9:41
klipfolio.com
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klipfolio.com

19 technologies
VerifiedGrowingVisit269.0K/mo$16M11119 Tech14 Leads
Deep Dive

Klipfolio: The Spreadsheet-Powered BI Giant

How a 111-person team built a $15.5M dashboard empire on familiarity

In a world drowning in data dashboards, Klipfolio bet the house on the one tool everyone already knows: the spreadsheet. With 269,041 monthly visitors and a $15.5M revenue engine, they're not just selling dashboards—they're selling the comfort of Excel in a cloud wrapper.

$15.5M
Annual Revenue
111
Employees
269K
Monthly Visitors
130K+
Backlinks

"Klipfolio didn't reinvent the dashboard—they just made it feel like Excel, and that's why it wins."

The Founder-Led Machine

Allan Wille and his co-founders built a lean, 111-person operation that punches above its weight. With key leaders like Qing Wei (VP Engineering) and David Mennie (CPO), the company maintains a tight product-engineering loop. The absence of heavy VC funding in their profile suggests a bootstrapped or early-stage-funded mentality—profitability over blitzscaling.

The SEO Traffic Play

Klipfolio owns the 'dashboard' keyword with 343,490 monthly searches, but their real genius is capturing 'sheets' (5M+ volume) and 'KPI' (384K+). They're not just a tool; they're a search destination. With 45% organic and 45% direct traffic, they've built a brand that people search for by name—a rare feat in B2B SaaS.

The Trustpilot rating of 3.1/5 from only 3 reviews is a red flag for brand trust at scale, but their 130,088 backlinks tell a different story: they're widely cited, likely by agencies and data consultants who embed Klips into client solutions. The tech stack (Tailwind, PWA, Mixpanel) reveals a modern, performance-obsessed build.

  • Dominates 'dashboard' and 'KPI' search intent with massive keyword volumes
  • Leverages spreadsheet familiarity to lower adoption friction for enterprise teams
  • Backlink profile (130K+) suggests strong ecosystem integration and agency partnerships
  • Lean 111-person team generating $15.5M revenue—high efficiency ratio
Doesn't chase viral social growth (only 390 monthly searches for 'social media follower')
Owns the spreadsheet-to-dashboard narrative completely
Avoids the 'all-in-one' platform trap—focuses on dashboard creation
Balances organic and direct traffic—sign of strong brand equity
Trustpilot rating suggests room for improvement in customer satisfaction
Built for agencies and consultants who need white-label distribution

The Unsexy Winner in a Crowded Market

While competitors chase AI hype, Klipfolio doubles down on the familiar—and it's paying $15.5M annually.

What tech stack does Klipfolio use?

36 detected
Programming Languages1
Cloud & Hosting1
Marketing Automation1
A/B Testing1
Web Standards2
UI Libraries1
Frontend Frameworks1
Tracking & Analytics17
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
M
Mixpanel
H
HubSpot
G
Google APIs
G
Google Tag Manager
G
Google Static
H
HubSpot
C
Cloudflare Insights
L
LinkedIn Insight Tag
L
LinkedIn
T
Tracking Pixel
A
Analytics Service
G
Google DoubleClick
G
Google Analytics

How much traffic does Klipfolio get?

Traffic & Engagement

129.4K
Monthly Visits
+1.3%
2.9
Pages/Visit
7:02
Avg. Duration
64%
Bounce Rate
Monthly Traffic Trend-38%
210.3K
Oct 2025
Oct
127.7K
Nov 2025
Nov
129.4K
Dec 2025
Dec

Rankings

#256,736
Global Rank
#160,095
United States Rank
Computer Software and Development
Category

Backlinks & Authority

130.1K
Backlinks
10.1K
Ref. Domains
48
Authority Score
Low
Penalty Risk
Backlinks Trend+85%
70.3K
Jul 2025
Jul
69.4K
Aug 2025
Aug
70.9K
Sep 2025
Sep
96.1K
Oct 2025
Oct
115.4K
Nov 2025
Nov
130.1K
Dec 2025
Dec

Search Traffic

Organic
205.6K
Paid
50

Top Organic Keywords

#17kpi examples
1,830,000 vol3.0%
#4metrics
27,100 vol1.9%
#5kpi
74,000 vol1.8%
#6kpi meaning
74,000 vol1.8%
#3what is revenue
22,200 vol1.6%

Where is Klipfolio's audience located?

🇺🇸United States28.8%
🇦🇷Argentina9.2%
🇦🇺Australia5.7%
🇳🇿New Zealand5.1%
🇵🇰Pakistan4.5%

Device Distribution

Desktop92.2%
Mobile7.8%

What keywords does Klipfolio rank for?

5 keywords
1klipfolio3.2K vol$23.53
2dashboard343.5K vol$1.57
3sheets5.1M vol$1.96
4kpi384.6K vol$1.30
5socila media follower390 vol

How is Klipfolio's SEO?

Open Graph Image

OG Image preview
og:image

https://images.klipfolio.com/website/public/59638e9e-3961-45d0-a1d1-f61134b7c8df/social-share-home.png

Meta Tags

title52 chars

Spreadsheet power with dashboard clarity | Klipfolio

description190 chars

Klips is a complete dashboard solution that automates data retrieval and offers limitless dashboard presentation and distribution options, all with the power and familiarity of spreadsheets.

languageEN

H1 Tags

h1Spreadsheet power withdashboard clarity

Schema Types

Corporation

Who works at Klipfolio?

