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circlek.com
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circlek.com

15 technologies
VerifiedGrowingVisit3.8M/mo$17.3B54.5K15 Tech25 Leads
Deep Dive

Circle K: The Gas Station Giant Reimagining Convenience

How a 70-year-old brand is quietly building a digital-first future with 3.8M monthly visitors.

Circle K isn't just a pit stop for coffee and gasoline; it's a data-driven retail empire with 54,475 employees and $17.3B in annual revenue. While competitors cling to legacy models, Circle K is aggressively pivoting to capture the digital convenience economy.

$17.3B
Annual Revenue
3.8M
Monthly Visits
54K+
Employees
47%
Direct Traffic

"The battle for the modern convenience consumer isn't won at the pump—it's won on the smartphone screen."

The Digital Footprint

With 3.8M monthly visits, Circle K's web presence is massive. The traffic split is telling: 47% comes directly to the site, indicating strong brand loyalty and app usage. However, only 33% comes from organic search—a significant gap for a brand of this scale. This suggests an over-reliance on brand awareness rather than capturing intent-based traffic like 'gas prices near me' or 'convenience stores open now.'

The Tech Stack Bet

Circle K's tech stack reveals a modern, mobile-first strategy. They leverage PWA (Progressive Web App) technology, Tailwind CSS, and Vite—indicating a commitment to fast, app-like web experiences. The presence of Hotjar and Facebook Pixel shows a focus on conversion optimization and retargeting. However, the lack of advanced SEO tools in their stack (compared to traffic data) suggests they are leaving organic growth on the table.

The search data reveals a fascinating insight: 'Circle K games' and 'Circle K car wash' rank alongside 'careers' and 'jobs.' This suggests the brand has successfully gamified its loyalty program (Inner Circle) and services, creating multiple touchpoints beyond just fuel. Yet, the Trustpilot score of 1.7/5 from 207 reviews paints a starkly different picture of customer satisfaction, highlighting the friction inherent in the convenience store experience.

  • Aggressive PWA adoption for mobile loyalty
  • Under-indexed for high-intent local search terms
  • High direct traffic indicates strong app/loyalty usage
  • Tech stack modernized for speed (Vite, Tailwind)
Low Trustpilot rating (1.7/5)
High direct traffic (47%)
Weak organic search presence (33%)
Modern, fast tech stack
Geographic data is obscured (undefined regions)
Strong brand recall (118K monthly searches)

The Verdict: A Sleeping Giant Waking Up

Circle K has the revenue and scale, but the digital opportunity lies in bridging the gap between brand loyalty and search intent.

What tech stack does Circlek use?

24 detected
Privacy & Consent1
Feedback1
Performance1
Web Standards1
Build Tools1
JavaScript Libraries1
Tracking & Analytics9
F
Facebook Pixel
T
TikTok Pixel
G
Google Tag Manager
H
Hotjar
H
Hotjar
G
Google Tag Manager
G
Google AdSense
H
Hotjar
G
Google Analytics

How much traffic does Circlek get?

Traffic & Engagement

3.8M
Monthly Visits
2.6
Pages/Visit
1:13
Avg. Duration
46%
Bounce Rate
Monthly Traffic Trend+24%
3.1M
Oct 2025
Oct
3.2M
Nov 2025
Nov
3.8M
Dec 2025
Dec

Traffic Sources

Search
33%
Direct
47%
Social
3%
Referrals
14%
Email
0%
Paid
3%

Where is Circlek's audience located?

🌍61.9%
🌍11.0%
🌍6.5%
🌍4.6%
🌍2.4%

What keywords does Circlek rank for?

5 keywords
1circle k118.4K vol$0.78
2circle k careers7.3K vol$0.78
3circle k games3.2K vol$2.90
4circle k jobs2.0K vol$0.77
5circle k car wash2.4K vol$1.65

How is Circlek's SEO?

Meta Tags

title42 chars

Convenience Store & Gas Station | Circle K

description127 chars

Circle K is a convenience store and gas station chain offering a wide variety of products for people on the go. Visit us today!

languageEN

H1 Tags

h1SIGN UP AND SAVE WITH INNER CIRCLE
h1SIGN UP AND SAVE WITH INNER CIRCLE

Schema Types

Organization

Who works at Circlek?

Loading leads...

What do customers think of Circlek?

