wxyz.com
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Detroit's Digital News Titan
How WXYZ dominates local media with 2M monthly visitors
In a landscape where local news is often an afterthought, WXYZ.com is quietly building a media empire that most digital startups would envy. With over 2 million monthly visitors, it's not just a TV station—it's a digital force.
"Direct traffic is the ultimate loyalty metric—and WXYZ commands 54% of it. That's not SEO; that's habit."
The Detroit Dependency
WXYZ has achieved what most local media can't: 2.1 million monthly visitors in a single market. With 91.6% of traffic from the US (presumably Michigan), they've built a fortress around Detroit. This isn't a national brand—it's a hyper-local monopoly that digital natives should study.
The Traffic Paradox
Here's the counterintuitive part: only 32% comes from organic search. The majority (54%) is direct. This means people type 'wxyz.com' into their browser. In an age of algorithmic discovery, WXYZ has built a destination brand. Their 708,271 backlinks and 226 employees show this isn't accidental—it's engineered authority.
The keyword data reveals their strategy: they're not chasing generic 'news' terms. They own 'school closings' (118K monthly searches), 'detroit weather' (63K), and 'wxyz' (8.7K). This is smart, high-intent traffic. Parents checking school delays, commuters checking weather—these are daily rituals, not casual browsing.
- Owned by Scripps (not a local family), giving them corporate backing for tech investment
- 226 employees for a $51M revenue operation—that's ~$225K per employee, suggesting premium local ad rates
- 708K backlinks from journalism ethics guidelines and local citations
- Tech stack includes Tailwind CSS, Bootstrap, and Google Analytics—modern but not bleeding edge
The Local News Playbook That Actually Works
WXYZ proves that in the digital age, hyper-local beats hyper-generic. Their 2.1M monthly visitors aren't coming from viral content—they're coming from necessity. Weather, school closings, traffic—this is infrastructure. And infrastructure has moats.
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5 keywordsHow is Wxyz's SEO?
Open Graph Image
https://ewscripps.brightspotcdn.com/dims4/default/897f35a/2147483647/strip/true/crop/1478x776+148+0/resize/1200x630!/quality/90/?url=http%3A%2F%2Fewscripps-brightspot.s3.amazonaws.com%2F33%2F0a%2Fef78e5f7434a9222c066707dc4ee%2Fwxyzthumbnail.png
Meta Tags
WXYZ Channel 7: Detroit news, weather, traffic and more
Get the latest Detroit news, weather, traffic and more that you need throughout the day from WXYZ-TV Channel 7
Detroit breaking news, school closings, weather, traffic, & sports - WXYZ, 7 News Detroit
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About wxyz.com
Get the latest Detroit news, weather, traffic and more that you need throughout the day from WXYZ-TV Channel 7
Company Overview
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Technology Stack
wxyz.com uses 22 technologies across their website including Font Awesome, Adobe Fonts, HSTS, Amazon S3, Amazon Web Services, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
HSTS
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight
Customer Support
Zendesk
Traffic & Audience
wxyz.com receives approximately 2.1M monthly visitors and ranks #35,273 globally. The website has a bounce rate of 66% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 1:04 on the site.
The majority of wxyz.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about wxyz.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wxyz.com directly at https://wxyz.com.