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ocasionplus.com
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ocasionplus.com

17 technologies
VerifiedGrowingVisit1.4M/mo$241M58517 Tech14 Leads
Deep Dive

Spain's Car Giant: The OcasionPlus Playbook

How 120 physical centers and 20,000 cars scale a digital-first used car empire.

OcasionPlus isn't just another car listing site; it's a massive, data-driven hybrid of a traditional dealership and a tech platform. With over 1.3M monthly visitors and 120 physical centers across Spain, they've cracked the code on selling used cars at scale by bridging the digital-physical divide.

1.36M
Monthly Visits
120
Centers in Spain
20,000+
Cars in Stock
8,228
Trustpilot Reviews

"They aren't just listing cars; they are buying, pricing, and selling inventory at a scale that rivals traditional OEMs."

The Traffic Engine

OcasionPlus commands 1.36M monthly visits, with a staggering 62% coming from organic search. This isn't accidental SEO; it's a dominant brand presence. Ranking for high-intent keywords like 'coches segunda mano' (18.6K volume) and their own branded term 'ocasion plus' (21.6K volume), they capture demand before users even consider competitors.

The Hybrid Advantage

Unlike pure-play digital marketplaces like Wallapop or WebAuto, OcasionPlus operates 120 physical centers. This creates a unique competitive moat: customers can browse online and visit a local center for a test drive or inspection. With 585 employees and $241.3M in revenue, they are a massive industrial player disguised as a digital brand.

Their tech stack is pragmatic, not flashy. They rely on battle-tested tools like Tailwind CSS, Bootstrap, and Google Analytics, prioritizing performance and reliability over bleeding-edge frameworks. With 16,777 backlinks, their domain authority is hard to replicate, cementing their position as the go-to destination for used cars in Spain.

  • Dominates Spanish search with 62% organic traffic share.
  • Hybrid model: 120 physical centers support digital transactions.
  • High trust factor: 8,228 Trustpilot reviews at 4.1/5 stars.
  • Operates at $241M revenue with a lean 585-person team.
No global expansion (95.6% traffic from Spain)
Dominates local market share
Relies on legacy tech (Bootstrap/Ant Design)
Massive physical footprint (120 centers)
No visible funding rounds (Bootstrapped or PE-backed)
High organic search authority

The Physical Moat in a Digital World

OcasionPlus proves that in high-consideration purchases like used cars, physical presence amplifies digital reach, not hinders it.

What tech stack does Ocasionplus use?

23 detected
Privacy & Consent1
Reviews1
A/B Testing1
Build Tools1
UI Libraries2
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics6
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
A
Amazon CloudFront
G
Google AdSense
G
Google Analytics

How much traffic does Ocasionplus get?

Traffic & Engagement

1.9M
Monthly Visits
-9.5%
3.1
Pages/Visit
6:36
Avg. Duration
58%
Bounce Rate
Monthly Traffic Trend-12%
2.1M
Oct 2025
Oct
2.1M
Nov 2025
Nov
1.9M
Dec 2025
Dec

Rankings

#28,849
Global Rank
#659
Spain Rank
Automotive
Category

Backlinks & Authority

16.8K
Backlinks
1.9K
Ref. Domains
53
Authority Score
Low
Penalty Risk
Backlinks Trend+39%
12.1K
Jul 2025
Jul
11.9K
Aug 2025
Aug
11.9K
Sep 2025
Sep
12.1K
Oct 2025
Oct
16.6K
Nov 2025
Nov
16.8K
Dec 2025
Dec

Search Traffic

Organic
516.0K
Paid
86.6K

Top Organic Keywords

#1ocasionplus
165,000 vol25.9%
#1ocasion plus
74,000 vol11.6%
#7coches segunda mano
201,000 vol0.9%
#1ocasionplus sevilla
4,400 vol0.7%
#1ocasionplus zaragoza
3,600 vol0.6%

Where is Ocasionplus's audience located?

🇪🇸Spain97.6%
🇺🇸United States0.6%
🇵🇹Portugal0.4%
🇬🇧United Kingdom0.3%
🇨🇭Switzerland0.2%

Device Distribution

Desktop14.9%
Mobile85.1%

What keywords does Ocasionplus rank for?

5 keywords
1ocasion plus21.6K vol$0.69
2ocasionplus10.9K vol$0.55
3coches segunda mano18.7K vol$0.21
4compramos tu coche16.1K vol$1.20
5coches.net28.2K vol

How is Ocasionplus's SEO?

