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Cotality: The Silent Data Giant
Uncovering the $7.6M revenue engine behind Closing.com's rebrand
The domain closing.com redirects to Cotality, a stealthy property intelligence player generating $7.6M annually with just 58 employees. This isn't a startup—it's a cash-flowing machine disguised as a real estate data play.
"Cotality proves you don't need viral traffic when you own the data infrastructure behind entire industries."
The Rebrand Tells the Story
Closing.com → Cotality isn't just a name change—it's a strategic pivot from transactional services to enterprise data intelligence. The 2,381 monthly visits suggest they're not hunting for consumers; they're selling API access and analytics to institutions that already know them. The 'Cotality' brand signals scale, completeness, and B2B seriousness.
Lean Operations, Heavy Margins
With 58 people generating $7.6M, Cotality operates at $131K revenue per employee—strong for services, exceptional for data products. This suggests high-margin licensing models rather than low-margin consulting. The tech stack (jQuery, GSAP, Bootstrap) reveals a focus on functionality over flash, prioritizing reliability for enterprise clients over bleeding-edge frameworks.
- Domain authority play: Closing.com redirects to Cotality.com, consolidating brand equity
- Traffic paradox: Low volume (2,381 visits) with high revenue indicates enterprise sales motion
- Keyword strategy: Owns 'closing.com' (240 volume) and 'dart tax' (230 volume)—niche but valuable
- Social presence: Active on LinkedIn, Facebook, Instagram—B2B brand building without spam
The executive team reveals the playbook: CTO Dan Mugge, COO Gerardo Caceres, CMO Carol Crawford—this is leadership built for scaling infrastructure, not chasing trends. Paul Bauer (Director Infrastructure) signals heavy investment in data pipelines. They're not a 'growth hacking' shop; they're the plumbing that powers property decisions.
The Silent Billion-Dollar Blueprint
Cotality isn't chasing venture capital glory—it's building an indispensable data utility that compounds in value while competitors burn cash on marketing. For founders: sometimes the smartest exit is staying private and profitable.
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Cotality™ | Intelligence beyond bounds™
Cotality | See the property ecosystem from every angle to reimagine property data as insights that illuminate what’s next. It’s intelligence beyond bounds.
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About closing.com
Cotality | See the property ecosystem from every angle to reimagine property data as insights that illuminate what’s next. It’s intelligence beyond bounds.
Company Overview
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Technology Stack
closing.com uses 21 technologies across their website including Contentful, Ghost, Bunny CDN, unpkg, AWS CloudFront, and more.
CMS
Contentful, Ghost, Webflow
CDN
Bunny CDN, unpkg, jsDelivr
Cloud & Hosting
AWS CloudFront
Privacy & Consent
OneTrust
Marketing Automation
HubSpot
Customer Support
Zendesk
Traffic & Audience
closing.com receives approximately 2.4K monthly visitors and ranks #8,351,294 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of closing.com's traffic comes from .
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