equity translates directly to URL authority. Their 2.3M backlinks aren't earned through content marketing tricks—they're the byproduct of being the default choice for commercial insurance. The 4.1/5 Trustpilot rating from 1,841 reviews confirms this: in insurance, trust isn't built through SEO; it's inherited through legacy.

The Keyword Strategy They Don't Need

While competitors fight for 'insurance quotes,' Chubb owns the high-intent, branded space. Their top keywords reveal a fascinating pattern: 'chubb' (80K volume), 'chubb insurance' (17K), and 'chubb careers' (4.8K). This isn't a company chasing generic leads—it's a brand where customers search for them by name. The 46.5% 'undefined' country traffic suggests their global reach transcends geographic targeting.

Their tech stack reveals a pragmatic, no-nonsense approach. jQuery, Bootstrap, and Google Analytics aren't bleeding-edge, but they're battle-tested. Chubb isn't innovating for innovation's sake; they're optimizing for reliability. The use of Tailwind CSS and Owl Carousel shows they're modernizing without disrupting the core experience—a lesson for founders chasing shiny objects over stability.

  • Direct traffic dominance (51%) signals unassailable brand equity
  • 2.3M backlinks achieved through legacy, not link-building campaigns
  • Top search term is literally their brand name (80K monthly searches)
  • 46.5% traffic from undefined regions shows global brand recognition
No flashy AI chatbots or gamified UX
Unbreakable brand trust translates to direct URL traffic
Tech stack is conservative, not cutting-edge
Enterprise-grade reliability over experimental features
No viral marketing or social media growth hacks
Global scale without geographic dependency

The Unsexy Truth About Digital Dominance

Chubb proves that in high-stakes industries, brand legacy beats growth hacking every time.

What tech stack does Chubb use?

17 detected
Privacy & Consent1
Web Standards1
UI Libraries1
JavaScript Libraries2
Tracking & Analytics5
G
Google Tag Manager
G
Google Tag Manager
G
Google Tag Manager
G
Google AdSense
G
Google Analytics

How much traffic does Chubb get?

Traffic & Engagement

2.0M
Monthly Visits
-6.8%
4.1
Pages/Visit
8:42
Avg. Duration
47%
Bounce Rate
Monthly Traffic Trend-24%
2.7M
Oct 2025
Oct
2.2M
Nov 2025
Nov
2.0M
Dec 2025
Dec

Rankings

#26,861
Global Rank
#16,403
United States Rank
Insurance
Category

Backlinks & Authority

2.3M
Backlinks
28.4K
Ref. Domains
63
Authority Score
Low
Penalty Risk
Backlinks Trend-87%
17.6M
Jul 2025
Jul
4.9M
Aug 2025
Aug
2.5M
Sep 2025
Sep
2.2M
Oct 2025
Oct
2.4M
Nov 2025
Nov
2.3M
Dec 2025
Dec

Search Traffic

Organic
1.5M
Paid
34.1K

Top Organic Keywords

#1chubb
60,500 vol14.7%
#1chubb insurance
40,500 vol9.8%
#1chubb agent login
12,100 vol2.9%
#1chubbs
9,900 vol2.4%
#5home insurance
201,000 vol2.1%

Where is Chubb's audience located?

🇺🇸United States31.5%
🇹🇼Tw10.5%
🇰🇷South Korea6.3%
🇹🇭Thailand5.6%
🇯🇵Japan5.3%

Device Distribution

Desktop45.4%
Mobile54.6%

What keywords does Chubb rank for?

5 keywords
1chubb80.4K vol$1.89
2employment practices liability insurance88.6K vol$5.73
3chubb insurance17.6K vol$7.85
4chubb careers4.8K vol$0.91
5라이나손해보험1.9K vol

How is Chubb's SEO?

Meta Tags

title40 chars

Business & Personal Insurance | Chubb UK

description186 chars

Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients.

languageEN

H1 Tags

h1Helping protect what matters most.

What is Chubb's revenue?

$16.0B
Annual Revenue
52,004
4%
Employees
$308K
Revenue/Employee
New York, United States
Headquarters

Who works at Chubb?

Loading leads...

What do customers think of Chubb?

Chubb (European Region)

Chubb (European Region)

4.1
1,841 reviews
✓ Claimed

Categories

Insurance Company#107

Activity & Engagement

Reply Rate
91.22807017543859%
Avg. Reply Time
1.0 days
Claimed Date
4/10/2025

Contact Information

Address:
GB

Reviews (20)

Filter by rating:
customer
1/19/2026
🇬🇧 United Kingdom1 reviewsAFSv2Verified
Experience date: 1/13/2026
Quick response

They response me quickly and solved my issue responsively.

