cleanslategrp.com
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Cleanslate: The $90M Industrial Cleaner You've Never Heard Of
A boutique-style approach to commercial cleaning that scales to 1,000+ facilities
While SaaS startups chase 10x growth, Cleanslate built an $89.7M manufacturing business by selling chlorine sour to 170 employees. Their secret? Treating industrial cleaning like a luxury service.
"They're not selling chemicals—they're selling the confidence of a spotless commercial kitchen at 2 AM."
The Hospitality Paradox
Cleanslate targets food service, textile care, and hospitality—industries where downtime costs thousands per hour. Their 'boutique-style' service means a tech isn't just delivering products; they're troubleshooting at 3 AM when a hotel's laundry system fails. This human layer is their moat against generic chemical suppliers.
The Traffic Mystery
With only 3,217 monthly visits and a global rank of #5.2M, Cleanslate operates almost entirely offline. Their 45% direct traffic suggests a loyal B2B base that types their domain directly—likely facility managers and procurement officers. The 910 monthly searches for 'cleanslate' indicate strong brand recall, while 7,860 searches for 'clean slate' reveal a massive SEO opportunity they're barely tapping.
The company's tech stack (jQuery, Bootstrap, Swiper) feels dated for a modern manufacturer, but it works. Their site is fast, functional, and built for conversions—not flash. This pragmatic approach mirrors their business: no vanity metrics, just $89.7M in revenue from solving dirty problems.
- Vertical focus: Food service & hospitality (high-margin, high-stakes environments)
- Boutique service model: Technical support bundled with product delivery
- Offline-first growth: 45% direct traffic signals deep B2B relationships
- Untapped SEO: 7,860 monthly searches for 'clean slate' go largely unclaimed
The Unsexy Billion-Dollar Playbook
Cleanslate proves you don't need a viral website to build a massive industrial business—just relentless execution in a market that never sleeps.
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Cleanslate | Powerful cleaning expertise. Personalized service.
Cleanslate’s cutting-edge commercial cleaning products & service support merge seamlessly with a boutique-style customer service experience. Trusted by thousands of facilities across the US, Cleanslate creates solutions that are as safe as they are strong. Food Service | Textile Care | Hospitality Service
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About cleanslategrp.com
Cleanslate’s cutting-edge commercial cleaning products & service support merge seamlessly with a boutique-style customer service experience. Trusted by thousands of facilities across the US, Cleanslate creates solutions that are as safe as they are strong. Food Service | Textile Care | Hospitality Service
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cleanslategrp.com uses 16 technologies across their website including reCAPTCHA, PHP, WordPress, and more.
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cleanslategrp.com receives approximately 3.2K monthly visitors and ranks #5,198,296 globally. The website has a bounce rate of 48% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:29 on the site.
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