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CleanGuru: The Tiny Janitorial Disruptor
A 3-person team building a $300k ARR janitorial SaaS with a focused, mobile-first approach.
While the janitorial software market is dominated by massive incumbents like Jobber, a lean 3-person team in the US is quietly building a focused, all-in-one alternative. CleanGuru isn't trying to boil the ocean; they're betting on mobile-first simplicity to win a specific niche.
"CleanGuru proves you don't need a massive team to build a viable SaaS—just a sharp focus on a specific user's pain."
The Mobile-First Janitor
CleanGuru's core insight is that janitors are on their feet, not at desks. Their entire platform—bidding, invoicing, inspections—is built around a mobile app. This contrasts with legacy desktop-first competitors, allowing field crews to update jobs and log inspections in real-time. With 48% direct traffic, their users are likely returning to the app daily, a strong signal of product stickiness in a low-tech industry.
The SEO Battleground
CleanGuru's organic strategy is a classic David vs. Goliath play. They rank for high-intent, low-volume keywords like 'cleaning bidding proposal' (170 monthly searches) while competing against 'Jobber'—a keyword with 96,860 monthly searches. They can't outspend the giant, so they out-niche it, capturing the specific 'proposal' and 'guru' queries that signal a buyer closer to a decision.
- Niche Focus: Targets janitorial services specifically, not general contractors or home cleaners.
- Mobile Core: The app isn't an add-on; it's the primary interface for the end-user.
- All-in-One: Combines bidding, invoicing, and inspections to reduce app-switching.
- Lean Operations: 3 employees generating ~$100k revenue per person.
The tech stack reveals a pragmatic approach: Cloudflare for performance, Google Analytics for tracking, and standard web frameworks like Tailwind CSS. There's no over-engineered custom backend visible—just effective tools to get the job done. This aligns perfectly with their target audience: small business owners who value utility over flash.
The Anti-VC Playbook
CleanGuru is a case study in building a sustainable micro-SaaS by dominating a narrow lane, not chasing total addressable market.
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CleanGuru | Janitorial Software and Cleaning Business App
CleanGuru develops all-in-one janitorial software including bidding, invoicing, inspection, and timekeeping solutions. Mobile App included.
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About cleanguru.com
CleanGuru develops all-in-one janitorial software including bidding, invoicing, inspection, and timekeeping solutions. Mobile App included.
Company Overview
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Technology Stack
cleanguru.com uses 18 technologies across their website including Wistia, Font Awesome, reCAPTCHA, and more.
Video
Wistia
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Font Awesome
Security
reCAPTCHA
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PHP
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WordPress
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Cloudflare
Traffic & Audience
cleanguru.com receives approximately 11.8K monthly visitors and ranks #2,220,063 globally. The website has a bounce rate of 73% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:07 on the site.
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