qualia.com
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Qualia: The $97M Real Estate Titan You Haven't Heard Of
85% direct traffic and 547 employees prove this isn't a SaaS startup—it's a utility.
In the noisy world of proptech, Qualia operates in silence, powering the invisible infrastructure of real estate transactions. While competitors chase visibility, Qualia has become the operating system for title and escrow, achieving near-total dominance through integration, not marketing.
"The ultimate B2B moat isn't SEO; it's becoming so essential that your users type your name directly into the browser bar."
The Traffic Anomaly
Qualia's traffic profile defies standard SaaS logic. With only 11% organic search traffic, they don't rely on content marketing or SEO hacks. Instead, 85% of visits are direct—users logging in to close deals. This isn't a brand building a funnel; it's a platform building a habit. The top keyword is simply 'qualia' (55K volume), followed by 'qualia login' and 'qualia connect login'.
The B2B Utility Play
Qualia isn't selling software; they're selling compliance and speed in a $300B+ industry. With 547 employees and $97M in revenue, they're generating ~$178K per employee. This isn't a high-growth, burn-heavy startup. It's a mature, efficient operation. Their tech stack—jQuery, Bootstrap, PWA—suggests a focus on reliability over bleeding-edge frontend trends, prioritizing browser compatibility for an industry not known for tech adoption.
The real estate closing process is notoriously fragmented, involving attorneys, lenders, title agents, and buyers. Qualia's genius is creating a single platform where all parties must meet. By owning the workflow, they own the data and the revenue. The $160M in funding is less about product development and more about sales infrastructure and integrations—building moats that are expensive to replicate.
- The 'Login' Moat: High intent keywords like 'qualia connect login' indicate a sticky, daily-use platform.
- The Integration Lock-in: With 26 detected technologies, Qualia embeds deeply into legacy real estate stacks.
- The Trust Gap: A 2.9/5 Trustpilot rating with only 4 reviews suggests B2B focus over consumer satisfaction.
The Silent Monopoly
Qualia proves that in B2B infrastructure, invisibility is the ultimate competitive advantage.
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Reviews (3)
Confusing order process, short product
4/29/2025 I am amending my review of this company, after quite a bit of useless back and forth, i finally convinced their customer service team I was shorted product , which I was and they agreed to ship the missing product. I don't think it should have been this difficult but I will give them credit for doing the right thing in the end. During the very confusing ordering process I apparently ordered Qualia Senolytic packs, then during the same transaction I set up Auto ship. I was charged twice the amount the original offer said, and when the order was received there was only one package , one month supply, in the package so I made the assumption that I had paid in advance for the second shipment that would come a month later. Then I got billed for the second month in full with the autoship discount. Because of that confusion I didn't realize I was shorted amongst Supply because otherwise I would have delayed the the next shipment since I would have had a month ahead. Company refused to make it right. Basically saying you didn't let us know tough luck! Absolutely horrible customer service. I don't know who does their shipping but I only received one package in the first month when I was supposed to apparently have received two. This is an extremely expensive product and to have not received the discount I was due, and their customer service basically calling me a liar, not going to support a company like that! If they can't make one customer whole, they're doing something wrong and I will not support them! Personally I would say they're crooked and stay away from them
2 instead of 3 stars…
We're giving this 2 instead of 3 stars because when we sent an email asking how to change our subscription from auto-ship to something different (we weren't sure of the options, so we asked), they cancelled our subscription all together. We didn't ask for them to cancel it. They just did it on their own and sent us an email telling us that it is cancelled now. Our response to them was a simple, "Well, that's not what we asked for, but okay then." If they can just cancel an account without the customer's request or permission, we'd rather not do business with them.
I have been trying to get a hold of…
I have been trying to get a hold of someone at Qualia to help me get through as a real estate seller. Their chat is awful and very frustrating. They seemed to bury their phone number. When I found the number it was just a voice mail on how to get to their chat. I have spent over a half an hour on this and I’m no closer to closing than before I started. Avoid. Avoid. Avoid.
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About qualia.com
Company Overview
Technology Stack
qualia.com uses 26 technologies across their website including Leaflet, Mapbox, Vidyard, HSTS, and more.
Maps
Leaflet, Mapbox
Video
Vidyard
Security
HSTS
Error Tracking
Sentry
CMS
Contentful
CDN
cdnjs, jsDelivr
Traffic & Audience
qualia.com receives approximately 1.2M monthly visitors and ranks #33,475 globally. The website has a bounce rate of 24% with visitors viewing an average of 7.3 pages per visit. Users spend an average of 4:28 on the site.
The majority of qualia.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about qualia.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit qualia.com directly at https://qualia.com.