klipfolio.com
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Klipfolio: The Spreadsheet-Powered BI Giant
How a 111-person team built a $15.5M dashboard empire on familiarity
In a world drowning in data dashboards, Klipfolio bet the house on the one tool everyone already knows: the spreadsheet. With 269,041 monthly visitors and a $15.5M revenue engine, they're not just selling dashboards—they're selling the comfort of Excel in a cloud wrapper.
"Klipfolio didn't reinvent the dashboard—they just made it feel like Excel, and that's why it wins."
The Founder-Led Machine
Allan Wille and his co-founders built a lean, 111-person operation that punches above its weight. With key leaders like Qing Wei (VP Engineering) and David Mennie (CPO), the company maintains a tight product-engineering loop. The absence of heavy VC funding in their profile suggests a bootstrapped or early-stage-funded mentality—profitability over blitzscaling.
The SEO Traffic Play
Klipfolio owns the 'dashboard' keyword with 343,490 monthly searches, but their real genius is capturing 'sheets' (5M+ volume) and 'KPI' (384K+). They're not just a tool; they're a search destination. With 45% organic and 45% direct traffic, they've built a brand that people search for by name—a rare feat in B2B SaaS.
The Trustpilot rating of 3.1/5 from only 3 reviews is a red flag for brand trust at scale, but their 130,088 backlinks tell a different story: they're widely cited, likely by agencies and data consultants who embed Klips into client solutions. The tech stack (Tailwind, PWA, Mixpanel) reveals a modern, performance-obsessed build.
- Dominates 'dashboard' and 'KPI' search intent with massive keyword volumes
- Leverages spreadsheet familiarity to lower adoption friction for enterprise teams
- Backlink profile (130K+) suggests strong ecosystem integration and agency partnerships
- Lean 111-person team generating $15.5M revenue—high efficiency ratio
The Unsexy Winner in a Crowded Market
While competitors chase AI hype, Klipfolio doubles down on the familiar—and it's paying $15.5M annually.
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Spreadsheet power with dashboard clarity | Klipfolio
Klips is a complete dashboard solution that automates data retrieval and offers limitless dashboard presentation and distribution options, all with the power and familiarity of spreadsheets.
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Reviews (3)
Great customer service.
Great customer service. I use Klipfolio daily and have approached their customer service with more and more complicated issues. They're always very friendly and goes the extra mile to find a solution. Thank you!
Very powerful yet easy to use
I've been using Klipfolio's second cheapest subscription for almost three years now and I'm still shocked a tool this awesome is available for so little money. We rely heavily on their business dashboards and (with very little effort!) import data from Magento, Google Ads, Bing Ads, Google Analytics and Trustpilot, which we effortlessly turn into beautiful visualisations. Throughout our whole office we have Raspberry Pi's with 4K-displays attached displaying Klipfolio dashboards with realtime revenue data, recent reviews, etc. Klipfolio's help center is a little difficult to navigate and could certainly improve UX-wise, but their customer service replies very fast. What I like about Klipfolio is that their tool is under constant construction. Nowadays we have so much more data processing power & convenience than we had three years ago. Meanwhile we don't pay a penny more.
they doubled their price
they doubled their price. I didn't get a renewal warning email. When cancelled my account just after renewal they refused to do any sort of refund.
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About klipfolio.com
Klips is a complete dashboard solution that automates data retrieval and offers limitless dashboard presentation and distribution options, all with the power and familiarity of spreadsheets.
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klipfolio.com uses 19 technologies across their website including Google Fonts, PHP, Cloudflare, and more.
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HubSpot
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
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Traffic & Audience
klipfolio.com receives approximately 269.0K monthly visitors and ranks #199,070 globally. The website has a bounce rate of 51% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:52 on the site.
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This page provides publicly available information about klipfolio.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit klipfolio.com directly at https://klipfolio.com.