clicktripz.com
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Clicktripz: The 15M-Visit AI Travel Ad Platform
How a 75-person team built a conversational marketing giant for Destination Marketing Organizations.
While most travel tech companies fight for the same booking dollars, Clicktripz (Tiki) quietly built a 15M monthly visit powerhouse by solving the biggest problem for Destination Marketing Organizations (DMOs): reaching travelers *before* they book elsewhere.
"Clicktripz isn't selling ads; they're selling conversations with 100M+ travel shoppers."
The Conversational Edge
Clicktripz isn't your standard display ad network. Their 'AI-powered travel advertising platform' is essentially a conversational marketing layer that sits between the travel shopper and the destination website. By integrating directly with travel publishers, they engage users safely *before* they hit a DMO's site—capturing intent when it's hot but uncommitted. This is a massive shift from traditional 'spray and pray' destination marketing.
The Traffic Paradox
Here’s the data anomaly that defines their model: 75% of their 15.4M monthly visits are *Direct*. Only 3% come from organic search. For a typical consumer brand, this screams 'brand power.' For an ad-tech platform, it screams 'publisher integration.' They aren't relying on SEO to find users; they are embedded into the fabric of the travel web, pulling traffic directly from their partner ecosystems. They own the distribution channel.
The leadership team—Jeremy Murphy (COO), Fernando Munoz (CTO), and Jamie Claudio (SVP of Marketing)—has pivoted the company from a standard travel aggregator to a specialized Destination Marketing Organization (DMO) engine. With a lean 75-person team generating nearly $17M in revenue, they are operating at a revenue-per-employee ratio that rivals efficient SaaS businesses, despite being in the high-burn travel ad space.
- The 'Tiki' rebrand signals a shift toward AI-first conversational interfaces, moving beyond static ads.
- Their tech stack (AWS, CloudFront, Tailwind) is optimized for speed and scalability, critical for serving 15M visits without friction.
- The keyword profile ('hotel pan pacific hanoi', 'superior quadruple room') reveals a focus on high-intent, long-tail hotel queries rather than generic 'travel' terms.
The Silent Giant of Travel AdTech
Clicktripz proves that the most valuable traffic isn't searched for—it's captured through integration.
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https://cdn.prod.website-files.com/67c74a823d9e2f59f8ecd392/67ec3ecdb1b37fda27a2b37a_tiki%20logo.jpg
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Tiki
Tiki is an AI-powered travel advertising platform helping DMOs reach 100M+ travel shoppers monthly. With direct travel publisher integrations, it’s the first AI conversational marketing platform for DMOs, engaging travelers safely before they visit client websites.
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About clicktripz.com
Tiki is an AI-powered travel advertising platform helping DMOs reach 100M+ travel shoppers monthly. With direct travel publisher integrations, it’s the first AI conversational marketing platform for DMOs, engaging travelers safely before they visit client websites.
Company Overview
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Technology Stack
clicktripz.com uses 11 technologies across their website including Vimeo, Google Fonts, Webflow, and more.
Video
Vimeo
Fonts
Google Fonts
CMS
Webflow
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Analytics & Marketing
Google Analytics
Performance
Lazy Loading
Traffic & Audience
clicktripz.com receives approximately 15.4M monthly visitors. The website has a bounce rate of 61% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:40 on the site.
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