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wxyz.com
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wxyz.com

22 technologies
VerifiedGrowingVisit2.1M/mo$51M22622 Tech25 Leads
Deep Dive

Detroit's Digital News Titan

How WXYZ dominates local media with 2M monthly visitors

In a landscape where local news is often an afterthought, WXYZ.com is quietly building a media empire that most digital startups would envy. With over 2 million monthly visitors, it's not just a TV station—it's a digital force.

2.1M
monthly visits
#35K
global rank
54%
direct traffic
226
employees

"Direct traffic is the ultimate loyalty metric—and WXYZ commands 54% of it. That's not SEO; that's habit."

The Detroit Dependency

WXYZ has achieved what most local media can't: 2.1 million monthly visitors in a single market. With 91.6% of traffic from the US (presumably Michigan), they've built a fortress around Detroit. This isn't a national brand—it's a hyper-local monopoly that digital natives should study.

The Traffic Paradox

Here's the counterintuitive part: only 32% comes from organic search. The majority (54%) is direct. This means people type 'wxyz.com' into their browser. In an age of algorithmic discovery, WXYZ has built a destination brand. Their 708,271 backlinks and 226 employees show this isn't accidental—it's engineered authority.

The keyword data reveals their strategy: they're not chasing generic 'news' terms. They own 'school closings' (118K monthly searches), 'detroit weather' (63K), and 'wxyz' (8.7K). This is smart, high-intent traffic. Parents checking school delays, commuters checking weather—these are daily rituals, not casual browsing.

  • Owned by Scripps (not a local family), giving them corporate backing for tech investment
  • 226 employees for a $51M revenue operation—that's ~$225K per employee, suggesting premium local ad rates
  • 708K backlinks from journalism ethics guidelines and local citations
  • Tech stack includes Tailwind CSS, Bootstrap, and Google Analytics—modern but not bleeding edge
No public Trustpilot reviews
54% direct traffic shows brand loyalty
Top keywords show undefined country data—analytics blind spots
2.1M monthly visits in one market
Funding is N/A (owned by public company Scripps), limiting agility
Strong social presence across Twitter, YouTube, Facebook, LinkedIn, Instagram

The Local News Playbook That Actually Works

WXYZ proves that in the digital age, hyper-local beats hyper-generic. Their 2.1M monthly visitors aren't coming from viral content—they're coming from necessity. Weather, school closings, traffic—this is infrastructure. And infrastructure has moats.

What tech stack does Wxyz use?

34 detected
Security1
Privacy & Consent1
Customer Support1
Feedback1
A/B Testing1
Performance1
Web Standards2
UI Libraries2
JavaScript Libraries1
Tracking & Analytics12
G
Google Analytics
G
Google Tag Manager
A
Amazon CloudFront
G
Google APIs
G
Google Tag Manager
A
Analytics Service
F
Facebook Pixel
G
Google Analytics
G
Google DoubleClick
C
Cloudflare
G
Google Static
G
Google AdSense

How much traffic does Wxyz get?

Traffic & Engagement

2.1M
Monthly Visits
+15.3%
1.7
Pages/Visit
6:18
Avg. Duration
69%
Bounce Rate
Monthly Traffic Trend+15%
1.9M
Oct 2025
Oct
1.9M
Nov 2025
Nov
2.1M
Dec 2025
Dec

Rankings

#25,385
Global Rank
#5,594
United States Rank

Backlinks & Authority

708.3K
Backlinks
33.9K
Ref. Domains
53
Authority Score
Low
Penalty Risk
Backlinks Trend-12%
802.6K
Jul 2025
Jul
800.8K
Aug 2025
Aug
805.1K
Sep 2025
Sep
763.3K
Oct 2025
Oct
770.4K
Nov 2025
Nov
708.3K
Dec 2025
Dec

Search Traffic

Organic
475.1K

Top Organic Keywords

#1wxyz
74,000 vol14.7%
#1wxyz weather
14,800 vol2.9%
#1wxyz detroit
12,100 vol2.4%
#1channel 7 news detroit
9,900 vol2.0%
#1wxyz news
9,900 vol2.0%

Where is Wxyz's audience located?

🇺🇸United States97.1%
🇨🇦Canada1.2%
🇮🇳India0.7%
🇬🇧United Kingdom0.5%
🇵🇭Philippines0.1%

Device Distribution

Desktop19.1%
Mobile80.9%

What keywords does Wxyz rank for?

