clickondetroit.com
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ClickOnDetroit: The Local News Powerhouse
How a legacy TV station built a digital empire with 4.6M monthly visits.
In an era where local journalism is often declared dead, ClickOnDetroit is quietly building a digital empire. Powered by WDIV Local 4, this platform isn't just surviving; it's dominating the Detroit market with traffic numbers that rival national publications. It’s a masterclass in digital transformation for legacy media.
"They don't just report the news; they own the search results for 'Detroit'."
The Audience Moat
ClickOnDetroit's traffic profile is a fortress. With 51% direct traffic—nearly double the organic search share—they have achieved the holy grail of media: a loyal, returning audience. Users aren't stumbling upon them; they are typing the URL directly. This indicates deep brand trust and habit, a critical asset in the volatile news cycle.
The SEO Juggernaut
The site commands a staggering 1.5 million backlinks, a testament to its authority. They dominate hyper-local intent keywords like 'school closings' (118K monthly volume) and 'detroit weather' (63K). However, the data reveals a fascinating anomaly: their top keyword by volume is 'sherrone moore' (1.4M), a University of Michigan football coach. This signals a successful pivot into sports-driven traffic spikes, capturing massive, fleeting attention during local sports seasons.
The technical stack suggests a modern, agile approach. Utilizing Tailwind CSS, Bootstrap, and PWA capabilities, the site is optimized for speed and mobile experience. They aren't resting on legacy code. The team of 216 employees generates substantial revenue per head, suggesting a lean, high-output operation typical of successful digital-native media, yet here it's applied to a traditional broadcast model.
- Traffic dominance in a specific geography (Detroit Metro).
- Hybrid model: 51% direct traffic proves brand loyalty, 39% organic captures new users.
- Leveraging sports virality (Sherrone Moore) to fuel news traffic.
- Modern tech stack (Tailwind, PWA) ensuring fast load times on mobile.
The Blueprint for Local Media
ClickOnDetroit proves that 'local' isn't a limitation—it's a monopoly waiting to be claimed. By dominating utility keywords and owning the direct traffic channel, they have built a recession-resistant media asset.
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ClickOnDetroit | WDIV Local 4
Detroit, Michigan's Local 4 News, headlines, weather, and sports on ClickOnDetroit.com. The latest local Detroit news online from NBC TV's local affiliate in Detroit, Michigan, WDIV - Detroit's Channel 4.
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About clickondetroit.com
Detroit, Michigan's Local 4 News, headlines, weather, and sports on ClickOnDetroit.com. The latest local Detroit news online from NBC TV's local affiliate in Detroit, Michigan, WDIV - Detroit's Channel 4.
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Technology Stack
clickondetroit.com uses 19 technologies across their website including Cloudinary, Font Awesome, PHP, and more.
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Cloudinary
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Font Awesome
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PHP
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Amazon S3
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Osano
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DoubleClick Floodlight, TikTok Pixel
Traffic & Audience
clickondetroit.com receives approximately 4.6M monthly visitors and ranks #17,277 globally. The website has a bounce rate of 58% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 1:23 on the site.
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