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Qlik: The Data Fabric Architect
Why Qlik's acquisition of Talend creates a formidable end-to-end data platform
While Tableau fights for visualization supremacy, Qlik is quietly building something more fundamental: a complete data ecosystem. With 1.26 million monthly visitors and a $659.5M revenue engine, Qlik isn't just selling dashboards—they're selling the entire data pipeline, from messy raw data to boardroom insights.
"Qlik isn't just a BI tool anymore—it's a data integration company that happens to have analytics."
The Talend Transformation
The acquisition of Talend for $2.4B in 2023 fundamentally changed Qlik's DNA. They're no longer just the 'associative analytics engine' from the QlikView era. Now they own the entire stack: data integration, quality, and governance. This vertical integration is their moat against pure-play analytics vendors. With 26 technologies detected on their stack, they're building a modern, composable platform—using Tailwind CSS, Vite, and PWA capabilities—while maintaining enterprise-grade robustness.
The Search Traffic Paradox
Here's the telling data point: 39,100 monthly searches for 'qlik' alone, but 'kpi meaning' drives 89,120 searches—nearly 3x more. This reveals Qlik's content strategy genius. They're not just capturing brand traffic; they're dominating the educational funnel. By owning the 'what is a KPI' conversation, they intercept users before they even know they need a BI tool. It's a masterclass in top-of-funnel SEO that most enterprise SaaS companies completely miss.
The traffic distribution tells another story. With 53% organic and 39% direct traffic, Qlik has achieved what most B2B companies dream of: strong brand recognition paired with scalable acquisition. The 1.7M backlinks suggest they're not just buying ads—they're creating content that others reference. Yet the Trustpilot score of 2.3/5 from 8 reviews hints at the enterprise reality: complex tools serve complex problems, and complexity often breeds user frustration.
- Vertical integration strategy: Qlik + Talend creates end-to-end data fabric capabilities
- SEO moat: Educational content ('KPI meaning') captures users before product searches
- Enterprise DNA: 3,249 employees and $659M revenue signal serious B2B focus
- Modern tech stack: Moving beyond legacy with Vite, PWA, and Tailwind CSS
- Leadership stability: CEO Mike Capone and CTO Mike Potter provide continuity
Qlik is playing a different game
While others chase dashboard features, Qlik is building the infrastructure that makes dashboards possible. The Talend acquisition wasn't about growth—it was about becoming the data backbone for modern enterprises.
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Qlik Data Integration, Data Quality, and Analytics Solutions
Qlik, now with Talend, delivers a data fabric and next-level insights with its end-to-end data integration, data quality, & analytics solutions.
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Qlik
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Reviews (7)
We use qlik at work and it helps us…
We use qlik at work and it helps us turn our data into business values to reach KPI's, targets and visualize our economy.
QlikView is good for Salesforce
My review for Qlik will be as a user of Salesforce in combination with QlikView. I can say that it's a powerful tool for CRM analysis that can provide in-depth analytics and interactive dashboards. It's very user-friendly and everything is clear, so I have a positive impression. But at the same time, for a more convenient workflow, I would pay attention to improving the creation of static PDF reports, adaptability on different devices, data loading, and complexity of scenarios. I create reviews for Salesforce apps on the SFApps.info portal. And for QlikView, I made a full review of its setup in Salesforce with my conclusions in work. So if someone plans to use it in this particular CRM, it will be useful.
I successfully complet Wasted Candidate Time and Misuse of Candidate Pooled a first job…
I successfully completed a first job interview for Qlik, followed by a second 45-minute interview with Patrick Yerby. I fail to understand the justification for such a long interview, only to be told at the end: 'For the moment, we are no longer looking for anyone for the position.' He personally wasted my time. I felt I was treated not as a potential candidate, but merely as a 'Qualified Sales Lead' or a metric used to validate his internal recruitment pipeline objectives. My feeling is confirmed by the fact that two of my friends went through the exact same situation with this same individual, receiving a similar email to justify the closure of the process. Such a practice is highly unprofessional and seriously degrades Qlik’s image, suggesting the company uses candidates merely to satisfy internal metrics, with blatant disregard for their time and commitment."
Very disappointed with Qlik’s forced transition to SaaS-only
We’ve been long-time users of Qlik and have always appreciated their solutions. However, the recent move to a SaaS-only model is deeply disappointing — and the way this transition is being handled is even worse. Instead of engaging in dialogue with existing customers or offering a fair path to migrate current licenses or SLAs, the response is simply: “Buy a new contract.” No flexibility, no tailored solutions, no willingness to collaborate. This isn’t partnership — it’s a unilateral decision, and the customer is left footing the bill. We feel backed into a corner: either pay for something we never asked for, or walk away. For organizations that have heavily invested in on-premise setups and complex integrations, this approach is not just frustrating — it's irresponsible. Qlik seems to have lost sight of long-term relationships and customer trust. It’s unfortunate to see a vendor that once stood for innovation and collaboration resort to such rigid and dismissive tactics. We are now seriously reconsidering our relationship with Qlik.
Nightmarish
Nightmarish. Qlik does things wrong you'd never even guess. Only one person can edit any given dashboard. Not at a time--you have to go into the admin panel to take ownership, every single time. Every time I use this thing I have something new to hate. Their onboarding team was terrible. The users absolutely cannot use the dashboarding tools making the entire thing a $100k a year reporting service you already get free with SQL server.
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About qlik.com
Qlik, now with Talend, delivers a data fabric and next-level insights with its end-to-end data integration, data quality, & analytics solutions.
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qlik.com uses 26 technologies across their website including Cloudinary, Font Awesome, Google Fonts, HSTS, and more.
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Cloudinary
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Font Awesome, Google Fonts
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HSTS
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PHP
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Contentful
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AWS CloudFront, Netlify
Traffic & Audience
qlik.com receives approximately 1.3M monthly visitors and ranks #51,510 globally. The website has a bounce rate of 58% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:41 on the site.
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