5 keywords
1wxyz8.7K vol$0.75
2school closings118.1K vol
3detroit236.9K vol$1.00
4wxyz weather1.9K vol$1.40
5detroit weather63.7K vol$0.48

How is Wxyz's SEO?

Open Graph Image

OG Image preview
og:image

https://ewscripps.brightspotcdn.com/dims4/default/897f35a/2147483647/strip/true/crop/1478x776+148+0/resize/1200x630!/quality/90/?url=http%3A%2F%2Fewscripps-brightspot.s3.amazonaws.com%2F33%2F0a%2Fef78e5f7434a9222c066707dc4ee%2Fwxyzthumbnail.png

Meta Tags

title55 chars

WXYZ Channel 7: Detroit news, weather, traffic and more

description110 chars

Get the latest Detroit news, weather, traffic and more that you need throughout the day from WXYZ-TV Channel 7

og:title

Detroit breaking news, school closings, weather, traffic, & sports - WXYZ, 7 News Detroit

languageEN

H1 Tags

h1This site asks for consent to use your data
h1Manage your data
h1Confirm our vendors

Schema Types

WebPage

What is Wxyz's revenue?

$51M
Annual Revenue
226
6%
Employees
$226K
Revenue/Employee
Southfield, United States
Headquarters

Who competes with Wxyz?

Who works at Wxyz?

Loading leads...

What do customers think of Wxyz?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Wxyz

What is Wxyz's Revenue?
Wxyz generates approximately $51M in annual revenue. With 226 employees, that's $225,500 per employee.
What does Wxyz do?
Get the latest Detroit news, weather, traffic and more that you need throughout the day from WXYZ-TV Channel 7
How fast is Wxyz growing?
Wxyz has grown by 15.3% in the last 6 months according to traffic data. employee count has changed by 6% year over year.
How do people interact with Wxyz?
When visiting Wxyz, visitors view an average of 1.7 pages per visit, and spend around 6:18 on the site, and the bounce rate is 68.8%.
How do people find Wxyz?
1.7M people (78%) visit Wxyz directly. 475.1K (22%) find them through organic search.
Who uses Wxyz?
Wxyz's top market is United States with 2.1M visitors (97.1%). Canada is 2nd with 24.9K (1.2%). India is 3rd with 14.1K (0.7%).
What technologies does Wxyz use?
Wxyz uses 22 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Font Awesome, Adobe Fonts, HSTS, Amazon S3, Amazon Web Services.
Who are Wxyz's competitors?
Wxyz's main competitors include WXYZ. These companies operate in similar markets and compete for the same customer base.

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About wxyz.com

Get the latest Detroit news, weather, traffic and more that you need throughout the day from WXYZ-TV Channel 7

Company Overview

wxyz.com
Website
news_and_media
Industry
#35,273
Global Rank
2.1M
Monthly Visitors
22
Technologies
25+
Employees

Technology Stack

wxyz.com uses 22 technologies across their website including Font Awesome, Adobe Fonts, HSTS, Amazon S3, Amazon Web Services, and more.

Fonts

Font Awesome, Adobe Fonts, Google Fonts

Security

HSTS

Cloud & Hosting

Amazon S3, Amazon Web Services, AWS CloudFront

Privacy & Consent

OneTrust

Advertising

DoubleClick Floodlight

Customer Support

Zendesk

Traffic & Audience

2.1M
Monthly Visits
66%
Bounce Rate
1.6
Pages/Visit
1:04
Avg. Duration

wxyz.com receives approximately 2.1M monthly visitors and ranks #35,273 globally. The website has a bounce rate of 66% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 1:04 on the site.

The majority of wxyz.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is wxyz.com?
Get the latest Detroit news, weather, traffic and more that you need throughout the day from WXYZ-TV Channel 7
What technologies does wxyz.com use?
wxyz.com uses 22 technologies including Font Awesome, Adobe Fonts, Google Fonts, HSTS, and 16 more. View the full tech stack analysis above.
How do I contact wxyz.com?
You can contact wxyz.com via email at [email protected] or through their contact page.
What are wxyz.com's social media accounts?
wxyz.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is wxyz.com hiring?
Check wxyz.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is wxyz.com?
wxyz.com receives approximately 2.1M monthly visitors and ranks #35,273 globally. Traffic is growing by 22.7% month-over-month.

Related Searches

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This page provides publicly available information about wxyz.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wxyz.com directly at https://wxyz.com.