Clarivoy's client base isn't flashy. With just 25 employees and $2.9M in funding, they've built a quiet empire serving modern marketers who need to prove attribution. Their leadership team—led by Founder Steve White—understands that dealers don't care about impressions; they care about vehicles moved. The 48% direct traffic suggests a loyal, returning user base, likely dealers and agency partners logging in daily to check campaign performance.

Here's the reality: Clarivoy's organic search traffic is only 28% of total visits. For a SaaS company, that's low. It tells me they're either relying heavily on direct relationships (enterprise sales) or their content strategy is underdeveloped. The top keywords reveal a brand awareness gap—'clairvoy' and 'clarivoy' dominate, but they're not capturing broad intent like 'dealership marketing attribution.' That's a missed opportunity in a $1.2 trillion automotive retail market.