Meta Tags

title52 chars

OCASIONPLUS 🥇 120 Centros en España. +20.000 Coches

description138 chars

✔+20.000 Coches. ✔Visítanos y Descubre Ofertas Increíbles en Coches de Ocasión, km0 y Seminuevos. ✔Compra o Vende tu Coche en OcasionPlus.

languageES

H1 Tags

h1Coches de segunda mano, vehículos de ocasión y kilómetro 0

Schema Types

WebPageOrganizationWebSite

Who works at Ocasionplus?

Loading leads...

What do customers think of Ocasionplus?

OcasionPlus

OcasionPlus

4.1
8,228 reviews
✓ Claimed

Categories

Auto Machine Shop#1Motor Vehicle Dealer#3Car Dealer#5Used Car Dealer#6Auto Market#4Auto Broker#2

Activity & Engagement

Reply Rate
99.70104633781763%
Avg. Reply Time
2.0 days
Claimed Date
8/14/2020

Contact Information

Phone:912582797
Address:
Avenida Juan Carlos I 30
Collado Villalba, ES

Reviews (20)

Filter by rating:
Sara Kernahan
10/17/2025
🇬🇧 United Kingdom2 reviewsOrganicUnverified
Experience date: 10/17/2025
Excellent service from Jose Romo

Easy to deal with Jose Romo from the Marbella branch - he was professional and helpful - lots of choice of cars and no pressure felt

Company Response10/20/2025

¡Muchas gracias por tu valoración! Nos alegra saber que José Romo, de nuestra sucursal de Marbella, te atendió de manera profesional y servicial, y que disfrutaste de una amplia variedad de coches sin sentir presión. ¡Disfruta de tu coche y gracias por confiar en Ocasionplus! 🚗✨

PALETTEN VACATION SL
9/19/2025
🇪🇸 Spain1 reviewsInvitationApiVerified
Experience date: 9/19/2025
José Romo at OcasionPlus Marbella is a…

José Romo at OcasionPlus Marbella is a true star, he has gone around the world to assist us with the purchase of our new company car. Very friendly and a quick response when needed. We are very happy to have José as our sales man in your store. Linda :)

Company Response9/22/2025

Thank you so much, Linda! We’re delighted to hear that José made your experience at OcasionPlus Marbella so smooth and enjoyable. We’ll make sure to pass on your kind words to him, he’ll be very happy to know he could help you with your new company car. Enjoy it and see you again in the future!

Sonalee Abeyawardene
10/11/2025
🇪🇸 Spain1 reviewsOrganicUnverified
Experience date: 10/11/2025
Unreasonable Test Drive Fee

Today, at Santa Fe, Granada, we discovered that we had to pay a €350 non-refundable fee to test drive a car already on site. We liked two cars there, but to pay that much just to test drive was unacceptable. If it was refundable, we would have considered it.

Company Response10/13/2025

We regret the misunderstanding and understand your frustration. We would like to clarify that the amount indicated corresponds to the reservation of the chosen vehicle, and not just the test drive. We understand that this confusion may have caused inconvenience, and we invite you to give us a second chance at our facilities, where we will be happy to assist you personally. https://www.ocasionplus.com/concesionarios

M Porter
10/4/2025
🇪🇸 Spain3 reviewsOrganicUnverified
Experience date: 10/4/2025
Still no resolution! I bought a car from Ocasion Plus…Failed ITV

I am still waiting!! I have received a reply from OcasionPlus on 7th October saying they would be in touch. I have not heard anything yet on the 12th October and still have a car I cannot use as it is unfit to pass an ITV. I am paying insurance for this vehicle to sit and do nothing..... I need and answer how to get my car road worthy as soon as possible. I bought a car from Occasion Plus company in Puerto Santa Maria, Cadiz in June 2025. It is a DFSK 580. We went to Mallorca after buying the car and August the 4th we went to the UK for holidays. I took the car for ITV on the 29th July and it was Failed because of various reasons. We have come back from our holidays and need this car repaired under the Warranty and as there is no OcasionPlus on Mallorca I want to send it to Barcelona. How do I get this arranged.

Company Response10/7/2025

We understand your frustration regarding the current situation. For your convenience, we suggest that if you have a trusted workshop nearby you that is not an official brand service center, you take your vehicle there to have the issues diagnosed and a quote generated. Once you have the quote, please send it to us. We sincerely apologize for the inconvenience caused and remain at your full disposal to assist you with this matter.

Tony
8/26/2025
🇪🇸 Spain7 reviewsOrganicUnverified3 reviews on this domain
Experience date: 8/25/2025
OcasionPlus Spain.

