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Circles.Life: Singapore's Telco Disruptor
How a digital-first challenger took on giants with no-contract plans and AI tools.
Circles.Life didn't just enter the Singaporean telco market; it rewrote the rules of engagement. By stripping away contracts and leveraging AI, they've built a $450M revenue business that now commands the attention of legacy giants like Singtel and StarHub.
"Circles.Life isn't selling SIM cards; they're selling a frictionless digital lifestyle."
The SEO Ambush Strategy
Circles.Life plays a dangerous game of brand hijacking. While 'circles life' drives 5,320 monthly searches, they aggressively target competitors. They rank for 'gomo' (47,890 searches), 'simba' (83,480 searches), and 'starhub' (28,450 searches). This isn't just marketing; it's a calculated raid on competitor traffic, intercepting users at the exact moment of consideration.
The Trust Paradox
Here lies the friction point. Despite 324,000 monthly visitors and strong revenue, Circles.Life holds a dismal 1.7/5 rating on Trustpilot with 201 reviews. This disconnect suggests a scaling challenge: customer support and service quality are lagging behind their aggressive customer acquisition. For investors, this is the red flag—growth at the cost of retention.
The tech stack reveals a modern, agile approach. Built on Tailwind CSS, Bootstrap, and Ant Design, their frontend prioritizes speed and modularity. With 20,075 backlinks, they've established significant domain authority, but the real story is in the traffic split: 53% organic versus 37% direct. High direct traffic indicates strong brand recall—a rarity for a digital-only telco.
- Aggressive competitor keyword targeting (Simba, Gomo, StarHub)
- High revenue ($450M) but low customer satisfaction (1.7/5 Trustpilot)
- Digital-first stack (Tailwind, Ant Design) enabling rapid iteration
- 72.4% of traffic concentrated in undefined/primary market (likely Singapore)
The Disruptor's Dilemma
Circles.Life has captured revenue and market share, but must solve the customer experience gap to achieve sustainable long-term dominance.
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Traffic & Engagement
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Top Organic Keywords
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5 keywordsHow is Circles's SEO?
Open Graph Image

https://www.circles.life/sg/assets/circles-logo.png
Meta Tags
Best Singapore Telco for No-Contract Postpaid Plans | Circles.Life
Circles.Life offers the best postpaid sim only & installment mobile plans with ✓AI Tools ✓Lifestyle Offers ✓5G/4G/eSIM ✓Up to 1TB Data ✓Free Roaming.
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Circles Life Australia
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Activity & Engagement
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Reviews (20)
Satisfied
Speaking to advisor Rhyan via the chat and Rhyan was able to deal with my query immediately and effectively thank you for your help. Very happy with the service.
Customer support quickly dealt with my esim query
Customer support quickly dealt with my issue.
Someone who gave time to listen to me…
Someone who gave time to listen to me and guide me through the steps I needed to understand what my problems were.
Really hard to reach the customer support
Really hard to reach the customers support. You can’t activate your number again once you terminated it. This company sucks for multiple reasons
Worst experience in my life
Worst experience in my life. Overcharged, spent hours with the chat, never got replies, had to explain situation all over again each time with no help. Had to contact TIO
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About circles.life
Circles.Life offers the best postpaid sim only & installment mobile plans with ✓AI Tools ✓Lifestyle Offers ✓5G/4G/eSIM ✓Up to 1TB Data ✓Free Roaming.
Company Overview
circles.life Social Media
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Phone Numbers
Technology Stack
circles.life uses 25 technologies across their website including Google Maps, Font Awesome, PHP, and more.
Maps
Google Maps
Fonts
Font Awesome
Programming Languages
PHP
CMS
Contentful
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, TikTok Pixel +2 more
Traffic & Audience
circles.life receives approximately 324.1K monthly visitors and ranks #130,546 globally. The website has a bounce rate of 49% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:33 on the site.
The majority of circles.life's traffic comes from undefined, undefined, .
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This page provides publicly available information about circles.life. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit circles.life directly at https://circles.life.