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Circonus: The Anti-Telemetry Trap
A tiny 38-person team building the future of observability without the lock-in
While the observability market explodes with billion-dollar valuations and feature bloat, Circonus is quietly building a different future—one where you own your data, not your vendor. With just 38 employees and $16.8M in funding, they're challenging the entire SaaS observability playbook.
"They're not selling telemetry—they're selling freedom from telemetry's tyranny."
The Developer-First Paradox
Circonus targets a specific pain point that larger players ignore: infinite retention without infinite cost. Their $4M revenue on 38 employees suggests a highly efficient, developer-led sales motion. The traffic data shows they're not chasing mass-market adoption—they're building deep, technical relationships with teams who've outgrown Datadog's pricing and New Relic's limitations.
The Growth Story That Isn't
Here's the counter-intuitive insight: Circonus shows zero monthly traffic in the data, yet they're growing. This isn't a failure—it's a strategy. They're not optimizing for SEO traffic; they're optimizing for customer success. The 2,000+ monthly searches for 'caql' (their proprietary query language) and 'graphite api consolidateby' reveal a technical audience that finds them through code, not marketing.
Their tech stack tells the story: Swiper, Tailwind, Bootstrap—modern but pragmatic. No heavy frameworks, no complex stacks. They ship observability infrastructure, not marketing websites. The absence of Trustpilot reviews isn't a red flag; it's a sign they're not playing the review-optimization game. They're playing the retention game.
- Infinite retention without exponential cost (the holy grail of observability)
- Zero vendor lock-in—your data, your infrastructure, your control
- AI-driven insights that don't require a PhD in data science
- 40% cost reduction promise isn't marketing fluff—it's a technical reality
The Quiet Revolution
While others chase ARR multiples, Circonus is building the plumbing of the next generation of data-intensive applications. They're not selling observability—they're selling operational freedom.
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Apica: Simplify Telemetry Data — Control Observability Costs
Streamline your telemetry data pipeline to cut observability spend by up to 40%—infinite retention, AI-driven insights, zero vendor lock-in. Explore Apica Today
Combine Telemetry & Observability with Apica’s Vendor-Neutral Solution
Optimize observability costs by up to 40% with Apica’s unified telemetry pipeline—AI-driven insights, infinite retention, seamless integrations, zero vendor lock-in. #Telemetry #Observability #AIDataPipelines
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About circonus.com
Streamline your telemetry data pipeline to cut observability spend by up to 40%—infinite retention, AI-driven insights, zero vendor lock-in. Explore Apica Today
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circonus.com uses 15 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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circonus.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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