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ClassDojo: The $221M EdTech Moat in Your Pocket
How 420 people built a 17M monthly visit classroom empire without a single ad dollar
While most EdTech startups burn cash on ads, ClassDojo quietly commands 17 million monthly visits through pure organic dominance. This isn't just a classroom app—it's a $221M-funded Trojan horse into the $8 trillion global education market.
"ClassDojo solved the parent-teacher communication problem so completely that it doesn't need to spend $1 on marketing."
The Network Effect They Actually Built
With 75% direct traffic, ClassDojo has achieved what every SaaS founder dreams of: a product that becomes a daily habit. Teachers don't search for alternatives—they open the app. Parents don't browse competitors—they check their kids' updates. This creates a defensive moat no startup can replicate with ad spend alone.
The $74.7M Revenue Engine
At 420 employees, they're lean for their scale. Their revenue suggests ~$178K per employee—strong for EdTech. But here's the kicker: they've built this without forcing subscriptions. Their freemium model creates volume first, monetizes second—a strategy only possible when you control the entire classroom communication channel.
The Trustpilot rating of 2.8/5 from 52 reviews reveals a fascinating tension. While teachers and parents love the core product, the rating suggests friction points—likely around school-level implementation or premium features. This isn't product failure; it's the inevitable pain of scaling a B2B2C product where end users (parents/teachers) aren't always the buyers (schools/districts).
- 439K monthly searches for 'classdojo' alone—brand recognition that would cost millions in ad spend
- 3M+ backlinks from educational sites creating SEO authority that's nearly impossible to displace
- Top 3K global rank despite zero paid traffic—pure product-market fit driving growth
The Ultimate EdTech Acquisition Target
With 17M monthly visits and $221M in funding, ClassDojo isn't just building an app—they're owning the parent-teacher relationship layer for the entire education system. That's worth billions to the right acquirer.
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ClassDojo
Build wonderful classroom communities with parents and students
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Reviews (20)
Things are going very well
Things are going very well. I signed my other daughter up with Kristy on another day. Both of them have 55 minute lessons scheduled each week. Kristy is a great tutor and I love the convenience of online tutoring instead of rushing out the door to make an appointment. I've had a great experience so far. Very easy to reschedule/cancel classes if needed, send messages to the tutor, upload documents (homework), etc. I have been pleased so far.
great
great everything
My 2nd Grader Soared in Reading with Dojo
The reading tutoring through Dojo has been absolutely outstanding! From the very first session, I saw a remarkable boost in confidence and reading ability. The tutors are incredibly skilled, patient, and genuinely dedicated to helping each student succeed. They make learning to read engaging and enjoyable while tailoring lessons to each child’s unique needs and pace. Communication through Dojo is seamless, and the support feels truly personalized. I’ve been amazed by the progress and enthusiasm for reading that has developed — this program is a true game changer! Renée Perrier
It is an exceptional app and the tutoring is great
I have to say it is exceptional except for one point…Well I have to say I agree with one of the other feedbacks about pricing and they tell you to join the app without making it clear they charge for it… And I was a bit disappointed in that and the price of the tutoring sessions that are 25 minutes… It shouldn't be as expensive as it is however with that being said! I am extremely satisfied with the tutoring because only three sessions and I saw a difference with my grandson and the young lady is a blessing and very kind! I will say even though I think the pricing is high it is an excellent way to help your child when it comes to your child stay catch up and stay on top! I given an overall five star rating even though the price point is a bit off...
Tutoring and Educational Consultant
Our 8 year old daughter started with Dojo Tutoring last year and her time with Ms. Jacqueline changed everything. Increased confidence and improved reading scores. We couldn't have asked for a better tutor. Our daughter LOVES her. Through this time, we've needed to change subjects and the consultations have been equally amazing. Catherine is the example of how to do it correctly. We had informative talks and always aimed at gaining the best outcomes for our daughter. Her patience, stellar interpersonal skills and knowledge went above and beyond. Excited for another school year. Kudos to Jacqueline and Catherine!
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About classdojo.com
Build wonderful classroom communities with parents and students
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Technology Stack
classdojo.com uses 13 technologies across their website including HSTS, Amazon Web Services, AWS CloudFront, OneTrust, and more.
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Traffic & Audience
classdojo.com receives approximately 17.3M monthly visitors and ranks #2,994 globally. The website has a bounce rate of 31% with visitors viewing an average of 4.9 pages per visit. Users spend an average of 3:20 on the site.
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This page provides publicly available information about classdojo.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit classdojo.com directly at https://classdojo.com.