Circle K

Circle K

1.7
207 reviews

Categories

Car Accessories Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (20)

Filter by rating:
Glitter Queen
1/7/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/7/2026
Store 188 very clean and fresh coffee…

Store 188 very clean and fresh coffee on point. Best store ive seen

Honey Jackson
12/25/2025
🇺🇸 United States4 reviewsOrganicUnverified
Experience date: 12/25/2025
Complments to Circle K for Hiring This Special Woman!…

I have started shopping at Circle K on Owen Drive Fayetteville NC 29306 regularly now, due to the BEAUTIFUL Woman { Inside and Out BEAUTIFUL} Cashier, Regrettably I did not look at her name tag, But I will Describe Her. Shes a dark skinned Lady with long black hair and blue eyes also shes tall & thin, EVERYONE is tall to Me. She speaks VERY Warm & Politely I wud say, she holds a Very Uplifting Personna about Her. The kind of person who can make Your whole day turn around for the Best, IF Your having a rough one her personality & kind words can brighten it thats for sure! She and ALL Employees who stand out from the rest as She does, shud ALWAYS be Complimented and Maybe Even A Raise is Well Deserved! Just 3 visits to this store with her as cashier, Ive now changed stores for gas & convenience items. TY Circle K for Great Choice in Hiring this Woman! I will be SURE to get her Name next visit. TY for the opportunity of letting Me share My Experience Today. Ms Honey J.

Maria
12/18/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 12/17/2025
Very clean and very well stock store in…

Very clean and very well stock store in Nicholls,GA! Friendly staff and customer service was great there. Cooked food products fresh and hot ev we ry time i have visited. Great store!

Nello West
11/13/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 11/13/2025
Ryan is always very pleasant and…

Ryan is always very pleasant and knowledgeable!

Mike McNeil
1/20/2026
🇨🇦 Canada9 reviewsOrganicUnverified
Experience date: 1/19/2026
Second time I go I buy i cream in 4…

Second time I go I buy i cream in 4 months its all been re frozen and is absolutely disgusting not even going here fo gas anymore 😒

Frequently Asked Questions about Circlek

What is Circlek's Revenue?
Circlek generates approximately $17.3B in annual revenue. With 54,475 employees, that's $317,800 per employee.
What does Circlek do?
Circle K is a convenience store and gas station chain offering a wide variety of products for people on the go. Visit us today!
How fast is Circlek growing?
Circlek employee count has changed by 7% year over year.
What technologies does Circlek use?
Circlek uses 15 technologies across their website including CMS, Privacy & Consent, Advertising. Key technologies include Drupal, Cookiebot, TikTok Pixel, Google Ads.
Who are Circlek's competitors?
Circlek's main competitors include Groupe Adonis, La Cordée Plein Air, RONA, Doyon Després, DeSerres. These companies operate in similar markets and compete for the same customer base.
What do customers think of Circlek?
Circlek has a Trustpilot score of 1.7 out of 5 (1 stars) based on 207 customer reviews.

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How to contact Circlek?

What are Circlek's key pages?

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About circlek.com

Circle K is a convenience store and gas station chain offering a wide variety of products for people on the go. Visit us today!

Company Overview

circlek.com
Website
food_and_drink
Industry
#16,263
Global Rank
3.8M
Monthly Visitors
15
Technologies
25+
Employees

circlek.com Key Pages

Contact circlek.com

Technology Stack

circlek.com uses 15 technologies across their website including Drupal, Cookiebot, TikTok Pixel, Google Ads, and more.

CMS

Drupal

Privacy & Consent

Cookiebot

Advertising

TikTok Pixel, Google Ads, Facebook Pixel

Feedback

Qualtrics

Analytics & Marketing

Hotjar, Google Tag Manager, Google Analytics

Performance

Lazy Loading

Traffic & Audience

3.8M
Monthly Visits
46%
Bounce Rate
2.6
Pages/Visit
1:13
Avg. Duration

circlek.com receives approximately 3.8M monthly visitors and ranks #16,263 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:13 on the site.

The majority of circlek.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is circlek.com?
Circle K is a convenience store and gas station chain offering a wide variety of products for people on the go. Visit us today!
What technologies does circlek.com use?
circlek.com uses 15 technologies including Drupal, Cookiebot, and 9 more. View the full tech stack analysis above.
How do I contact circlek.com?
You can contact circlek.com through their contact page.
What are circlek.com's social media accounts?
circlek.com is active on tiktok, twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is circlek.com?
circlek.com receives approximately 3.8M monthly visitors and ranks #16,263 globally. Traffic is growing by 19.1% month-over-month.

Related Searches

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This page provides publicly available information about circlek.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit circlek.com directly at https://circlek.com.