Loading leads...

What do customers think of Klipfolio?

Klipfolio

Klipfolio

3.1
3 reviews
✓ Claimed

Categories

Software Vendor#undefinedSoftware Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
1/8/2025

Contact Information

Address:
Gloucester Street 176
Ottawa, CA

Reviews (3)

Filter by rating:
Carl Uggla
6/20/2019
🇸🇪 Sweden6 reviewsOrganic
Great customer service.

Great customer service. I use Klipfolio daily and have approached their customer service with more and more complicated issues. They're always very friendly and goes the extra mile to find a solution. Thank you!

Jonathan
1/30/2019
🇳🇱 Netherlands4 reviewsOrganic
Very powerful yet easy to use

I've been using Klipfolio's second cheapest subscription for almost three years now and I'm still shocked a tool this awesome is available for so little money. We rely heavily on their business dashboards and (with very little effort!) import data from Magento, Google Ads, Bing Ads, Google Analytics and Trustpilot, which we effortlessly turn into beautiful visualisations. Throughout our whole office we have Raspberry Pi's with 4K-displays attached displaying Klipfolio dashboards with realtime revenue data, recent reviews, etc. Klipfolio's help center is a little difficult to navigate and could certainly improve UX-wise, but their customer service replies very fast. What I like about Klipfolio is that their tool is under constant construction. Nowadays we have so much more data processing power & convenience than we had three years ago. Meanwhile we don't pay a penny more.

Malcolm
7/27/2020
🇬🇧 United Kingdom5 reviewsOrganic
they doubled their price

they doubled their price. I didn't get a renewal warning email. When cancelled my account just after renewal they refused to do any sort of refund.

Frequently Asked Questions about Klipfolio

What is Klipfolio's Revenue?
Klipfolio generates approximately $16M in annual revenue. With 111 employees, that's $140,000 per employee.
What does Klipfolio do?
Klips is a complete dashboard solution that automates data retrieval and offers limitless dashboard presentation and distribution options, all with the power and familiarity of spreadsheets.
How fast is Klipfolio growing?
Klipfolio has grown by 1.3% in the last 6 months according to traffic data.
How do people interact with Klipfolio?
When visiting Klipfolio, visitors view an average of 2.9 pages per visit, and spend around 7:02 on the site, and the bounce rate is 64.2%.
How do people find Klipfolio?
205.6K (159%) find them through organic search. 50 (0%) come through paid advertising.
Who uses Klipfolio?
Klipfolio's top market is United States with 37.2K visitors (28.8%). Argentina is 2nd with 11.9K (9.2%). Australia is 3rd with 7.4K (5.7%).
What technologies does Klipfolio use?
Klipfolio uses 19 technologies across their website including Fonts, Programming Languages, Cloud & Hosting. Key technologies include Google Fonts, PHP, Cloudflare.
Who are Klipfolio's competitors?
Klipfolio's main competitors include Databox, Geckoboard, Sisense, TapClicks, Panoply.io. These companies operate in similar markets and compete for the same customer base.
What do customers think of Klipfolio?
Klipfolio has a Trustpilot score of 3.1 out of 5 (3 stars) based on 3 customer reviews.

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About klipfolio.com

Klips is a complete dashboard solution that automates data retrieval and offers limitless dashboard presentation and distribution options, all with the power and familiarity of spreadsheets.

Company Overview

klipfolio.com
Website
computers_electronics_and_technology
Industry
#199,070
Global Rank
269.0K
Monthly Visitors
19
Technologies
14+
Employees

klipfolio.com Social Media

Contact klipfolio.com

Technology Stack

klipfolio.com uses 19 technologies across their website including Google Fonts, PHP, Cloudflare, and more.

Fonts

Google Fonts

Programming Languages

PHP

Cloud & Hosting

Cloudflare

Marketing Automation

HubSpot

Advertising

DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads

A/B Testing

VWO

Traffic & Audience

269.0K
Monthly Visits
51%
Bounce Rate
1.8
Pages/Visit
0:52
Avg. Duration

klipfolio.com receives approximately 269.0K monthly visitors and ranks #199,070 globally. The website has a bounce rate of 51% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:52 on the site.

The majority of klipfolio.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is klipfolio.com?
Klips is a complete dashboard solution that automates data retrieval and offers limitless dashboard presentation and distribution options, all with the power and familiarity of spreadsheets.
How much does klipfolio.com cost?
You can view klipfolio.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does klipfolio.com use?
klipfolio.com uses 19 technologies including Google Fonts, PHP, and 13 more. View the full tech stack analysis above.
How do I contact klipfolio.com?
You can contact klipfolio.com through their contact page.
What are klipfolio.com's social media accounts?
klipfolio.com is active on youtube, linkedin. You can find links to all their social media profiles in the social section above.
Is klipfolio.com hiring?
Check klipfolio.com's careers page for current job openings and opportunities. The company has 14+ known employees.
How popular is klipfolio.com?
klipfolio.com receives approximately 269.0K monthly visitors and ranks #199,070 globally. Traffic is growing by 2.0% month-over-month.

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This page provides publicly available information about klipfolio.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit klipfolio.com directly at https://klipfolio.com.