I did what the contact here told me, I emailed my query again to OcasionPlus customer services after they didn't answer after my initial email on the 22 of August. All they did was forward my email to the dealership in Elgoibar. OcasionPlus ignored my request for information regarding the "Garantía Premium" and why the sales person in Elgoibar is forcing us to take it when it is an optional extra. I know what the dealship has said, I don't want to hear it again from them. I want OcasionPlus Customer Services to answer me properly. Please help. I do not want to go round and round in circles with you. Tony

Company Response8/27/2025

Hola Tony, Gracias por volver a ponerte en contacto con nosotros y lamento sinceramente que hasta ahora no hayas recibido una respuesta clara a tu consulta. Entiendo tu malestar y lo importante que es para ti obtener una explicación directa sobre la “Garantía Premium”. Para poder ayudarte necesitaría que me facilitases el nombre del comercial que te atendió, para ver personalmente con el tu caso, incluso tu dirección de mail para poder buscar tu ficha y con ello más información sobre el vehículo que querías adquirir. Envíamelo a [email protected] a la att de Laura. Agradezco tu paciencia y te pido disculpas por las molestias ocasionadas.

Frequently Asked Questions about Ocasionplus

What is Ocasionplus's Revenue?
Ocasionplus generates approximately $241M in annual revenue. With 585 employees, that's $412,500 per employee.
What does Ocasionplus do?
✔+20.000 Coches. ✔Visítanos y Descubre Ofertas Increíbles en Coches de Ocasión, km0 y Seminuevos. ✔Compra o Vende tu Coche en OcasionPlus.
How fast is Ocasionplus growing?
Ocasionplus has declined by 9.5% in the last 6 months according to traffic data. employee count has changed by 23% year over year.
How do people interact with Ocasionplus?
When visiting Ocasionplus, visitors view an average of 3.1 pages per visit, and spend around 6:36 on the site, and the bounce rate is 57.6%.
How do people find Ocasionplus?
1.3M people (68%) visit Ocasionplus directly. 516.0K (28%) find them through organic search. 86.6K (5%) come through paid advertising.
Who uses Ocasionplus?
Ocasionplus's top market is Spain with 1.8M visitors (97.6%). United States is 2nd with 10.4K (0.6%). Portugal is 3rd with 6.5K (0.4%).
What technologies does Ocasionplus use?
Ocasionplus uses 17 technologies across their website including Fonts, Cloud & Hosting, Privacy & Consent. Key technologies include Font Awesome, Amazon Web Services, AWS CloudFront, Cookiebot.
Who are Ocasionplus's competitors?
Ocasionplus's main competitors include CMP AUTOMOTIVE GROUP, IT8, Grupo PRISMA Especialistas en Automoción, Astara, Mercedes-Benz Trucks and Buses España. These companies operate in similar markets and compete for the same customer base.
What do customers think of Ocasionplus?
Ocasionplus has a Trustpilot score of 4.1 out of 5 (4 stars) based on 8,228 customer reviews.

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About ocasionplus.com

✔+20.000 Coches. ✔Visítanos y Descubre Ofertas Increíbles en Coches de Ocasión, km0 y Seminuevos. ✔Compra o Vende tu Coche en OcasionPlus.

Company Overview

ocasionplus.com
Website
vehicles
Industry
#39,325
Global Rank
1.4M
Monthly Visitors
17
Technologies
14+
Employees

ocasionplus.com Key Pages

Technology Stack

ocasionplus.com uses 17 technologies across their website including Font Awesome, Amazon Web Services, AWS CloudFront, Cookiebot, and more.

Fonts

Font Awesome

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Privacy & Consent

Cookiebot

Reviews

Trustpilot

A/B Testing

AB Tasty

Analytics & Marketing

Google Tag Manager, Google Analytics

Traffic & Audience

1.4M
Monthly Visits
52%
Bounce Rate
3.5
Pages/Visit
3:59
Avg. Duration

ocasionplus.com receives approximately 1.4M monthly visitors and ranks #39,325 globally. The website has a bounce rate of 52% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 3:59 on the site.

The majority of ocasionplus.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is ocasionplus.com?
✔+20.000 Coches. ✔Visítanos y Descubre Ofertas Increíbles en Coches de Ocasión, km0 y Seminuevos. ✔Compra o Vende tu Coche en OcasionPlus.
What technologies does ocasionplus.com use?
ocasionplus.com uses 17 technologies including Font Awesome, Amazon Web Services, AWS CloudFront, and 11 more. View the full tech stack analysis above.
How do I contact ocasionplus.com?
You can contact ocasionplus.com via email at [email protected] or through their contact page.
What are ocasionplus.com's social media accounts?
ocasionplus.com is active on tiktok, twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is ocasionplus.com?
ocasionplus.com receives approximately 1.4M monthly visitors and ranks #39,325 globally. Traffic is growing by 6.6% month-over-month.

Related Searches

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This page provides publicly available information about ocasionplus.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ocasionplus.com directly at https://ocasionplus.com.