Company Response1/19/2026

Thank you for taking the time to leave a review! We're really happy to hear you had a positive experience. The Chubb CX Team

Kaydz Anderson
1/18/2026
🇬🇧 United Kingdom3 reviewsAFSv2Verified
Experience date: 1/13/2026
Very helpful

Very helpful

Company Response1/19/2026

Thank you for taking the time to leave a review! We're really happy to hear you had a positive experience. The Chubb CX Team

Fran.N
1/18/2026
🇬🇧 United Kingdom1 reviewsAFSv2Verified
Experience date: 1/13/2026
Good customer service.

Good customer service. Informed of what to expect and updates given. Due to the stressful incident, the excellent staff rapport had been helpful.

Company Response1/19/2026

Thank you for taking the time to leave a review! We're really happy to hear you had a positive experience. The Chubb CX Team

Qais awan
1/16/2026
🇬🇧 United Kingdom2 reviewsAFSv2Verified
Experience date: 1/13/2026
Good experience very cooperative

Good experience very cooperative

Company Response1/16/2026

Thank you for taking the time to leave a review! We're really happy to hear you had a positive experience. The Chubb CX Team

customer
1/16/2026
🇬🇧 United Kingdom2 reviewsAFSv2Verified
Experience date: 1/13/2026
Very good i like it they have give me…

Very good i like it they have give me quick response thank you so much

Company Response1/16/2026

Thank you for taking the time to leave a review! We're really happy to hear you had a positive experience. The Chubb CX Team

Frequently Asked Questions about Chubb

What is Chubb's Revenue?
Chubb generates approximately $16.0B in annual revenue. With 52,004 employees, that's $308,000 per employee.
What does Chubb do?
Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients.
How fast is Chubb growing?
Chubb has declined by 6.8% in the last 6 months according to traffic data. employee count has changed by 4% year over year.
How do people interact with Chubb?
When visiting Chubb, visitors view an average of 4.1 pages per visit, and spend around 8:42 on the site, and the bounce rate is 46.8%.
How do people find Chubb?
460.8K people (23%) visit Chubb directly. 1.5M (75%) find them through organic search. 34.1K (2%) come through paid advertising.
Who uses Chubb?
Chubb's top market is United States with 634.0K visitors (31.5%). Taiwan is 2nd with 211.1K (10.5%). South Korea is 3rd with 127.6K (6.3%).
What technologies does Chubb use?
Chubb uses 12 technologies across their website including Fonts, Privacy & Consent, Analytics & Marketing. Key technologies include Font Awesome, OneTrust, Google Tag Manager, Google Analytics.
Who are Chubb's competitors?
Chubb's main competitors include State Farm, Henry, ZURICH, Pure. These companies operate in similar markets and compete for the same customer base.
What do customers think of Chubb?
Chubb has a Trustpilot score of 4.1 out of 5 (4 stars) based on 1,841 customer reviews.

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About chubb.com

Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients.

Company Overview

chubb.com
Website
finance
Industry
#22,854
Global Rank
2.2M
Monthly Visitors
12
Technologies
25+
Employees

Contact chubb.com

Technology Stack

chubb.com uses 12 technologies across their website including Font Awesome, OneTrust, Google Tag Manager, Google Analytics, and more.

Fonts

Font Awesome

Privacy & Consent

OneTrust

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading, Priority Hints

Web Standards

Twitter Cards

UI Libraries

DaisyUI

Traffic & Audience

2.2M
Monthly Visits
37%
Bounce Rate
4.5
Pages/Visit
4:36
Avg. Duration

chubb.com receives approximately 2.2M monthly visitors and ranks #22,854 globally. The website has a bounce rate of 37% with visitors viewing an average of 4.5 pages per visit. Users spend an average of 4:36 on the site.

The majority of chubb.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is chubb.com?
Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients.
What technologies does chubb.com use?
chubb.com uses 12 technologies including Font Awesome, OneTrust, and 6 more. View the full tech stack analysis above.
How do I contact chubb.com?
You can contact chubb.com through their contact page.
What are chubb.com's social media accounts?
chubb.com is active on twitter, facebook, linkedin. You can find links to all their social media profiles in the social section above.
How popular is chubb.com?
chubb.com receives approximately 2.2M monthly visitors and ranks #22,854 globally.

Related Searches

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This page provides publicly available information about chubb.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit chubb.com directly at https://chubb.com.