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Clicars: The $71M Used Car Empire Built on Trust
How Spain's #1 online car dealer is disrupting the traditional dealership model with data and guarantees.
Buying a used car traditionally means navigating a minefield of uncertainty and haggling. Clicars, Spain's dominant online vehicle marketplace, has flipped this script entirely, achieving a $71M revenue run rate by promising to deliver certified vehicles to your door in 48 hours. They aren't just selling cars; they are selling the radical concept of buying a car with the same confidence as buying a smartphone.
"Clicars isn't disrupting the car industry with a better algorithm—they're doing it with a better guarantee."
The Traffic Engine
With 584,541 monthly visits and a dominant 63% organic search share, Clicars has mastered the top-of-funnel battle. They don't just rely on brand recognition; they capture high-intent keywords like 'coches segunda mano' (18.6K volume) while simultaneously targeting massive generic searches like 'Toyota RAV4' (224K volume). This dual strategy allows them to capture both the bargain hunter and the specific model seeker, funneling massive traffic into their conversion engine.
The Trust Paradox
In an industry plagued by skepticism, Clicars leans into radical transparency. Their 95% 5-star rating across nearly 3,000 reviews isn't accidental—it's the result of a business model built on risk reversal. By offering a '15-day or 1,000 km' trial with a full money-back guarantee, they effectively force themselves to maintain impeccable quality standards. This operational rigor is backed by a 320-point certification process, turning the traditional 'buyer beware' into 'seller beware.'
The company's tech stack reveals a modern, scalable approach. Utilizing Vite and Webpack for performance, Tailwind CSS for rapid UI development, and Cloudflare for global distribution, Clicars operates like a high-growth SaaS company rather than a traditional auto dealer. Their headcount of 392 employees suggests a lean, tech-heavy operation compared to the sprawling physical networks of traditional dealerships.
- Market Dominance: Captures 91.7% of traffic from their home market, signaling deep local SEO moats.
- Operational Efficiency: The '48-hour delivery' promise indicates a sophisticated logistics and inventory network.
- Brand Stickiness: Direct traffic accounts for 30% of visits, showing strong brand recall and repeat usage.
The Future is Click-and-Drive
Clicars proves that even high-ticket, low-frequency purchases can be digitized if trust is engineered into the product.
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Meta Tags
Clicars - Compra tu coche de Buena Mano sin moverte de casa. | Clicars.com
Nº1 en venta de coches online. Compra tu coche de Buena Mano, Km0 o seminuevo al mejor precio y en un clic, nosotros te lo llevamos a la puerta de tu casa en 48h. Pruébalo 15 días o 1.000km y si no te enamoras, te devolvemos el 100% del dinero en 24hs. Coches certificados en 320 puntos. Todas las marcas con hasta un 30% de descuento sobre nuevo. El 95% de nuestros clientes nos valoran con 5*
Clicars - Compra tu coche de Buena Mano sin moverte de casa.
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Reviews (20)
Thank You to Daniel Daza Gaviria
Thank You to Daniel Daza Gaviria. From start to finish this guy was fantastic with communication. It may of taken a little longer to get the car from Madrid to Mallorca but the wait was worth it. Car was as described from pictures. I asked if the car had a valid ITV it had a month left so I asked if they could do this and they did before delivery. I’ve never purchased a car online before so I was a little nervous, they sent all emails with every detail and communication was excellent and the car turned up when they said it would. I can highly recommend this company and their professionalism. Again Thank You Daniel.
Absolutely fantastic
Absolutely fantastic. Process very easy. Thank you to everyone from start of process to car being delivered. Thank you. 🙏
Slow to communicate but in the end…
Slow to communicate but in the end everything was great . Love the car
Buen día, Ian! Mil gracias por tu valoración. Un abrazo fuerte y que tengas una semana increíble.
Great customer service
Great customer service. I went to check out a few cars I liked. And was able to make a firm choice with the help of the sales staff. A very smooth operation, no faff.
Hola, Lara! Muchísimas gracias por compartir con nosotros de manera tan detallada cómo fue tu experiencia, nos ha encantado leerte. Si más adelante podemos hacer alguna otra cosa por ti no tienes más que decírnoslo. Un fuerte abrazo y feliz semana!
Love my Peugeot 208 :)
I had a positive experience with Clicars. They offered the best price for a 2024 Peugeot 208 Allure, better than the other websites and certainly better than buying a car at a local dealer here in Mallorca. The process is very quick and seamless, everything is explained clearly and there are no tricks or traps. I am super happy with the car I bought - it was delivered in an excellent state and exactly as described and photographed. The team is also very responsive and will reply to any email queries quickly. The only thing I would wish to improve is the flexibility of pick-up - you strictly only have 5 days, even if you have fully paid for the car.
Muy buenas, Marko! Ha sido un verdadero placer poder atenderte, gracias por confiar en nosotros. Si en el futuro podemos hacer algo más por ti, no dudes en avisarnos. Te deseamos una semana llena de cosas buenas!
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About clicars.com
Nº1 en venta de coches online. Compra tu coche de Buena Mano, Km0 o seminuevo al mejor precio y en un clic, nosotros te lo llevamos a la puerta de tu casa en 48h. Pruébalo 15 días o 1.000km y si no te enamoras, te devolvemos el 100% del dinero en 24hs. Coches certificados en 320 puntos. Todas las marcas con hasta un 30% de descuento sobre nuevo. El 95% de nuestros clientes nos valoran con 5*
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Technology Stack
clicars.com uses 15 technologies across their website including PHP, Cloudflare, Cookiebot, and more.
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PHP
Cloud & Hosting
Cloudflare
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Cookiebot
Advertising
Microsoft Ads
Forms
Typeform
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Traffic & Audience
clicars.com receives approximately 584.5K monthly visitors and ranks #65,108 globally. The website has a bounce rate of 41% with visitors viewing an average of 5.3 pages per visit. Users spend an average of 2:30 on the site.
The majority of clicars.com's traffic comes from undefined, undefined, .
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