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clarinsusa.com
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clarinsusa.com

22 technologies
VerifiedVisit582.0K/mo$12M5122 Tech1 Leads
Deep Dive

Clarins: The B-Corp Beauty Paradox

How a 1954 heritage brand dominates with 582K monthly visits

In an industry obsessed with viral trends and influencer hype, ClarinsUSA.com is a 70-year-old anomaly: a luxury skincare empire built on clinical science, not TikTok dances. With 582,000 monthly visitors and $11.5M in revenue, they prove that heritage and sustainability can scale—if you ignore the noise.

582K
Monthly Visits
$11.5M
Annual Revenue
52%
Direct Traffic
51
Employees

"Clarins doesn't chase algorithms; they rely on 70 years of clinical data to drive 52% of their traffic directly to the site."

The Direct Traffic Fortress

While most DTC brands bleed money on customer acquisition, Clarins operates a fortress of direct traffic (52%). This isn't accidental—it's the result of decades of retail partnerships, word-of-mouth loyalty, and a brand name so synonymous with premium skincare that users type 'clarins' (86K monthly searches) directly into their browsers. Their organic search (35%) is pure brand defense, not conquest.

The B-Corp Luxury Paradox

Clarins is B-Corp certified—a rare feat in luxury beauty. They've cracked the code on sustainable luxury without sacrificing efficacy. Their tech stack (Tailwind, Bootstrap, Klarna, Afterpay) shows a pragmatic approach: use proven tools, not bleeding-edge tech. With only 51 employees generating $11.5M in revenue, their efficiency ratio ($225K/employee) rivals SaaS companies, not traditional CPG.

The product focus is surgical. 'Clarins Double Serum' alone drives 11,170 monthly searches—more than most brands' entire portfolio. This concentration is a strength and a risk: they're a serum company with a skincare portfolio, not a skincare company with a serum.

  • Heritage as moat: 1954 founding date creates unassailable credibility
  • B-Corp certification in luxury beauty is a unicorn status
  • Direct traffic dominance signals brand equity, not marketing spend
  • Product concentration: Double Serum is their flagship engine
No influencer-first strategy
Clinical data as marketing
No viral social media campaigns
Sustainability as luxury
No rapid product drops
Product efficacy as brand story

The Anti-DTC Playbook

Clarins proves that in beauty, brand equity beats ad spend every time. Their 52% direct traffic is a fortress built over 70 years, not a campaign built over 70 days.

What tech stack does Clarinsusa use?

42 detected
Video1
Security1
Cloud & Hosting1
Privacy & Consent1
E-commerce & Payments2
A/B Testing1
Analytics & Marketing1
Web Standards1
Build Tools1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics20
T
TikTok Pixel
G
Google Analytics
F
Facebook Pixel
P
Pinterest Tag
S
Snapchat Pixel
M
Microsoft Ads (Bing)
T
Tracking Pixel
G
Google Tag Manager
F
Facebook Pixel
T
TikTok Pixel
S
Snapchat
A
Amazon CloudFront
B
Bing
G
Google DoubleClick
G
Google Ads
J
jsDelivr
G
Google Analytics
A
Analytics Service
P
Pinterest
F
Facebook

How much traffic does Clarinsusa get?

Traffic & Engagement

582.0K
Monthly Visits
4.0
Pages/Visit
2:13
Avg. Duration
46%
Bounce Rate
Monthly Traffic Trend+23%
472.5K
Oct 2025
Oct
715.2K
Nov 2025
Nov
582.0K
Dec 2025
Dec

Traffic Sources

Search
35%
Direct
52%
Social
5%
Referrals
6%
Email
0%
Paid
2%

Where is Clarinsusa's audience located?

🌍68.5%
🌍5.8%
🌍1.5%
🌍1.4%
🌍1.1%

What keywords does Clarinsusa rank for?

5 keywords
1clarins86.3K vol$0.80
2clarins double serum11.2K vol$0.76
3clairins com2.4K vol$0.63
4clairins980 vol$0.54
5clarins usa1.0K vol$1.66

How is Clarinsusa's SEO?

Meta Tags

title53 chars

CLARINS® : Best Skin Care, Makeup, Face & Body Creams

description164 chars

The Science of Skincare since 1954. Shop Clarins’ range of ultra-effective targeted skincare formulas, made from sustainable natural ingredients. B CORP™ Certified.

languageEN

Schema Types

WebSite

Who works at Clarinsusa?

Loading leads...

What do customers think of Clarinsusa?

Clarins

Clarins

3.5
0 reviews

Categories

Beauty Product Supplier#undefinedHealth and Beauty Shop#undefinedBeauty Supply Store#undefinedCosmetics Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Clarinsusa

What is Clarinsusa's Revenue?
Clarinsusa generates approximately $12M in annual revenue. With 51 employees, that's $225,900 per employee.
What does Clarinsusa do?
The Science of Skincare since 1954. Shop Clarins’ range of ultra-effective targeted skincare formulas, made from sustainable natural ingredients. B CORP™ Certified.
How fast is Clarinsusa growing?
Clarinsusa employee count has changed by 82% year over year.
What technologies does Clarinsusa use?
Clarinsusa uses 22 technologies across their website including Video, Security, CDN. Key technologies include Vimeo, HSTS, jsDelivr.
Who are Clarinsusa's competitors?
Clarinsusa's main competitors include Framerica, Couture Fashion Week New York, WP Diamonds, JD Beauty Group / Wet Brush, Northern Lights Enterprises. These companies operate in similar markets and compete for the same customer base.
What do customers think of Clarinsusa?
Clarinsusa has a Trustpilot score of 3.5 out of 5 (0 stars).

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What are Clarinsusa's key pages?

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About clarinsusa.com

The Science of Skincare since 1954. Shop Clarins’ range of ultra-effective targeted skincare formulas, made from sustainable natural ingredients. B CORP™ Certified.

Company Overview

clarinsusa.com
Website
lifestyle
Industry
#74,338
Global Rank
582.0K
Monthly Visitors
22
Technologies
1+
Employees

clarinsusa.com Key Pages

Contact clarinsusa.com

Technology Stack

clarinsusa.com uses 22 technologies across their website including Vimeo, HSTS, jsDelivr, and more.

Video

Vimeo

Security

HSTS

CDN

jsDelivr

Cloud & Hosting

AWS CloudFront

Privacy & Consent

Didomi

Advertising

DoubleClick Floodlight, Microsoft Ads, Snapchat Pixel, Pinterest Tag +3 more

Traffic & Audience

582.0K
Monthly Visits
46%
Bounce Rate
4.0
Pages/Visit
2:13
Avg. Duration

clarinsusa.com receives approximately 582.0K monthly visitors and ranks #74,338 globally. The website has a bounce rate of 46% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 2:13 on the site.

The majority of clarinsusa.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is clarinsusa.com?
The Science of Skincare since 1954. Shop Clarins’ range of ultra-effective targeted skincare formulas, made from sustainable natural ingredients. B CORP™ Certified.
What technologies does clarinsusa.com use?
clarinsusa.com uses 22 technologies including Vimeo, HSTS, and 16 more. View the full tech stack analysis above.
How do I contact clarinsusa.com?
You can contact clarinsusa.com through their contact page.
How popular is clarinsusa.com?
clarinsusa.com receives approximately 582.0K monthly visitors and ranks #74,338 globally. Traffic is declining by 18.6% month-over-month.

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This page provides publicly available information about clarinsusa.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit clarinsusa.com directly at https://clarinsusa.com.