clics.com
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CLICS: The AI-Powered Hair Color Revolution
How a $9.8M revenue startup is digitizing the $100B hair color industry with clicks, not chemicals.
Imagine a world where hair color is designed, measured, mixed, and dispensed with the precision of a 3D printer and the intelligence of AI. That's not science fiction—it's the reality CLICS is building. While the beauty industry obsesses over influencers, CLICS is quietly revolutionizing the $100B professional hair color market from the ground up.
"CLICS isn't just selling a product—they're selling the future of an entire industry, one calibrated drop at a time."
The Professional-Only Play
CLICS targets professionals exclusively, a strategic moat that consumer brands can't easily cross. With 70 employees and $9.8M in revenue, they're generating ~$140K per employee—solid for a hardware-enabled SaaS play. The 42% direct traffic suggests a loyal, returning professional user base, not just casual browsers. This isn't a B2C beauty app; it's infrastructure for salon chains.
The Tech Stack Bet
Their tech stack reveals a pragmatic, modern approach: Tailwind CSS for speed, Bootstrap for reliability, and jQuery for legacy compatibility. But the real story is in what's not listed—no heavy cloud providers or trendy frameworks. This is a lean, mean, product-focused stack. The 33% organic search traffic is their growth engine, with 'clics hair' and 'colorserve system' as their primary keywords. They're not buying ads; they're earning intent.
The leadership team is telling: Charles Brown (CEO), Leilani Macedo (Founder/President), and Stu D'Alessandro (Director, Software Development). This isn't a beauty exec turned tech founder—it's a tech leader building for a specific vertical. The founder-led software development indicates product is at the core, not an afterthought. This is a tech company that happens to sell hair color, not a beauty company that happens to have an app.
- **Vertical Integration:** CLICS controls the entire stack—software, hardware, and chemistry. This creates massive switching costs for salons.
- **AI as Differentiator:** The 'AI-enabled' claim isn't marketing fluff; it's a technical moat that gets smarter with every color formula mixed.
- **Professional-Only Distribution:** By avoiding consumer channels, they maintain premium positioning and avoid the brutal DTC beauty battlefield.
The Unsexy Billion-Dollar Opportunity
While everyone chases social media beauty trends, CLICS is building the industrial infrastructure for hair color. This isn't a beauty brand—it's a platform that could power every salon chain in America. The $9.8M revenue is just the beginning.
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Open Graph Image
https://www.clics.com/wp-content/uploads/2020/10/machine3.jpg
Meta Tags
CLICS | DIGITAL HAIR COLOR STUDIO FOR PROFESSIONALS
Meet the industry’s first AI-enabled digital hair color studio. Design, measure, mix and dispense custom hair color with just a few clicks. Join the Revolution!
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About clics.com
Meet the industry’s first AI-enabled digital hair color studio. Design, measure, mix and dispense custom hair color with just a few clicks. Join the Revolution!
Company Overview
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Technology Stack
clics.com uses 27 technologies across their website including YouTube Embed, Font Awesome, Adobe Fonts, reCAPTCHA, and more.
Video
YouTube Embed
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Amazon S3, Amazon Web Services, Cloudflare
Traffic & Audience
clics.com receives approximately 9.7K monthly visitors and ranks #2,810,081 globally. The website has a bounce rate of 92% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:08 on the site.
The majority of clics.com's traffic comes from .
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