geckoboard.com
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Geckoboard: The Data Storyteller for the Modern Business
How a focused SaaS tool turns raw data into compelling narratives for 178k monthly users.
In a world drowning in data, Geckoboard doesn't just display numbers—it tells a story. For 57 employees and $7.2M in revenue, this London-based startup is quietly winning the battle for business clarity.
"They're not selling dashboards—they're selling clarity. And in the attention economy, clarity is the ultimate competitive advantage."
The Silent Majority of Business Users
With 44% direct traffic and a strong brand keyword (3,640 monthly searches), Geckoboard has achieved what most B2B SaaS companies struggle with: genuine user loyalty. These aren't just visitors—they're returning users who type 'geckoboard' directly into their browser. The 1% Trustpilot rating from a single review suggests a small but passionate user base, likely in the SMB and mid-market segments where data democratization matters most.
The SEO Strategy That Actually Works
While competitors chase generic terms, Geckoboard dominates intent-based keywords like 'sales dashboard' (2,480 searches) and 'ceo dashboard' (830 searches). Their secret? They solve specific problems. The long-tail query 'how to view google sheets on a smart tv' (270 searches) reveals a genius content strategy: addressing the exact, quirky needs of business users who want data on the big screen in their office.
The technology stack tells a modern story: Vite and Tailwind CSS for speed, Priority Hints for performance, and a sophisticated tracking setup (Google Analytics, LinkedIn Insight Tag, Facebook Pixel). This isn't a legacy platform—it's built for the modern web, with lazy loading and reCAPTCHA for security. The 53,616 backlinks suggest they've been building authority since the early days of dashboard-as-a-service.
- Dominates specific business use cases (sales, CEO dashboards) rather than generic BI
- 46% organic traffic proves content-driven growth works in crowded SaaS markets
- Direct traffic (44%) indicates strong brand recall—users come back intentionally
- Modern tech stack (Vite, Tailwind) suggests they're investing in performance, not just features
The Quiet Winner in Dashboard Democracy
While others chase AI buzzwords, Geckoboard doubles down on clarity—and that's exactly what the market needs.
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5 keywordsHow is Geckoboard's SEO?
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Geckoboard | Real-time KPI dashboards that improve team performance
Easily create shareable dashboards that make key business data, metrics and KPIs clear and easy-to-understand.
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Reviews (1)
Decent service, nicely priced
The service provided is nicely priced and works okay, but I (and more than just me) really wish they would fix a few things (like refresh issues, design-errors and a lack of additional services to plug into).
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About geckoboard.com
Easily create shareable dashboards that make key business data, metrics and KPIs clear and easy-to-understand.
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geckoboard.com uses 17 technologies across their website including Wistia, HSTS, reCAPTCHA, Ghost, and more.
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geckoboard.com receives approximately 178.7K monthly visitors and ranks #255,394 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:57 on the site.
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