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Numetric: The Data-Driven Traffic Safety Play
A deep dive into a $3.5M revenue startup fixing roads with analytics.
In a world where 40,000 Americans die on roads annually, Numetric isn't just selling software—they're selling the data to stop it. But with only 33 employees and $3.5M in revenue, are they solving a massive problem or just scratching the surface?
"Numetric is betting that transportation agencies don't need more data—they need the right data, visualized instantly."
The Government Tech Moat
Selling to state DOTs and police departments is a grind. The sales cycles are long, the procurement is rigid, and the competition is entrenched. Numetric has raised $21.7M to navigate this bureaucracy. With 45% direct traffic, they're likely building direct relationships rather than relying on inbound SEO—smart for a B2G play where relationships trump keywords.
The Traffic Paradox
Here's the contradiction: a traffic safety analytics company with only 3,182 monthly visits and a global rank of #5.3M. This isn't a product-led growth machine—it's a high-touch, enterprise sales engine. The 31% organic traffic suggests they're not optimized for discovery, but rather for conversion when a procurement officer searches 'gdot crash statistics' (430 monthly volume).
The tech stack tells a story of pragmatism over flash. jQuery and Bootstrap remain staples—this isn't a bleeding-edge startup chasing the latest framework. They're building reliable tools for government clients who value stability over innovation. The presence of 'PWA' hints at field mobility needs, likely for officers or engineers inspecting crash sites.
- Niche Focus: They're not trying to be everything to everyone. They own 'traffic safety analytics' for public sector.
- Capital Efficiency: $21.7M raised for $3.5M revenue suggests a capital-intensive R&D phase or long sales cycles eating cash.
- The SVI Keyword: With 8,510 monthly searches for 'svi' (Safety Vision Index?), they likely dominate a specific vertical metric.
The Verdict: High Stakes, High Barrier
Numetric is playing the long game in a market that rewards patience and precision. The question isn't if they can grow—it's whether they can scale fast enough to justify the capital raised.
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Numetric: The Traffic Safety Analytics Solutions Provider
Meet Numetric. Learn about our Traffic Safety Analytics Solutions for transportation and law enforcement organizations at the state, county, and city level.
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About numetric.com
Meet Numetric. Learn about our Traffic Safety Analytics Solutions for transportation and law enforcement organizations at the state, county, and city level.
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Technology Stack
numetric.com uses 15 technologies across their website including Font Awesome, Adobe Fonts, PHP, WordPress, and more.
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Font Awesome, Adobe Fonts, Google Fonts
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PHP
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WordPress
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Twitter Cards, PWA
Traffic & Audience
numetric.com receives approximately 3.2K monthly visitors and ranks #5,289,523 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:38 on the site.
The majority of numetric.com's traffic comes from undefined, .
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