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clarus.com
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clarus.com

21 technologies
VerifiedVisit22.3K/mo$163M45321 Tech
Deep Dive

Clarus: The $162M Glass Board Empire

How a niche B2B manufacturer built a 453-person business on transparent surfaces

In a world of whiteboard clutter, Clarus bet on glass—and it paid off to the tune of $162.5M in revenue. This isn't just office furniture; it's a precision manufacturing play that turned a commodity product into a premium brand.

$162.5M
annual revenue
453
employees
22K+
monthly visitors
49%
organic search traffic

"Clarus didn't just make better whiteboards—they made whiteboards that never stain, never ghost, and never compromise on design."

The Manufacturing Moat

With 453 employees and $162.5M in revenue, Clarus operates at ~$359K revenue per employee—a solid efficiency metric for a manufacturing-heavy business. Unlike digital whiteboard startups, they own the physical production process, from glass tempering to magnetic backing integration. This vertical integration is their unsexy but critical moat.

The SEO Playbook

49% of their 22K monthly visits come from organic search, but the real story is in the keywords. They rank for 'clarus glassboards fort worth' (250 monthly searches) and 'benefits of glass whiteboard' (220 searches). They're not chasing volume; they're capturing high-intent commercial queries where buyers are already comparing options. It's a textbook B2B SEO strategy.

The traffic distribution reveals a telling pattern: 74.9% from 'undefined' country (likely the US, given their Fort Worth base), with no other country exceeding 9%. This isn't a global brand yet—it's a North American industrial play. Their 43% direct traffic indicates strong brand recall, likely driven by their 'get a quote' model for large corporate clients.

  • Customization engine: They don't just sell products; they sell tailored solutions for corporate and educational environments
  • Project rebate program: A B2B incentive structure that locks in large-volume institutional buyers
  • Tech stack pragmatism: jQuery + Bootstrap + Tailwind—no trendy frameworks, just battle-tested tools that keep the site fast and maintainable
No venture funding to chase growth at all costs
Profitable, sustainable manufacturing revenue
No app ecosystem or digital features
43% direct traffic = strong customer retention
No viral social media presence (Twitter Cards, RSS are basic)
Leadership team with deep sales and marketing expertise (EVP Global Sales, VP Brand & Marketing)

The Unsexy Billion-Dollar Lesson

Clarus proves that boring B2B manufacturing with strong brand positioning can outpace flashy SaaS startups. They're not disrupting whiteboards—they're owning them.

What tech stack does Clarus use?

38 detected
Programming Languages1
Customer Support1
Web Standards2
UI Libraries2
JavaScript Libraries2
Tracking & Analytics17
F
Facebook Pixel
L
LinkedIn Insight Tag
G
Google Analytics
G
Google Tag Manager
H
Hotjar
F
Facebook Pixel
G
Google Tag Manager
H
Hotjar
G
Google APIs
G
Google Tag Manager
G
Google Analytics
G
Google DoubleClick
H
Hotjar
L
LinkedIn Insight Tag
F
Facebook Pixel
L
LinkedIn
F
Facebook

How much traffic does Clarus get?

Traffic & Engagement

22.3K
Monthly Visits
2.1
Pages/Visit
0:53
Avg. Duration
46%
Bounce Rate
Monthly Traffic Trend-2%
22.7K
Oct 2025
Oct
27.3K
Nov 2025
Nov
22.3K
Dec 2025
Dec

Traffic Sources

Search
49%
Direct
43%
Social
1%
Referrals
5%
Email
0%
Paid
2%

Where is Clarus's audience located?

🌍74.9%
🌍8.4%
🌍5.9%
🌍4.6%
🌍3.4%

What keywords does Clarus rank for?

5 keywords
1clarus5.3K vol$1.19
2clarus glassboards fort worth250 vol
3benefits of glass whiteboard220 vol
4clarus project rebate program140 vol
5clarus glassboards330 vol$5.05

How is Clarus's SEO?

Open Graph Image

OG Image preview
og:image

https://www.clarus.com/wp-content/uploads/2019/03/hompage-fb.jpg

Meta Tags

title53 chars

Glass Whiteboards & Dry Erase Board Products | Clarus

description144 chars

The leading manufacturer of innovative glass dry erase boards, Clarus glass boards never stain and can be totally customized. Get a quote today!

languageEN-US

H1 Tags

h1Industry-Leading Glass Whiteboards & Dry Erase Board Products

Schema Types

Unknown

Who works at Clarus?

Loading leads...

What do customers think of Clarus?

Qlink Protective Products

Qlink Protective Products

0.0
0 reviews

Categories

Manufacturer#undefinedGlass Manufacturer#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
US

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Clarus

What is Clarus's Revenue?
Clarus generates approximately $163M in annual revenue. With 453 employees, that's $358,750 per employee.
What does Clarus do?
The leading manufacturer of innovative glass dry erase boards, Clarus glass boards never stain and can be totally customized. Get a quote today!
What technologies does Clarus use?
Clarus uses 21 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, Google Fonts, PHP, Ghost, WordPress.
Who are Clarus's competitors?
Clarus's main competitors include Lipocine, Availity, Genius Solutions, ICS Software, Health Solutions Plus. These companies operate in similar markets and compete for the same customer base.
What do customers think of Clarus?
Clarus has a Trustpilot score of 0.0 out of 5 (0 stars).

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What are Clarus's key pages?

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About clarus.com

The leading manufacturer of innovative glass dry erase boards, Clarus glass boards never stain and can be totally customized. Get a quote today!

Company Overview

clarus.com
Website
science_and_education
Industry
#1,171,188
Global Rank
22.3K
Monthly Visitors
21
Technologies

Contact clarus.com

Technology Stack

clarus.com uses 21 technologies across their website including Font Awesome, Google Fonts, PHP, Ghost, WordPress, and more.

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CMS

Ghost, WordPress

Advertising

DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel

Customer Support

Zendesk

Analytics & Marketing

Hotjar, Google Tag Manager, Google Analytics

Traffic & Audience

22.3K
Monthly Visits
46%
Bounce Rate
2.1
Pages/Visit
0:53
Avg. Duration

clarus.com receives approximately 22.3K monthly visitors and ranks #1,171,188 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:53 on the site.

The majority of clarus.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is clarus.com?
The leading manufacturer of innovative glass dry erase boards, Clarus glass boards never stain and can be totally customized. Get a quote today!
What technologies does clarus.com use?
clarus.com uses 21 technologies including Font Awesome, Google Fonts, PHP, and 15 more. View the full tech stack analysis above.
How do I contact clarus.com?
You can contact clarus.com via email at [email protected] or through their contact page.
What are clarus.com's social media accounts?
clarus.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is clarus.com hiring?
Check clarus.com's careers page for current job openings and opportunities.
How popular is clarus.com?
clarus.com receives approximately 22.3K monthly visitors and ranks #1,171,188 globally. Traffic is declining by 18.3% month-over-month.

Related Searches

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This page provides publicly available information about clarus.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit clarus.com directly at https://clarus.com.