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Spain's Car Giant: The OcasionPlus Playbook
How 120 physical centers and 20,000 cars scale a digital-first used car empire.
OcasionPlus isn't just another car listing site; it's a massive, data-driven hybrid of a traditional dealership and a tech platform. With over 1.3M monthly visitors and 120 physical centers across Spain, they've cracked the code on selling used cars at scale by bridging the digital-physical divide.
"They aren't just listing cars; they are buying, pricing, and selling inventory at a scale that rivals traditional OEMs."
The Traffic Engine
OcasionPlus commands 1.36M monthly visits, with a staggering 62% coming from organic search. This isn't accidental SEO; it's a dominant brand presence. Ranking for high-intent keywords like 'coches segunda mano' (18.6K volume) and their own branded term 'ocasion plus' (21.6K volume), they capture demand before users even consider competitors.
The Hybrid Advantage
Unlike pure-play digital marketplaces like Wallapop or WebAuto, OcasionPlus operates 120 physical centers. This creates a unique competitive moat: customers can browse online and visit a local center for a test drive or inspection. With 585 employees and $241.3M in revenue, they are a massive industrial player disguised as a digital brand.
Their tech stack is pragmatic, not flashy. They rely on battle-tested tools like Tailwind CSS, Bootstrap, and Google Analytics, prioritizing performance and reliability over bleeding-edge frameworks. With 16,777 backlinks, their domain authority is hard to replicate, cementing their position as the go-to destination for used cars in Spain.
- Dominates Spanish search with 62% organic traffic share.
- Hybrid model: 120 physical centers support digital transactions.
- High trust factor: 8,228 Trustpilot reviews at 4.1/5 stars.
- Operates at $241M revenue with a lean 585-person team.
The Physical Moat in a Digital World
OcasionPlus proves that in high-consideration purchases like used cars, physical presence amplifies digital reach, not hinders it.
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5 keywordsHow is Ocasionplus's SEO?
Meta Tags
OCASIONPLUS 🥇 120 Centros en España. +20.000 Coches
✔+20.000 Coches. ✔Visítanos y Descubre Ofertas Increíbles en Coches de Ocasión, km0 y Seminuevos. ✔Compra o Vende tu Coche en OcasionPlus.
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OcasionPlus
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Reviews (20)
Excellent service from Jose Romo
Easy to deal with Jose Romo from the Marbella branch - he was professional and helpful - lots of choice of cars and no pressure felt
¡Muchas gracias por tu valoración! Nos alegra saber que José Romo, de nuestra sucursal de Marbella, te atendió de manera profesional y servicial, y que disfrutaste de una amplia variedad de coches sin sentir presión. ¡Disfruta de tu coche y gracias por confiar en Ocasionplus! 🚗✨
José Romo at OcasionPlus Marbella is a…
José Romo at OcasionPlus Marbella is a true star, he has gone around the world to assist us with the purchase of our new company car. Very friendly and a quick response when needed. We are very happy to have José as our sales man in your store. Linda :)
Thank you so much, Linda! We’re delighted to hear that José made your experience at OcasionPlus Marbella so smooth and enjoyable. We’ll make sure to pass on your kind words to him, he’ll be very happy to know he could help you with your new company car. Enjoy it and see you again in the future!
Unreasonable Test Drive Fee
Today, at Santa Fe, Granada, we discovered that we had to pay a €350 non-refundable fee to test drive a car already on site. We liked two cars there, but to pay that much just to test drive was unacceptable. If it was refundable, we would have considered it.
We regret the misunderstanding and understand your frustration. We would like to clarify that the amount indicated corresponds to the reservation of the chosen vehicle, and not just the test drive. We understand that this confusion may have caused inconvenience, and we invite you to give us a second chance at our facilities, where we will be happy to assist you personally. https://www.ocasionplus.com/concesionarios
Still no resolution! I bought a car from Ocasion Plus…Failed ITV
I am still waiting!! I have received a reply from OcasionPlus on 7th October saying they would be in touch. I have not heard anything yet on the 12th October and still have a car I cannot use as it is unfit to pass an ITV. I am paying insurance for this vehicle to sit and do nothing..... I need and answer how to get my car road worthy as soon as possible. I bought a car from Occasion Plus company in Puerto Santa Maria, Cadiz in June 2025. It is a DFSK 580. We went to Mallorca after buying the car and August the 4th we went to the UK for holidays. I took the car for ITV on the 29th July and it was Failed because of various reasons. We have come back from our holidays and need this car repaired under the Warranty and as there is no OcasionPlus on Mallorca I want to send it to Barcelona. How do I get this arranged.
We understand your frustration regarding the current situation. For your convenience, we suggest that if you have a trusted workshop nearby you that is not an official brand service center, you take your vehicle there to have the issues diagnosed and a quote generated. Once you have the quote, please send it to us. We sincerely apologize for the inconvenience caused and remain at your full disposal to assist you with this matter.
OcasionPlus Spain.
I did what the contact here told me, I emailed my query again to OcasionPlus customer services after they didn't answer after my initial email on the 22 of August. All they did was forward my email to the dealership in Elgoibar. OcasionPlus ignored my request for information regarding the "Garantía Premium" and why the sales person in Elgoibar is forcing us to take it when it is an optional extra. I know what the dealship has said, I don't want to hear it again from them. I want OcasionPlus Customer Services to answer me properly. Please help. I do not want to go round and round in circles with you. Tony
Hola Tony, Gracias por volver a ponerte en contacto con nosotros y lamento sinceramente que hasta ahora no hayas recibido una respuesta clara a tu consulta. Entiendo tu malestar y lo importante que es para ti obtener una explicación directa sobre la “Garantía Premium”. Para poder ayudarte necesitaría que me facilitases el nombre del comercial que te atendió, para ver personalmente con el tu caso, incluso tu dirección de mail para poder buscar tu ficha y con ello más información sobre el vehículo que querías adquirir. Envíamelo a [email protected] a la att de Laura. Agradezco tu paciencia y te pido disculpas por las molestias ocasionadas.
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About ocasionplus.com
✔+20.000 Coches. ✔Visítanos y Descubre Ofertas Increíbles en Coches de Ocasión, km0 y Seminuevos. ✔Compra o Vende tu Coche en OcasionPlus.
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Technology Stack
ocasionplus.com uses 17 technologies across their website including Font Awesome, Amazon Web Services, AWS CloudFront, Cookiebot, and more.
Fonts
Font Awesome
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
Cookiebot
Reviews
Trustpilot
A/B Testing
AB Tasty
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
ocasionplus.com receives approximately 1.4M monthly visitors and ranks #39,325 globally. The website has a bounce rate of 52% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 3:59 on the site.
The majority of ocasionplus.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about ocasionplus.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ocasionplus.com directly at https://ocasionplus.com.